Video advertisement as a tool for promotion of goods and services on the Internet

The article includes the researching of a video advertisement as a tool for promoting goods and services on the Internet. The focus is on video advertisement, which is placed on YouTube and Instagram. The study clarified the features of video advertisement as the main element of communication between consumers and the company. Moreover, the features, advantages and disadvantages of video advertisement have been studied. The guaranties of success of the using of video advertisement for promoting in the internet were analysed, as well as the advantages of its placement on YouTube and Instagram platforms were identified. Aspects of the impact of video advertisement from bloggers and their impact on subscribers in general have been studied

Order-Revealing Encryption: File-Injection Attack and Forward Security

Order-preserving encryption (OPE) and order-revealing encryption (ORE) are among the core ingredients for encrypted database (EDB) systems as secure cloud storage. In this work, we study the leakage of OPE and ORE and their forward security. We propose generic yet powerful file-injection attacks (FIAs) on OPE/ORE, aimed at the situations of possessing order by and range queries. The FIA schemes only exploit the ideal leakage of OPE/ORE (in particular, no need of data denseness or frequency). We also improve its efficiency with the frequency statistics using a hierarchical idea such that the high-frequency values will be recovered more quickly. Compared with other attacks against OPE/ORE proposed in recent years, our FIA attacks rely upon less demanding conditions and are more effective for attacking the systems with the function of data sharing or transferring like encrypted email system. We executed some experiments on real datasets to test the performance, and the results show that our FIA attacks can cause an extreme hazard on most of the existing OPE and ORE schemes with high efficiency and 100% recovery rate. In order to resist the perniciousness of FIA, we propose a practical compilation framework for achieving forward secure ORE. The compilation framework only uses some simple cryptographical tools like pseudo-random function, hash function and trapdoor permutation. It can transform most of the existing OPE/ORE schemes into forward secure ORE schemes, with the goal of minimizing the extra burden incurred on computation and storage. We also present its security proof and execute some experiments to analyze its performance

Electroencephalographic Intercentral Interaction as a Reflection of Normal and Pathological Human Brain Activity

The authors summarized EEG findings and defined the nature of the intercentral EEG relationships in different functional states in healthy subjects and patients with organic cerebral pathology, based on a coherence analysis. Similar EEG characteristics in healthy individuals were identified: an anterior-posterior gradient of average coherence levels, the type of cortical-subcortical relationships in anterior cerebral structures. Right- and left-handed individuals showed frequent and regional differences in EEG coherence, which mainly reflected specificity of intracortical relationships. Development and regression of pathology in right-and left-handed individuals with organic brain lesions were thought to be caused by these differences. Lesions of regulatory structures (diencephalic, brain stem and limbic structures) provoked a more diffused kind of changes of intercentral relationships, in contrast to cortical pathology. These changes tended to reciprocate. The dynamic nature of intercentral relationships and their interhemispheric differences was revealed when changing functional states of the brain (increase and decrease of functional level) in healthy individuals and patients with organic cerebral pathology in the process of conscious and psychic activity restoration. Changing activity predominance of certain regulatory structures was considered one of the most important factors determining the dynamic nature of EEG coherenceLos autores resumen los resultados de las investigaciones de las relaciones intercentrales de EEG de personas sanas en distintos estados funcionales y de enfermos con lesiones orgánicas del SNC, mediante análisis de coherencia. Se revelan características semejantes de la estructura de relaciones de EEG de personas sanas: la gradiente anterior-posterior de niveles medios de coherencia, el carácter de la interacción cortical-subcortical de las secciones anteriores de los hemisferios. A su vez, se detectan diferencias de frecuencia y regionales en la coherencia de EEG en diestros y zurdos, que reflejan mayoritariamente la especificidad de la interacción intracortical. Se cree que estas diferencias causan la especificidad del desarrollo y la regresión de los estados patológicos de diestros y zurdos en lesiones cerebrales orgánicas. Se señala que en las lesiones de formaciones reguladoras (diencefálicas, troncales, límbicas) Provocan unos cambios de las relaciones intercentrales más difusos que en casos de patología cortical. Estos cambios tienden a la reciprocidad. Se revela el carácter dinámico de las relaciones intercentrales y sus diferencias interhemisféricas en los cambios de los estados funcionales del cerebro (incremento, disminución del nivel de funcionamiento) en personas sanas así como en la recuperación de la conciencia y la actividad psíquica en enfermos con patología cerebral orgánica. Uno de los factores que determina el carácter dinámico del cambio de la coherencia del EEG es el cambio del predominio de la actividad de ciertas estructuras reguladoras

