The impact of E-marketing practices on market performance of small business enterprises. An empirical investigation.

The major aims of this research are to explore and analyse the different factors affecting the adoption of Electronic Marketing (E-Marketing) by industrial and trading small business enterprises (SBEs); to explore the different forms, implementation levels and tools of E-Marketing used by these SBE and to investigate the relationship between E-Marketing adoption and industrial and trading SBEs marketing performance. It aims to develop a theoretical model that can help to understand and interpret these relationships and seeks to evaluate the potential of E-Marketing for SBEs in developed countries (UK) and developing countries (Egypt). This work builds on previous research in the fields of E-marketing and SBEs and adds to the relatively limited empirical research that has been conducted on E-Marketing in a small business context. This research develops and validates a conceptual model based on systematic and in-depth analysis of the literature in the field as well as the results of two exploratory studies conducted in Egypt and UK. It utilises a post-positivist research philosophy with a triangulation approach, in which quantitative and qualitative data is collected based on survey strategy through questionnaires, focus group and semi-structured interviews to address different levels of the study. Even though triangulation requires a commitment to greater amounts of effort, time and funds, it has the advantage of removing the bias that is often associated with the use of a single technique. This research finds that E-Marketing adoption by SBEs is significantly affected by their perception of E-Marketing relative advantage (usefulness), ease of use, compatibility as well as the SBE internal factors such as owner skills and support, available resources, organisational culture, type of products, international orientation and SBE size. On the other hand, the SBE internal factors have a positive direct impact on Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) related factors such as perceived ease of use, perceived relative advantage and perceived compatibility. These findings indicate that Internet Marketing and E-Mail Marketing are the most commonly used E-Marketing tools and that E-Marketing adoption has a strong positive impact on current and future marketing performance of SBEs. In terms of contribution to knowledge, this study provides an insight for entrepreneurs, policy makers, practitioners, researchers, and educators by providing a clearer view and deep understanding of the issues related to E-Marketing adoption and practices by small business enterprises as opposed to large companies. It addresses some research gaps in the field, particularly in terms of the impact of E-Marketing on marketing performance. The research model has been tested by a major survey of UK SBEs with a response rate of 32%, and has been robustly tested for reliability and validity. Moreover, the exploratory survey in Egypt indicated that there is another rich seam for investigation in terms of E-Marketing in developing countries. Overall the theory in the field of E-Marketing is still in its infancy stage and is not yet well established. This study can be considered as a step towards theory building in the field of E-marketing and has brought to light a number of concepts for the practice of E-Marketing by SBEs

An Exploratory Study of the Impact of Government Policies on the Development of Small and Medium Enterprises in Developing Countries

This paper explores the effects of government policies on the development of Small and Medium Enterprises in developing countries through the examination of the case of Nigeria. Many research studies reported that SMEs in Nigeria have not benefited from the policies formulated by the government. This paper investigates the impediments to manufacturing SMEs growth and the needed pre-requisite environment for SMEs to benefit from government specific policies. The study adopted a qualitative methodology depending on face to face interviews with 20 SME owners and/or managers in five of the six geographical arears of Nigeria, 20 bank managers in the capital city of Lagos and 20 government officials located in the federal capital city of Abuja. The study unveils unique contextually novel insights, including particularly the distinctive processes and different relationships related to lenders decision. The research findings are consistent with those reported by other scholars in the field, and confirm that government policies and support in the areas of technology, infrastructure and finance affects the performance of SMEs to a great extent in Nigeria

Muslim Tourist Perceived Value in the Hospitality and Tourism Industry

Perceived value is a subjective and dynamic construct that varies among different customers and cultures. Although perceived customer value has been studied by many researchers, no research has been done into the measurement of Muslim Tourist Perceived Value (MTPV) where Muslim tourist evaluates both traditional and religious aspects of value. By means of a multidimensional procedure, the authors developed a scale of measurement of MTPV through 24 items grouped into six dimensions: quality, price, emotional, social, Islamic physical attributes, and Islamic nonphysical attributes. The importance of the proposed constructs was theoretically justified. Using a sample of 537 Muslim tourists, the constructs were tested and validated. The results supply tourism companies with a number of operative factors that may be essential if they are to remain competitive in the dynamic marketplace. This study is probably the first to provide an integrative perspective of MTPV constructs in the hospitality and tourism industry. © 2014, © The Author(s) 2014

An Exploratory Study on the Effect of Artificial Intelligence-Enabled Technology on Customer Experiences in the Banking Sector

This study investigates how artificial intelligent technology in the banking sector has affected consumers’ overall experience. It focuses on how consumers’ personal digital transformation has affected digital banking development and how this further affects consumer’s expectations and experience. It assesses how banks use Artificial Intelligent Virtual Agents such as Chatbots to transform how consumers use their banking facilities. Lastly, this study investigates the scope of neobanks in the banking sector. The study found that digital transformations have led to an increase in consumers’ expectations from their banks. Whilst banks revolutionise their customer service offerings through virtual agents, customers are not engaging with these at an expected rate. Findings revealed that Neobanks are not operating at their expected traction due to consumer knowledge gaps, occasioned by a lack of advertised information to customers from their banks

Social media user-influencer congruity: An analysis of social media platforms parasocial relationships

