9 research outputs found

    Crop Consultants as Climate Consultants : An Extension Opportunity for Climate Change Communication

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    Extension personnel can augment climate change communication and efforts to decrease climate-related agricultural risks by engaging with producers\u27 trusted information sources, including crop consultants. Through a survey of inland Pacific Northwest wheat producers and in-depth interviews with area crop consultants, we examined relationships among producers, crop consultants, and climate change education and adaptation. We found that crop consultants are poised to communicate climate change information to producers, given their strong relationships with producers, practice of promoting adaptive management based on science, and ability to connect climate change to immediate on-farm practices. However, success in leveraging crop consultants to achieve widespread climate change adaptation will depend largely on Extension\u27s presenting the topic to them in accessible ways

    Farmers\u27 Trust in Sources of Production and Climate Information and Their Use of Technology

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    A regionally representative survey of 900 Inland Pacific Northwest farmers showed that farmers trust other farmers and agribusiness most for production management decisions but trust university Extension most for climate change information. Additionally, in responding to questions about use of the Internet and mobile applications for making farm management decisions, many farmers indicated that they use the Internet daily but mobile applications much less regularly to access farm-related information. These results suggest that university Extension personnel have an important role to play in informing farmers about climate change and can do so effectively by using certain digital tools alongside other more traditional avenues for information delivery
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