The Family house in Štramberk

Tato bakalářská práce se zabývá návrhem rodinného domu v k.ú. Štramberk, okres Nový Jičín. Dům je samostatně stojící ve stávající zástavbě. Je navržen pro tříčlennou rodinu. Objekt je dvoupodlažní nepodsklepený se samostatně stojící hospodářskou budovou s garáží. Střecha je sedlová. Rodinný dům svou architekturou zapadá do lidové architektury typické městu Štramberk.This bachelor`s thesis deals with design of family house situated in the cadastral area Štramberk, region Nový Jičín. It`s a detached house standing in existing resident area. It`s designed for a family of three. The house has two floors and detached outbuilding with garage. The roof is gabled. Family house its architecture fits into the traditional architecture typical town of Štramberk.

The attitude of Czech companies towards design - Comparative study of 2012 and 2014

The purpose of this paper is to review the sources of design management and links between design and business prosperity. The study shows current situation in Czech business in the years 2012 and 2014. Furthermore, this paper also attempts to analyse (comparative study) and identify the awareness of companies concerning design as a condition of business prosperity. The primary aim of the research is to compare managers' attitude to design in Czech businesses. The results of the research offer interesting findings that indicate a change in attitudes. This paper identifies several interesting aspects regarding design within Czech companies, including the mind-set of management

Design as a condition for prosperity in Czech businesses - A comparative study

The purpose of the paper is to comprehensively review the sources of design management, business prosperity and competitiveness. The study shows the current situation in Czech businesses. Furthermore, this paper also attempts to analyze and identify the awareness of companies concerning the relation to design as a condition for business prosperity. The primary aim of the research is to investigate design as a condition of prosperity in Czech businesses. A comprehensive review of the extant literature and journals identified several sources of design approach and various definitions of business prosperity. The research consists of two main parts. Firstly, a method of smart internet questionnaires designed by the author was used. After that, the data were analyzed using mosaic plot and elementary statistics calculations, and seeking mutual dependence, followed by a comparative method. Finally, the findings were processed by comparative study that aims to compare the years 2012 and 2014. The results of the research offer interesting findings. This paper identifies several interesting aspects regarding design within Czech companies, including the mindset of management (the insight gap of Czech businesses regarding design in their business)

Design and its impact on the financial results of enterprises (based on managers' opinions)

Design and its contribution to business competitiveness plays an essential role in economic prosperity. This paper offers a comparative analysis of the impact of design on the financial performance of intentionally selected companies. The two-part study was carried out in 2014 and 2016. The survey was aimed at managers of various enterprises. The main goal was to investigate the evolution of the opinions of managers regarding a design and its influence on the financial performance (generally, increases in revenue, sales or brand value) of the company. Furthermore, the study aimed to determine whether enterprises earmark part of the budget for design, and whether the issue of return on investment in design is addressed. The statistical analysis was performed with the Pearson's chi-squared test analysis tool. Elementary statistical software was also used for a numerical evaluation of the findings. The results demonstrate the increasing importance of design and prove that investments in design have a positive effect on financial indicators and also on enterprise competitiveness in the Czech Republic

Product placement: A smart marketing tool shifting a company to the next competitive level

The primary aim of this paper was to discover connection between company’s competitiveness and product placement as a marketing tool. The secondary aim was searching for the genesis of product placement. The mentioned issues are explained from the perspectives of three groups: TV studios experts, directors and producers, and other experts (media agencies and advertisers). The Czech Republic market where product placement can be registered is very small – only few television companies. The survey was conducted during years 2011 and 2012 in the Czech Republic. There is no directly measurable tool to tell us exact outputs. However, the results reveal: Marketers are sure that product placement is efficient. The product placement belongs to a longterm marketing field where the brand building is also included. On the basis of the ascertainments acquired by the survey, the basic links between product placement, long-term marketing, and competitiveness are explained in this paper.IGA (Internal Grant Agency - Faculty of Economics and Management) [IGA/53/FaME/11A

Small and Medium-sized Enterprises Approach to Design Management

This paper considers Small and Medium-sized Enterprises (SMEs) and Design Management. More precisely the relationship between design management and business prosperity. The study is based on quantitative research conducted in January 2019. The main issues are transformed into research questions. These research questions are further evaluated into several hypotheses, which were statistical tested. The results suggest that (as presumably expected) there is a correlation between well-managed design management and business prosperity. The results were analyzed across the size of companies, with regard to B2B/B2C/B2G. The limitation of research results is seen mainly on a limited number of samples coming only from the Czech economy. The research did not in depth identify the precisely the term "business prosperity". Sometimes prosperity is labeled by increasing profits, sales, market share, or brand value. The originality of the paper lies in the uniqueness of the research and the possibility of utilization of its results on other economies similar to the Czech Republic

The influence of design on companies' increase in income, market share or brand value