As peculiaridades do mercado de serviços turísticos e hoteleiros na moderna rússia

The purpose of this article is to determine the role of tourism in socio-economic development of the economy at all levels of its development, as well as the identification of the functioning of the market of tourist and hotel services in the current economic conditions. Main research methods are: analysis and synthesis, classification and comparison. Based on the results of the analysis of the market of hotel services of Russia, we can conclude that the infrastructure of the hotel industry is not sufficiently developed.Our research highlighted a number of factors determining the growth of technical and material base of Russia in the sphere of tourism and hotel services: the development of existing cities and the increase in the number of new cities, the growth of industry, culture and art, science, improvement of the material welfare of the population, domestic tourism.These factors should be the conditions for the development of domestic tourism, exchange, increase in the number of business travelers and vacationers.El propósito de este artículo es determinar el papel del turismo en el desarrollo socioeconómico de la economía en todos los niveles de su desarrollo, así como la identificación del funcionamiento del mercado de servicios turísticos y hoteleros en las condiciones económicas actuales. Los principales métodos de investigación son: análisis y síntesis, clasificación y comparación. Sobre la base de los resultados del análisis del mercado de servicios hoteleros de Rusia, podemos concluir que la infraestructura de la industria hotelera no está suficientemente desarrollada.Nuestra investigación destacó una serie de factores que determinan el crecimiento de la base técnica y material de Rusia en el ámbito del turismo y los servicios hoteleros: el desarrollo de las ciudades existentes y el aumento del número de nuevas ciudades, el crecimiento de la industria, la cultura y el arte. Ciencia, mejora del bienestar material de la población, turismo interno. Estos factores deben ser las condiciones para el desarrollo del turismo interno, el intercambio, el aumento en el número de viajeros de negocios y vacacionistas.O objetivo deste artigo é determinar o papel do turismo no desenvolvimento socioeconômico da economia em todos os níveis de seu desenvolvimento, bem como a identificação do funcionamento do mercado de turismo e serviços hoteleiros nas condições econômicas atuais. Os principais métodos de pesquisa são: análise e síntese, classificação e comparação. Com base nos resultados da análise do mercado russo de serviços hoteleiros, podemos concluir que a infraestrutura da indústria hoteleira não está suficientemente desenvolvida.Nossa pesquisa destacou uma série de fatores que determinam o crescimento da base técnica e material da Rússia no campo do turismo e serviços de hotelaria: o desenvolvimento das cidades existentes e o aumento do número de novas cidades, o crescimento da indústria, Cultura e arte Ciência, melhoria do bem-estar material da população, turismo interno. Esses fatores devem ser as condições para o desenvolvimento do turismo doméstico, o intercâmbio, o aumento do número de viajantes de negócios e turistas

Social and Cultural Integration and Adaptation of Migrant Children into Norwegian Society in 1990s and 2000s

The authors consider the processes of social and cultural adaptation of migrant children and their integration into the host society in the context of Norway’s immigration policy in the article. Particular attention is paid to the specifics of the country’s immigration policy, strategies for working with immigrant children in the host society, as well as the social consequences of these strategies for Norwegian society. It is emphasized that immigrants and the native population of the country exert mutual influence on each other. Establishment of effective social interactions between them, assimilation of elements of new culture by immigrants has a favorable effect on the internal political stability of the state. It is noted that this is especially important for Norway, which adheres to the policy of multiculturalism. It is concluded that the integration of immigrants into the host community does not happen automatically. The authors also highlight the strengths and weaknesses of the Norwegian immigration policy in relation to children, which to a certain extent calls into question its effectiveness in the long term

Flexible and Robust Privacy-Preserving Implicit Authentication

Implicit authentication consists of a server authenticating a user based on the user's usage profile, instead of/in addition to relying on something the user explicitly knows (passwords, private keys, etc.). While implicit authentication makes identity theft by third parties more difficult, it requires the server to learn and store the user's usage profile. Recently, the first privacy-preserving implicit authentication system was presented, in which the server does not learn the user's profile. It uses an ad hoc two-party computation protocol to compare the user's fresh sampled features against an encrypted stored user's profile. The protocol requires storing the usage profile and comparing against it using two different cryptosystems, one of them order-preserving; furthermore, features must be numerical. We present here a simpler protocol based on set intersection that has the advantages of: i) requiring only one cryptosystem; ii) not leaking the relative order of fresh feature samples; iii) being able to deal with any type of features (numerical or non-numerical). Keywords: Privacy-preserving implicit authentication, privacy-preserving set intersection, implicit authentication, active authentication, transparent authentication, risk mitigation, data brokers.Comment: IFIP SEC 2015-Intl. Information Security and Privacy Conference, May 26-28, 2015, IFIP AICT, Springer, to appea

