IMPROVEMENT OF THE DIGITAL TRANSFORMATION STRATEGY OF BUSINESS ON THE BASIS OF DIGITAL TECHNOLOGIES

This paper is a theoretical and methodological substantiation of the provisions for the transformation of business in the digital economy and the development of practical recommendations for the formation of an organization’s digital strategy. The characteristic features of changes in consumer behavior that contribute to improving the business management model in the digital economy through the development and implementation of a digital strategy are highlighted. The relevance of theoretical and methodological recommendations and organizational provisions of compositional management and the creation of a fundamentally new enterprise management subsystem are substantiated. Theoretical approaches to improving the organizational structure of enterprises in the digital economy are investigated. The goal and main trends in the field of human resources management are identified, which must be taken into account when forming the organization's digital strategy. The research models of the roadmap of digital transformation of the business, as well as the structural model of the digital development of the business model of the enterprise are presented

IMPROVEMENT OF THE DIGITAL TRANSFORMATION STRATEGY OF BUSINESS ON THE BASIS OF DIGITAL TECHNOLOGIES

This paper is a theoretical and methodological substantiation of the provisions for the transformation of business in the digital economy and the development of practical recommendations for the formation of an organization’s digital strategy. The characteristic features of changes in consumer behavior that contribute to improving the business management model in the digital economy through the development and implementation of a digital strategy are highlighted. The relevance of theoretical and methodological recommendations and organizational provisions of compositional management and the creation of a fundamentally new enterprise management subsystem are substantiated. Theoretical approaches to improving the organizational structure of enterprises in the digital economy are investigated. The goal and main trends in the field of human resources management are identified, which must be taken into account when forming the organization's digital strategy. The research models of the roadmap of digital transformation of the business, as well as the structural model of the digital development of the business model of the enterprise are presented

Methodological Approaches to Modeling Information Architecture of the Organization in the Conditions of Digital Economy

It is significant for businesses, especially in the digital economy, the solution of theoretical and methodological justifications and the development of practical recommendations for building an organization\u27s information architecture as a holistic description of its key strategies, related to business, information, application systems and technologies, and also their impact on the functions and business processes of an organization. The article discusses issues, related to methodological approaches to modeling an organization\u27s information architectureб using information management tools to help manage innovation in information systems (IS) and information technologies (IT). The relevance of organizational provisions to determine the way, in which a business entity\u27s business model is functionally integrated with the IS architecture is substantiated. The consideration and analysis of the use of industrial standards for describing the architecture of an organization, adopted by such institutions as the International Organization for Standardization (ISO), The Open Group, Institute of Electrical and Electronics Engineers (IEEE), etc. reveal that none of these standards is dominant and does not provide teams, responsible for the architecture development with all the tools, necessary from the methodological point of view and from the point of view of the templates, used to describe the architecture. Recommendations are given on the theoretical and methodological substantiation and construction of the information architecture of an organization as a complete description of its key strategies related to business, information, application systems and technologies, as well as their impact on the functions and business processes of an organization

METHODOLOGICAL APPROACHES TO MODELING INFORMATION ARCHITECTURE OF THE ORGANIZATION IN THE CONDITIONS OF DIGITAL ECONOMY

It is significant for businesses, especially in the digital economy, the solution of theoretical and methodological justifications and the development of practical recommendations for building an organization's information architecture as a holistic description of its key strategies, related to business, information, application systems and technologies, and also their impact on the functions and business processes of an organization.The article discusses issues, related to methodological approaches to modeling an organization's information architectureб using information management tools to help manage innovation in information systems (IS) and information technologies (IT). The relevance of organizational provisions to determine the way, in which a business entity's business model is functionally integrated with the IS architecture is substantiated. The consideration and analysis of the use of industrial standards for describing the architecture of an organization, adopted by such institutions as the International Organization for Standardization (ISO), The Open Group, Institute of Electrical and Electronics Engineers (IEEE), etc. reveal that none of these standards is dominant and does not provide teams, responsible for the architecture development with all the tools, necessary from the methodological point of view and from the point of view of the templates, used to describe the architecture. Recommendations are given on the theoretical and methodological substantiation and construction of the information architecture of an organization as a complete description of its key strategies related to business, information, application systems and technologies, as well as their impact on the functions and business processes of an organization