The main purpose of this paper is to focus on the awareness of SMEs of the influence of design on their business as well as on the performance of the company in the context of increased competitiveness. What economic indicators do design influence? Can they facilitate direct profit increases or just sales increases (turnover)? Can design factors affect long-term goals such as market share or brand value growth? The research approach is based on theoretical sources as well as empirical studies conducted on design management and its relationship to a company's profits. Two research questions verifying the thesis were statistically tested at a significance level of 0.05. A statistical search was also undertaken seeking to determine a dependence between how much companies expect to increase profits as well as brand value (achieving a competitive advantage) based on design elements. The practical implications of the research were shown to confirm the thesis and unequivocally support the significant impact of design on the economic results of SMEs. This effect was shown especially in increased brand value, but also by profit as well as sales growth, all factors which are of high importance to businesses. This, however, is not the primary focus of the article. The originality of this contribution lies primarily in the freshness of the data received, i.e. in the context of the current situation in the economy. It is commonly believed among practitioners of Product Life Cycle Theory that it is optimal for companies to invest in innovation (e. g. design) in the third phase, thus it is crucial that firms are (made) aware that design factors affect their economic goals, and to determine to what extent companies accept the reality of these effects. To meet these goals, we also considered profit maximization from the point of view of microeconomic theory, which is undoubtedly reflected in the formation of corporate goals, e. g. as measured by how design influences the four economic indicators of a company.Technology Agency of the Czech Republic [TL02000255

Analysis and design of use of brownfield: a former secondary school in Kopřivnice

Diplomová práce se zabývá problematikou nového využití brownfields v Kopřivnici. Cílem práce je na základě analýzy vytvořit vhodný způsob využití tohoto areálu. Bude vyhotoven popis celého areálu, analýza řešeného území, současný stavebnětechnický stav. Proběhne výpočet ocenění brownfieldu ve stávajícím stavu a stavu novém. V závěru bude provedeno vyhodnocení návrhu. A výpočet případných nákladů či výnosů z realizace projektu.This diploma thesis is concern with issue of new utilization of brownfields in Kopřivnice. The aim of the paper is to design, on the ground of analysis, suitable way of utilization of this site. Description of whole site, analysis of discussing site and current constructing and technical condition will be made. Calculation of brownfield pricing in current and new situation will take place. In conclusion, evaluation of the design and calculation of potential costs and revenues arising from project realization will be described.

Innovation management approaches: Design value calculator gamification

Design is a specific form of complex innovation that affects all areas of an organization's management. However, the essence of design is vague, and it is difficult to fully grasp the concept of design. Therefore, it is difficult to find criteria for determining its value. The problem of establishing a causal relationship between design value and user experience is addressed in this paper. The relationship between these two variables affects the importance of design in organizations and can be used to quantify the value of design. Indeed, based on the results of existing research, it is known that this term has many meanings, and it is necessary to reject the possibility of its total quantification. Much of the related research has focused on the area of user experience and customer value, while other related research has focused on design value, which cannot be measured directly but rather, for example, through system dynamic modelling. This approach, i.e., the use of a system dynamic model to determine the value of design, is still missing in the research literature. The main research method for determining the value of design is the experimental method, supported by other research methods: modelling and structured questioning. Inputs to the model, which represent the opinions of the company's managers on the design, are obtained through a board game that provides an attractive and easy-to-understand user interface for the research participants. The value of design is determined by using a sample case study that contains key variables according to the company's business model. The value of the design is calculated based on the indicator "design cost-effectiveness" over six years of the start-up company's business. The indicator is experimentally verified in a model with an identical structure and different scenarios concerning the involvement of design change in the economic development of the firm. This paper aims to use the gamified DVCG model as an innovative concept in business management through a case study. The contribution of the paper to science and practice is to provide experimentally validated evidence to help identify the areas where design investments are needed to make the most sense for the economics and management of the organization.Technology Agency of the Czech Republi

The perception of governmental support in the context of competitiveness of SMEs in the Czech Republic

Whether or not an entrepreneur develops the enterprise successfully and increases competitiveness depends on many factors. All businesses, however, are inherently connected with the business environment which significantly influences their performance. In this regard, the state is among the most important factors. It also performs many other roles through which it may be either helpful or harmful in the eyes of a business owner, e.g. it determines the legislative framework of entrepreneurship, sets conditions for starting a business and regulates competition. The way the role of the state is perceived by small and medium-sized enterprises was researched in 2015 as a part of a project at Tomas Bata University in Zlin. The research analysed data from 1,141 respondents from all regions of the Czech Republic and included, among others, the question of the state's role in the business environment. The presented paper covers three selected areas of the state's influence on the business environment: creating favourable conditions for the business environment, governmental financial support of entrepreneurs, and administrative burden on entrepreneurs. These areas were also examined with the emphasis on the analysis of differences between the perception of entrepreneurs from different industries and entrepreneurs with different sizes of their businesses. It was revealed that entrepreneurs were very critical to the state's role in the business environment; in particular, 60% of respondents disagree with the fact that the state creates favourable conditions for business in the Czech Republic. It was proved that the line of business of enterprises correlates with perception of the state's role within the business environment. The research into perception of a governmental financial support was proved to be dependent on a company size which may signal the support of certain company sizes and influencing their competitiveness.Project RO FaME: Podnikatelske prostredie MSP: determinanty kvality a podnikatelske rizik