3 research outputs found

    Investigating communication satisfaction for a better understanding of organizational behavior

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    Our research is consistent with the work of researchers who have attempted to understand the relationships between communication satisfaction and other aspects of organizational behavior such as job satisfaction, productivity, employee involvement, organizational commitment, and part-time employment (Downs & Hazen, 1977, Clampitt & Downs,1993; Varona, 1996; Iyer & Israel, 2012; Gray & Laidlaw 2002). Our research aims to understand if and how communication satisfaction contributes to the development of organizational commitment. For this purpose, we chose a hypothetical-deductive approach, which guided us to use the quantitative method. Data was collected by means of questionnaires intended for 180 officials from various public administrations in the Rabat SalĂ© Kenitra region. The empirical results of the research were processed using two software programs: SPSS 24 and SmartPLS 3. The results of this research show that communication satisfaction is able to positively affect the official’s attitude towards the organization. Therefore, there is a significant impact of communication satisfaction on normative commitment (the duty to stay) and affective commitment (the desire to stay). However, continuance commitment (the obligation to stay) barely changes when communication satisfaction is more or less important. The results of this study can be used to support HR and communication departments. It is a means of guiding decision-makers in particular, and researchers in general, to better apply and replicate this research model based on academic data and taking into consideration the perspective of officials. The originality of this approach is that, to our knowledge, these two concepts (satisfaction communication and organizational commitment) have not yet been the subject of scientific research in the public sector in Morocco. However, as it is a context that has certain specificities, future research could attempt to test this model on the private sector in a comparative study for example, while assessing other dimensions of internal communication, because in fact, there is a need to continue valuing communication and attempting newer approaches to assessment. (Ruck, 2012).     JEL Classification: D23, D83 Paper type: Empirical researc

    Impact of scholarly communication and information devices on the development of scientific research in Moroccan universities

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    The concept of "scientific research development" is a fairly complex, and it’s dependent on a several contingency factors that impact the general dynamics of research. The existing literature provides a large number of studies on the impact and factors that influence the development of scientific research, among others: the budget devoted to research, the strategies set by the high decision-making authorities, the motivation of researchers and the means set at their disposal, the involvement and the expectations of socio-economic actors in terms of research and development....In our research we tried to explore the role of factors related to the deployment of scholarly communication and information devices in Moroccan universities, through a sample of three universities, and using a quantitative approach

    The contribution of human values in the digital mobilization among Moroccan Internet users

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    Nowadays, an incalculable number of social, economic or political mobilization actions are triggered on the web. The Internet, with its participative, interactive and anonymous character, encourages citizens to free their speech and express their disagreement and dismay. Whether it is the blogosphere, microglobbing systems such as Twitter or the social network Facebook, the digital guerrilla warfare gives rise to new actors exercising their right to citizenship in the context of a democratic transition, particularly in the Maghreb. This digital movement involves several variables and we chose through this paper to study the impact of human values in the digital mobilization led by Internet Moroccan users. Our objective is to explore the role played by the typology of values, the nature of the profile users and their relationship to human values in online mobilization and the degree of this mobilization. Our main research field is Facebook, which we have chosen objectively as the first global network. The methodology adopted follows a hypothetical-deductive approach: the conceptual model established is derived from the literature, the reliability of its structure is tested through the analysis of the structural equation model using the PLS-SEM approach, the verification of the research hypotheses and the study of the relationships between the variables are carried out through the empirical analysis of the structural model. The data are collected online by administering the questionnaire to Moroccan Facebook users. This paper does not only tend to describe a phenomenon that intrigues us but we aim to establish relationships between the aspects that identify it.   JEL Classification: D83 Paper type: Empirical researchNowadays, an incalculable number of social, economic or political mobilization actions are triggered on the web. The Internet, with its participative, interactive and anonymous character, encourages citizens to free their speech and express their disagreement and dismay. Whether it is the blogosphere, microglobbing systems such as Twitter or the social network Facebook, the digital guerrilla warfare gives rise to new actors exercising their right to citizenship in the context of a democratic transition, particularly in the Maghreb. This digital movement involves several variables and we chose through this paper to study the impact of human values in the digital mobilization led by Internet Moroccan users. Our objective is to explore the role played by the typology of values, the nature of the profile users and their relationship to human values in online mobilization and the degree of this mobilization. Our main research field is Facebook, which we have chosen objectively as the first global network. The methodology adopted follows a hypothetical-deductive approach: the conceptual model established is derived from the literature, the reliability of its structure is tested through the analysis of the structural equation model using the PLS-SEM approach, the verification of the research hypotheses and the study of the relationships between the variables are carried out through the empirical analysis of the structural model. The data are collected online by administering the questionnaire to Moroccan Facebook users. This paper does not only tend to describe a phenomenon that intrigues us but we aim to establish relationships between the aspects that identify it.   JEL Classification: D83 Paper type: Empirical researc
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