Peran Literasi Keuangan Syariah Memoderasi Sikap, Norma Subjektif dan Persepsi Kontrol Perilaku Terhadap Keputusan Investasi

Indonesia's Muslim population is one of the largest in the world. This is expected to encourage the growth of the Islamic capital market, especially Generation Z which is the country's main development asset. The purpose of this study was to analyze the influence of attitudes, subjective norms and perceptions of behavioral control on the investment decisions of Generation Z investors, with Islamic financial literacy as a moderating variable. This type of research is a quantitative study involving Gen Z stock investors. The data collection technique used a purposive sampling questionnaire as a sampling method. Moderated regression analysis (MRA) and classical assumption test were used as analysis tools. The number of samples is 400 respondents. The results of the study show that the attitude variable has a significant effect on investment decisions. The subjective norm variable has no significant effect on investment decisions. The variable perceived behavioral control has a significant effect on investment decisions. And Islamic financial literacy is able to mitigate the impact of attitudes, subjective norms and perceptions of behavioral control on investment decisions.   Keywords: Attitude, Subjective Norm, Perceived Behavior Control, Investment Decision, Islamic Financial Literac

Innovation and islamic financial fatwa improving agricultural productivity

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Peran literasi keuangan syariah memoderasi sikap, norma subjektif dan persepsi kontrol perilaku terhadap keputusan investasi

ABSTRAK Populasi Muslim Indonesia adalah salah satu yang terbesar di dunia. Hal ini diharapkan dapat mendorong pertumbuhan pasar modal syariah, khususnya Generasi Z yang merupakan aset utama pembangunan negara. Tujuan penelitian ini adalah menganalisis pengaruh sikap, Norma subyektif dan persepsi kontrol perilaku terhadap keputusan investasi investor Generasi Z, dengan literasi keuangan syariah sebagai variabel moderasi. Jenis penelitian ini adalah penelitian kuantitatif yang melibatkan investor saham Gen Z. Teknik pengumpulan data menggunakan kuesioner purposive sampling sebagai metode pengambilan sampel. Moderated regression analysis (MRA) dan uji asumsi klasik digunakan sebagai alat analisis. Jumlah sampel adalah 400 responden. Hasil penelitian menunjukkan bahwa variabel sikap berpengaruh signifikan terhadap keputusan investasi. Variabel Norma subyektif tidak berpengaruh signifikan terhadap keputusan investasi. Variabel perceived behavioral control berpengaruh signifikan terhadap keputusan investasi. Dan literasi keuangan syariah mampu memitigasi dampak sikap, norma subyektif dan persepsi kontrol perilaku terhadap keputusan investasi. ABSTRACT Indonesia's Muslim population is one of the largest in the world. This is expected to encourage the growth of the Islamic capital market, especially Generation Z which is the country's main development asset. The purpose of this study was to analyze the influence of attitudes, subjective norms and perceptions of behavioral control on the investment decisions of Generation Z investors, with Islamic financial literacy as a moderating variable. This type of research is a quantitative study involving Gen Z stock investors. The data collection technique used a purposive sampling questionnaire as a sampling method. Moderated regression analysis (MRA) and classical assumption test were used as analysis tools. The number of samples is 400 respondents. The results of the study show that the attitude variable has a significant effect on investment decisions. The subjective norm variable has no significant effect on investment decisions. The variable perceived behavioral control has a significant effect on investment decisions. And Islamic financial literacy is able to mitigate the impact of attitudes, subjective norms and perceptions of behavioral control on investment decisions