Towards a human-centered e-commerce personalization framework

This paper presents a personalization framework, namely PersonaWeb that adapts the visual and interaction design of E-Commerce Web environments based on human cognitive differences. In particular, it describes a user model formalization that incorporates a set of human cognitive factors (i.e., cognitive styles and working memory capacity) and an adaptation engine that personalizes the visual and interaction design attributes of E-Commerce product views. The proposed framework has been applied in a real-life E-Commerce Web-site and two subsequent user studies were conducted in which 135 users interacted with the personalized and the original (non-personalized) version of the same Web environment. Results indicate the added value of personalizing content and functionality of E-Commerce product views in terms of users' task completion performance

AN ATTEMPT TO DEFINE CONTEXT AWARENESS IN MOBILE E-HEALTH ENVIRONMENTS

Nurses, doctors, physiotherapists, psychologists and other professionals or specialists come together to provide care to home residing patients, making continuous assessment, diagnosis and treatment possible beyond the walls of hospitals. Such teams of professionals are focused on each individual patient, and are virtual, i.e. they make decisions without being together physically, dynamically, i.e. professionals come and go as needed, and collaborate, as they combine their knowledge to provide effective care. Our system, coined DITIS, is a web based system that enables the effective management and collaboration of virtual healthcare teams and accessing medical information in a secure manner from a variety of mobile devices from anytime and anyplace, adapting the information according to various parameters like, user role, access right, device capabilities and wireless medium. This paper introduces the DITIS system, and identifies the needs and challenges of co-ordinated teams of multidisciplinary healthcare professionals (HCPs) functioning in a context awareness environment under the wireless environment. Pilo

A summary of the third workshop on theory-informed user modeling for tailoring and personalizing interfaces

The third workshop on Theory-Informed User Modeling for Tailoring and Personalizing Interfaces (HUMANIZE) 1 took place in conjunction with the 24th annual meeting of the intelligent user interfaces (IUI) 2 community in Los Angeles, CA, USA on March 20, 2019. The goal of the workshop was to attract researchers from different fields by accepting contributions on the intersection of practical data mining methods and theoretical knowledge for personalization. A total of six papers were accepted for this edition of the workshop.

Integrating Human Factors and Semantic Mark-ups in Adaptive Interactive Systems

This paper focuses on incorporating individual differences in cognitive processing and semantic mark-ups in the context of adaptive interactive systems. In particular, a semantic Web-based adaptation framework is proposed that enables Web content providers to enrich content and functionality of Web environments with semantic mark-ups. The Web content is created using a Web authoring tool and is further processed and reconstructed by an adaptation mechanism based on cognitive factors of users. Main aim of this work is to investigate the added value of personalising content and functionality of Web environments based on the unique cognitive characteristics of users. Accordingly, a user study has been conducted that entailed a psychometric-based survey for extracting the users' cognitive characteristics, combined with a real usage scenario of an existing commercial Web environment that was enriched with semantic mark-ups and personalised based on different adaptation effects. The paper provides interesting insights in the design and development of adaptive interactive systems based on cognitive factors and semantic mark-ups

Human-centred Persona Driven Personalization in Business Data Analytics

The modern business environment is empowered by the abundant availability of data and plethora of sophisticated data analysis tools to identify and quickly address market needs. While these tools have evolved significantly during the last years, offering trailblazing data exploration experiences with stunning multi-modal visualizations, they mistreat the importance of individualized, user-centred delivery of information/insights. As a result, users may require much more effort and time to reach decisions that have implications on both the short-term and long-term success of sustainability of an organization. This paper highlights the need for user-centred/persona-driven data exploration through adaptive data visualizations and personalized support to an end-to-end business process. It proposes an extended human-centred persona and discusses preliminary exploratory results in relation to the formulation of the contextual characteristics of a business environment, i.e., business tasks, visualizations and data

Human Factors As A Parameter For Improving Interface Usability And User Satisfaction

The endeavour to optimize HCI should integrate a wide array of user characteristics that have an effect throughout users’ interactions with a system. Human factors such as cognitive traits and current state, from a psychological point of view, are undoubtedly significant in the shaping of the perceived and objective quality of interactions with a system. The research that is presented in this paper focuses on identifying human factors that relate to users’ performance in Web applications that involve information processing, and a framework of personalization rules that are expected to increase users’ performance is depicted. The empirical results that are presented are derived from environments both learning and commercial; in the case of e-learning personalization was beneficial, while the interaction with a commercial site needs to be further investigated due to the implicit character of information processing in the Web

Proposing a Perceived Expertise Tool in Business Data Analytics

The business data analytics domain exhibits a particularly diversified and demanding field of interaction for the end-users. It entails complex tasks and actions expressed by multidimensional data visualization and exploration contents that users with different business roles, skills and experiences need to understand and make decisions so to meet their goals. Many times this engagement is proven to be overwhelming for professionals, highlighting the need for adaptive and personalized solutions that would consider their level of expertise towards an enhanced user experience and quality of outcomes. However, measuring adequately the perceived expertise of individuals using standardized means is still an open challenge in the community. As most of the current approaches employ participatory research design practices that are time consuming, costly, difficult to replicate or to produce comparable, unbiased, results for informed interpretations. Hence, this paper proposes a systematic alternative for capturing expertise through a Perceived Expertise Tool (PET) that is devised based on grounded theoretical perspectives and psychometric properties. Preliminary evaluation with 54 professionals in the data analytics domain showed the accepted internal consistency and validity of PET as well as its significant correlation with other affiliated theoretical and domain-specific concepts. Such findings may suggest a good basis for the standardized modeling of users’ perceived expertise that could lead to effective adaptation and personalization

ADAPTING mLEARNING ENVIRONMENTS ON LEARNERS’ COGNITIVE STYLES AND VISUAL WORKING MEMORY SPAN

The research that is described in this paper focuses on incorporating theories of individual differences in information processing within the context of mobile hypertext and hypermedia interactive environments. Based on previous findings of the authors in the field of adaptive eLearning, the main purpose was to enhance the quality of information presentation and users’ interactions in the Web by matching their specific needs and preferences. Our more recent experiments, explore how to improve learning process by adapting course content presentation to student cognitive styles and capabilities in mobile environments such as PDA phones. A framework has been developed to comprehensively model student’s cognitive styles and visual working memory span and present the appropriate subject matter, including the content, format, guidance, etc. to suit an individual student by increasing efficiency during interaction. Main aim is to overcome constraints like small screen size and processing/memory capabilities for navigation enhancements that limit the presentation and guidance of the material. An increase on users’ satisfaction as well as more efficient information processing (both in terms of accuracy and task completion time), has been observed in the personalized condition than the original one. Consequently, it is supported that human factors may be used in order to enhance the design of mobile hypertext (or hypermedia) environments in a measurable and meaningful way