This paper explores and inspects the effect of user-influencer congruence on social media platforms para-social relationships and consumer brand engagement (COBRA). In addition, the paper inspects the influence of para-social relationships on consumers brand in addition to the influence of social media platform type in moderating the effect of personality on para-social relationships and COBRA. A conceptual framework is developed to demonstrate the proposed relationships. Data was collected using online questionnaires, with 180 valid responses. The results suggest that user-influencer personality congruence is a salient predictor of para-social relationships and COBRA and that para-social relationship(s) have a substantial impact on customer brand engagement. Nevertheless, the results also indicated that social media platform type do not influence the relationship between congruity and para-social relationships or COBRA

Shaping Sustainable Entrepreneurial Intentions among Business Graduates in Developing Countries through Social Media Adoption: A Moderating-Mediated Mechanism in Pakistan

Entrepreneurship is crucial for alleviating job challenges among business graduates and for sustaining a growing local economy. However, different factors support and encourage students to be entrepreneurs. Modern technologies such as social media are becoming more popular with young people in enterprise creation. However, the connection between social media use and business among the youth of developing countries has yet to be noticed. This study examines the relationship between entrepreneurial education (EE), attitudes toward sustainable entrepreneurship (ATSE), and sustainable entrepreneurial intentions (SEIs); as well as examining the moderating effect of social media adoption on this relationship. To put the proposed concept to the test, data was collected from 314 business graduates from Pakistani universities. Structural equation modeling using AMOS (Version 26) was utilized to test the proposed hypotheses. The study findings show that student attitudes concerning sustainable entrepreneurship mediate the association between EE and sustainable entrepreneurial intention. Furthermore, the results illustrate that social media moderated the relationship between the research participants’ attitudes concerning sustainable entrepreneurship and their desire to practice sustainable entrepreneurship. The study makes significant contributions to the field that scholars can use to initiate future research projects

Influence of low doses of gamma irradiation on cowpea beetle Callosobruchus maculatus (F.) (Coleoptera: Chrysomelidae): Poster

Phytosanitary irradiation for food commodities has been widely accepted in recent years. Gamma irradiation has been used as a phytosanitary treatment against microbial diseases, insect infestation and food spoilage. The goal of the current study was to determine the lowest possible dose of gamma irradiation that will induce longterm sterility of insects through generations. The effect of four gamma irradiation doses examined were; 20,40, 50 and 70 Gy. Irradiated males were crossed with normal females. For the cowpea beetle Callosobruchus maculatus(F.), adult fecundity, hatchability, adult emergence, sterility% was investigated. 100% adult mortality was achieved by 70 Gy dose. Fecundity, hatchability, number of adults emerged, sterility% were significantly reduced when males exposed to 20, 40, and 50 Gy compared to the control. The effect of parental irradiated males exposed to 20 Gy on F2 generation was also studied. Fecundity, hatchability, number of adult emerged, sterility% were significantly reduced in F2 compared to F1 and control progeny. Interestingly, for F1 generation, the effect of gamma rays on adult emergence% exhibit a hermetic effect response although it was not significant. These results demonstrat that pulse irradiation relying on low-doses of gamma radiation induce inherited semi-sterility through generations and is a very promising phytosanitary food technology for postharvest treatments.Phytosanitary irradiation for food commodities has been widely accepted in recent years. Gamma irradiation has been used as a phytosanitary treatment against microbial diseases, insect infestation and food spoilage. The goal of the current study was to determine the lowest possible dose of gamma irradiation that will induce longterm sterility of insects through generations. The effect of four gamma irradiation doses examined were; 20,40, 50 and 70 Gy. Irradiated males were crossed with normal females. For the cowpea beetle Callosobruchus maculatus(F.), adult fecundity, hatchability, adult emergence, sterility% was investigated. 100% adult mortality was achieved by 70 Gy dose. Fecundity, hatchability, number of adults emerged, sterility% were significantly reduced when males exposed to 20, 40, and 50 Gy compared to the control. The effect of parental irradiated males exposed to 20 Gy on F2 generation was also studied. Fecundity, hatchability, number of adult emerged, sterility% were significantly reduced in F2 compared to F1 and control progeny. Interestingly, for F1 generation, the effect of gamma rays on adult emergence% exhibit a hermetic effect response although it was not significant. These results demonstrat that pulse irradiation relying on low-doses of gamma radiation induce inherited semi-sterility through generations and is a very promising phytosanitary food technology for postharvest treatments

Understanding Ethical and Other SMEs Internationalisation Determinants and its Impact on Business Performance: A Primary Attempt to Understand Malaysian SMEs Internationalisation

The research in hand attempts to investigate the different factors influencing SMEs’ decision to internationalise in developing countries (such as Malaysia) including the impacts of ethical issues on the internationalisation decision process. The study also attempts to investigate the impact of internationalisation adoption on SMEs’ business performance since the relationship remains vague. The study will deepen the understanding of the complex interrelationship between internationalisation determinants (that influence top management’s decision to internationalise), and how such factors (internal and external) might affect SME’s business performance. Based on the outcomes of such investigation and extensive exploratory study, an acceptable and comprehensive conceptual framework will be presented to investigate and understand the different factors influencing internationalisation adoption by Malaysian SMEs and its impact on companies’ performance