The effect of retail store ambient olfactory on consumer purchase intention

Günümüz yoğun rekabet ortamında işletmeler hem tüketicileri etkileyebilmek hem de rekabette üstünlük sağlamak için farklı uygulamalar denemektedir. Bu kapsamda mağaza atmosferinde yer alan renk, koku, aydınlatma, müzik ve düzen gibi uyarıcılar işletmelerin mağazalarına kimlik oluşturmada ve tüketici tercihini sağlamada önemli etkiye sahiptirler. Bu doğrultuda mağaza ortamındaki koku, mağazaların hatırlanmasında ve mağaza hakkında imaj oluşturmada bir iletişim aracı olarak değerlendirilebilir. Bu çalışmanın amacı, mağaza ortam kokusunun yaklaşma davranışı ve tüketici satın alma davranışı üzerindeki etkisinin araştırılmasıdır. Çalışmada kullanılmak üzere gerekli olan veriler, çevrimiçi anket formu aracılığıyla ve 328 üniversite öğrencisinin katılımıyla toplanmıştır. Ankete katılanların araştırmaya konu olan perakendeci firmanın mağazasında daha önce bulunmuş ve alışveriş yapmış olmaları aranan koşuldur. Çalışma sonucunda araştırmaya katılan kadın öğrencilerin erkek öğrencilere göre kokulu mağaza ortamında satın alma niyetlerinin daha fazla olduğu görülmüştür. Mağaza ortam kokusunun hem yaklaşma davranışı hem de satın alma niyeti üzerinde anlamlı ve pozitif bir etkisinin olduğu belirlenmiştir.In today's intense competitive environment, businesses try different applications to both affect consumers and gain an advantage over the competition. In this context, stimulants such as color, olfactory, lighting, music and layout in the store atmosphere have an important effect in creating identity for the stores of corporate businesses and providing consumer preference. Olfactory can be considered as a communication tool for remembering the stores and creating an image about the store. The aim of this study is to investigate the effect of shop ambient olfactory on approach behavior and consumer purchasing behavior. The data required to be used in the study were collected through an online questionnaire with the participation of 328 university students. It is a sought condition that the participants of the survey have been in the store of the retailer subject to the research and have done shopping. It was observed that female students participating in the study had more intention to purchase in a fragrant store environment than male students. It has been determined that the store environment olfactory has a significant and positive effect on both approaching behavior and purchasing intention

SÜREÇ İYİLEŞTİRME UYGULAMALARI ÜZERİNE BİR LİTERATÜR ARAŞTIRMASI / A Literature Review On Process Improvement Applications

Bu çalışmada, süreç iyileştirme uygulamalarının daha iyi anlaşılabilmesi ve yapılan çalışmaların sistematik olarak sınıflandırılabilmesi için bir literatür araştırması yapılmıştır. Literatür araştırması; İnönü Üniversitesi Kütüphanesi Veri Tabanı, ULAKBİM, DergiPark, Google Akademik, Ulusal Tez Merkezi kapsamında gerçekleştirilmiştir. Aramalarda anahtar kelime olarak “süreç iyileştirme”, “süreç iyileştirme teknikleri”, “process improvement”, “process improvement techniques” kelimeleri kullanılmıştır. Bu çerçevede, 2005-2018 tarihleri arasında yapılan çalışmalardan 177 tanesine ulaşılmış ve ki-kare analizleri yapılarak çeşitli faktörlere göre sınıflandırılmıştır. Sınıflandırmalar sonucunda, çalışmaların çoğunluğunun tanımlayıcı, neden-sonuç modelinde ve nicel araştırma türünde olduğu, ve genel teorik çalışmaların yanı sıra uygulamalı çalışmalarında yapıldığı görülmüştür.  En çok uygulama yapılan sektörler otomotiv ve sağlık sektörleri olurken en çok tercih edilen iyileştirme yöntemleri ise akış diyagramı, altı sigma, pareto analizi, balık kılçığı diyagramı, istatistiksel analiz yöntemleri ve histogram olarak belirlenmiştir

How Do High and Low Anxious FL Listeners Employ FL Listening Comprehension Strategies? Exploring Student Perspectives

There has been a growing body of research on the relationship between foreign language (FL) listening anxiety and FL listening comprehension strategy use; however, how these strategies are employed by learners with different listening anxiety levels is an area open to investigation. Based on such need, this study aimed at exploring FL listening comprehension strategies used by high and low anxious FL listeners in a Turkish EFL context. For this purpose, 15 high anxious and 13 low anxious listeners at a Turkish university kept reflective journals for five weeks and participated in semi-structured interviews. The qualitative data were analyzed according to the steps of Content Analysis. Findings revealed that both high and low anxious students employed various listening strategies, i.e., cognitive and metacognitive strategies, while listening in the target language. However, high and low anxious listeners differed in the ways they implemented some of the specific strategies such as note-taking, translation, directed attention, and real time assessment. The results of the study proposed implications for FL listening comprehension strategy use and strategy training in relation with FL listening anxiety

