The Perceived Credibility of Brand Mention in Magazine Articles in Comparison to Advertorials and Traditional Paid Advertisements

This study explores the perceived credibility of brand mention in magazine editorials compared to advertorials and traditional paid advertisements. Surveys were administered to three groups of college students after viewing an editorial, an advertorial or a paid advertisement. Respondents were asked to identify their level of agreement regarding credibility, likeability and perceived selling intent of the content. Results indicate that advertorials are perceived to be less credible than editorials and traditional paid advertisements. Traditional paid advertisements are perceived to be the most credible method of brand mention in magazines. It can also be determined as a result of this study that there is a slight difference in perceived credibility between males and females, most specifically in regards to the characteristics of attractiveness and likeability, objectiveness, and motivation for purchases

Nonmotion factors which can affect ride quality

Data pertaining to nonmotion factors affecting ride quality of transport aircraft were obtained as part of NASA in-house and sponsored research studies carried out onboard commuter-airline and research aircraft. From these data, quantitative effects on passenger discomfort of seat width, seat legroom, change in cabin pressure, and cabin noise are presented. Visual cue effects are also discussed

Back to the Drawing Board: Barriers to Joint Decision-Making in Custody Cases Involving Intimate Partner Violence

The 2011 symposium: The Changing Face of Families, will focus on the evolution of assisted reproductive technologies, and its effects on traditional legal notions of marriage, parent, and family

Person to Person in Hong Kong

While still in the midst of their study abroad experiences, students at Linfield College write reflective essays. Their essays address issues of cultural similarity and difference, compare lifestyles, mores, norms, and habits between their host countries and home, and examine changes in perceptions about their host countries and the United States. In this essay, Conner Pope describes his observations during his study abroad program at Hong Kong Baptist University in Hong Kong, China

Around the Fed : Lending during the Volker disinflation

Economics

Research spotlight : Does democracy lead to economic growth?

Related link: http://www.richmondfed.org/publications/research/region_focus/2009/winter/research_spotlight_weblinks.cfmEconomics

Welcome

Agricultural and Food Policy,

DISCUSSION: AGRICULTURAL ECONOMICS 1950-2000

Teaching/Communication/Extension/Profession,

Development in the Midst of Drought: Evaluating an Agricultural Extension and Credit Program in Nicaragua.

This paper measures the impact of year one of the Millennium Challenge Corporation’s Rural Business Development program for small rice farming households on the Pacific Coast of Nicaragua. The program was rolled out in the 2009-2010 agricultural year, which was the driest year on record in the region, likely due to an El Niño event. Estimated impacts show that the program at best had no effect, and at worst led to a 10 percent reduction in yields. These impacts are estimated using an econometric model which uses selection on observables as its identifying assumption, and robustness checks suggest that this is a reasonable approach in this case. Inference accounts for spatial correlation across households of the unobserved determinants of agricultural outcomes. The program appears to have been almost exclusively focused on increasing yields through better and greater application of chemical fertilizers, and minimization of losses in the post-harvest stages of production. If the pessimistic estimates of program effects are true, then the program could have been improved by incorporating risk management strategies into extension advice. On the other hand, farmers may be well insured against climatic risk, in which case they may have selected into the program knowing that they would be trading greater risk for higher expected returns. Survey data offers some evidence that the latter is indeed the case.development, impact evaluation, agricultural extension, rural credit, spatial, International Development,