Federal University’s Role in the Implementation of the Russian Federation “Soft Power” Conception in Central Asia (The Case of Northern (Arctic) Federal University Named After M.V. Lomonosov)

Introduction. Currently the notion of the “soft power” is perceived as an effective way of nation’s non-forcible influence on other countries with a view to implement one’s own objectives. Suchlike implementation is confined to particular spheres to form a positive image of the nation. Higher education today is one of the most efficient instruments of the “soft power” implementation in the countries of Central Asia, for it allows securing friendly political and economic elite as well as enhancing the quality of labour migrants to the Russian Federation. The aim of the research is to analyze particular features of the “soft power” implementation in the domain of higher education in case with the region of Central Asia on the example of Northern (Arctic) Federal University named after M.V. Lomonosov (the city of Arkhangelsk, Russia, henceforth NArFU). Methods and materials. The study is based on systematic and comparative approaches to the analysis of the Russian “soft power” strategy in the domain of higher education. The study in hand also draws on general approaches to the “soft power” implementation in the region of Central Asia. The main sources for the analysis are annual reports on implementing the NArFU programme of development. These reports pay a great deal of attention to academic recruiting and academic mobility. Analysis. The Central Asia region is crucial from the view point of Russia’s interests. The region is rich in hydrocarbon deposits, it boasts a great transit potential in international trade, and this is the region where the biggest number of migrants come from to Russia. For these reasons Russia is strengthening its “soft power” influence on Central Asian countries in general and in the sphere of higher education in particular. From the very day of the NArFU foundation in 2010, the region of Central Asia has been considered as a high-priority region. The example of NArFU demonstrates that the number of international students in the total number of full-cycle students has risen by 8.4 times, wherein the growth is secured mainly by students from Central Asian countries. Central Asian students’ percentage of the total number of international students is 82–89.3%. The percentage of students from the region in question, doing short-term educational programmes is also high – 49.5–61.4%. Diverse mechanisms are exploited to attract would-be students to NArFU: agreements with educational establishments of the region; visits of NArFU’s representatives (both lecturers and students) to the region; NArFU’s participation in international exhibitions on education; presenting NArFU’s educational programmes on the basis of “Rossotrudnichestvo” regional offices; inviting school graduates to study within the quota for fellow-countrymen residing abroad; arranging off-site university testing and multi-disciplinary intellectual contests; higher educational allowances and medical insurance compensation; active promotion with the help of social media. The international Friendship Club and the team of tutors were set up to ensure better social and cultural adaptation, regular events and excursions take place on the same purpose. Results. Despite the fact that there is no general state-level integral concept on attracting school graduates from the countries of Central Asia to the universities of Russia, NArFU managed to occupy the niche on the educational market of the region. University’s administration has been pursuing a clear course towards attracting would-be students from Central Asia, exploiting a wide range of mechanisms to enhance academic recruiting, relying upon the advantages of Arkhangelsk region in the sphere of migrants’ adaptation. Over the recent ten years the factors mentioned above have brought about more than eight times growth of students from the region of Central Asia in NArFU

Specification of Morbidity Rates among the Population of the Tula Region as Regards Natural-Focal Infectious Diseases

Objective of the study was to analyze morbidity rates, structure, and spatial distribution of natural-focal infections in the Tula Region. Based on statistical reports of the Center of Hygiene and Epidemiology in the Tula Region over a period of 1993-2013, it is demonstrated that zoonotic infections that occur in the Tula Region, are hemorrhagic fever with renal syndrome (HFRS), leptospirosis, Ixodidae tick-borne borreliosis, and tularemia in the ratio of 60.2:33.6:5.5:0.7, respectively. An average case rate for HFRS and leptospirosis is 1.3 and 4.9 times higher than the corresponding rates throughout Russia, respectively, while Ixodidae tick-borne borreliosis, and tularemia incidence is, by contrast, 9.2 and 2.1 times lower, than the national average. Dynamics of HFRS morbidity rates and Ixodidae tick-borne borreliosis is marked by a moderate upward trend, while leptospirosis and tularemia incidence levels have an apparent downward trend. The highest HFRS, leptospirosis, and Ixodidae tick-borne borreliosis morbidity is in the northern, north-western and western parts of the Region, situated in broadleaved woodland; and the highest numbers of tularemia cases are registered in two eastern zones