Altı Nokta Körler Derneği

Ankara : İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2013.This work is a student project of the The Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University.by Ayşegül Keskin Çolak.Çolak, Ayşegül Keskin. HIST 203-3ÇOLAK HIST 203-3/3 2012-1

Türkiyede televizyon ve televizyonculuk tarihi

Ankara : İhsan Doğramacı Bilkent Üniversitesi İktisadi, İdari ve Sosyal Bilimler Fakültesi, Tarih Bölümü, 2015.This work is a student project of the The Department of History, Faculty of Economics, Administrative and Social Sciences, İhsan Doğramacı Bilkent University.by Ünsal, Mehmet Süha

Molecular alterations in malignant blue nevi and related blue lesions

WOS: 000368430400012PubMed ID: 26403583Malignant blue nevi (MBN) are extremely rare dermal melanocytic tumors that arise in association with atypical cellular blue nevi (ACBN), cellular blue nevi (CBN), common blue nevi (BN), or de novo. The frequency of BRAF, NRAS, and KIT mutations in malignant melanoma varies according to histological subtype and localization. These mutations are rarely observed in blue nevi, which have recently been shown to carry activating mutations in GNAQ/GNA11 genes. Only few small molecular studies of MBN have been published. The aim of the present study was to analyze in MBN and related blue lesions such as ACBN, CBN, and BN the prevalence of BRAF, NRAS, KIT, GNAQ, and GNA11 gene mutations and their association with clinicopathological features. We included in our study 12 MBN, 6 ACBN, 29 CBN, and 35 common BN diagnosed between 1996 and 2014. Sanger sequencing method was used for mutation analysis. Overall, GNAQ exon 5 mutation was the most frequent alteration (46 %), in 2 of 12 (17 %) MBN, 1 of 6 (17%) ACBN, 22 of 29 (76 %) CBN, and 13 of 35 (37 %) common BN. BRAF V600E and GNA11 exon 5 mutations were respectively detected in 3 of 12 (25 %) and in 2 of 12 (17 %) MBN while none in ACBN, CBN, and common BN. None of the cases harbored NRAS exon 2/3, KIT exon 9/11/13/17/18, or GNAQ/GNA11 exon 4 mutations. GNAQ gene exon 5 mutations are rare in MBN and ACBN but frequent in CBN and common BN. Remarkably, BRAF V600E and GNA11 exon 5 mutations were only detected in MBN, whereas none were found in ACBN, CBN, or common BN. Our data contribute new elements to the limited data on molecular alterations in MBN

BRAF, KIT, NRAS, GNAQ and GNA11 mutation analysis in cutaneous melanomas in Turkish population

Background: KIT and mitogen-activated protein kinase cascade are important for melanomagenesis. In the present study, we analyzed the frequency of BRAF, NRAS, KIT, GNAQ and GNA11 gene mutations and investigated their association with clinicopathological features of melanomas in Turkish population. Materials and Methods: Forty-seven primary cutaneous melanomas were included in our study. Sanger sequencing method was used for mutation analysis in all cases. Results: Mean age was 62.1 (29-101) years. Female:male ratio was 17:30. Among 47 melanomas, 14 (29.8%) BRAF, 10 (21.3%) NRAS, 4 (8.5%) KIT and 1(2.1%) GNAQ gene mutations were detected. Two of the KIT mutations were found in acral lentiginous melanoma (ALM). In the head and neck region, mutation frequency was significantly lower than in other locations (P = 0.035). The only GNAQ gene mutation (p.Q209L) was detected in a melanoma arising from blue nevus located on the scalp. None of the melanomas harbored NRAS exon 2, KIT exon 13/17/18, GNAQ exon 4 and GNA11 exon 4/5 mutations. Overall mutation frequency did not show significant difference between metastatic (8/14, 57.1%) and nonmetastatic (18/33, 54.5%) patients. We did not observe any significant association between mutation status and gender or age of various patients. Conclusions: Our results support that BRAF and NRAS gene mutations are common in cutaneous melanomas. The activating mutations of KIT gene are rare and especially seen in ALM. GNAQ and GNA11 mutations are infrequent in cutaneous melanomas and may be associated only with melanomas arising from blue nevus