Дослідження сучасного розвитку підприємницького середовища в Україні

The article deals with concept of «business environment». The views of scientists on its essence are analyzed and definition as an integrated set of objective and subjective various external and internal factors is suggested that mediate business relations and allow the entrepreneur to succeed in realization of objectives, in the implementation of business projects and contracts at a profit. Article describes the dynamics of basic indicators of business development in Ukraine (the number of small businesses, the number of employed in small business and the volume of sales). Conceptual provisions of development of entrepreneurial relations that are the basis of author's interpretation of essence, goals and functions of business management are presented.Исследовано понятие «предпринимательская среда». Проанализированы взгляды ученых его сущности. Охарактеризованы внешние и внутренние факторы, влияющие на эффективность развития предпринимательской среды и определяющие его структуру. Проведена комплексная оценка современного состояния украинской предпринимательской среды, которая позволила определить основные проблемные параметры и дать характеристику делового и инвестиционного климата.Досліджено поняття «підприємницьке середовище». Проаналізовано погляди вчених щодо його суті. Охарактеризовано зовнішні та внутрішні фактори, що впливають на ефективність розвитку підприємницького середовища та визначають його структуру. Проведено комплексну оцінку сучасного стану українського підприємницького середовища, яка дозволила визначити основні проблемні параметри та надати характеристику ділового та інвестиційного клімату в країні

Дослідження сучасного розвитку підприємницького середовища в Україні

The article deals with concept of «business environment». The views of scientists on its essence are analyzed and definition as an integrated set of objective and subjective various external and internal factors is suggested that mediate business relations and allow the entrepreneur to succeed in realization of objectives, in the implementation of business projects and contracts at a profit. Article describes the dynamics of basic indicators of business development in Ukraine (the number of small businesses, the number of employed in small business and the volume of sales). Conceptual provisions of development of entrepreneurial relations that are the basis of author's interpretation of essence, goals and functions of business management are presented.Исследовано понятие «предпринимательская среда». Проанализированы взгляды ученых его сущности. Охарактеризованы внешние и внутренние факторы, влияющие на эффективность развития предпринимательской среды и определяющие его структуру. Проведена комплексная оценка современного состояния украинской предпринимательской среды, которая позволила определить основные проблемные параметры и дать характеристику делового и инвестиционного климата.Досліджено поняття «підприємницьке середовище». Проаналізовано погляди вчених щодо його суті. Охарактеризовано зовнішні та внутрішні фактори, що впливають на ефективність розвитку підприємницького середовища та визначають його структуру. Проведено комплексну оцінку сучасного стану українського підприємницького середовища, яка дозволила визначити основні проблемні параметри та надати характеристику ділового та інвестиційного клімату в країні

Researches of Modern Development of Business Environment in Ukraine

The article deals with concept of «business environment». The views of scientists on its essence are analyzed and definition as an integrated set of objective and subjective various external and internal factors is suggested that mediate business relations and allow the entrepreneur to succeed in realization of objectives, in the implementation of business projects and contracts at a profit. Article describes the dynamics of basic indicators of business development in Ukraine (the number of small businesses, the number of employed in small business and the volume of sales). Conceptual provisions of development of entrepreneurial relations that are the basis of author's interpretation of essence, goals and functions of business management are presented

DIGITAL MANAGEMENT AS THE BASIS OF INNOVATIVE BUSINESS DEVELOPMENT

The article proposes approaches to the definition of «digital management» based on the system of scientific knowledge, the priority of which in various respects is, above all, methodology. A system of methodological knowledge on digital management in the form of an extended model is proposed, which creates a single chain that begins with the consideration of methodological approaches and covers resources, innovation parameters and helps assess the innovative development of business in the digital economy. It is established that the task of reorganization or change of the control algorithm and mechanisms of influence in the perspective of technological renewal, collaborative development and personnel modification is relevant for the sphere of management. The article proves that decision-making on digital business development should be based on substantiation and determination of fundamental parameters of transformation, which is a source of value and impetus for creating a new competitive stability of business. It is proposed to supplement the features of digitalization of methodological approaches to the management system of the organization in the digital economy, which is important for maintaining medium-term efficiency and the formation of innovative organizations that encourage creative destruction. The aim of the article is to expand the scope of traditional research and focus the scientific community on the modern paradigm of digital management, develop a structural model of digital business transformation and define the concept of digitalization of the entity with the possibility of forming a universal development strategy that meets the realities economy, which is also an integral part of business relations. The results of the study can be used to create new business models in the digital economy that use technology to bring people, organizations and resources together into an interactive ecosystem that creates a certain amount of value for its users