Personal branding for librarians: The way forward

Librarians have always been labelled as knowledge gatekeepers and persons who ‘shusshhh’ people around. However, that may be true years and decades ago. Going forward, do we librarians want to be labelled as such? A brand is a promise delivered. It is our reputation and legacy. Branding is a practice of producing trust which when we market our services, we do so with a promise to meet or exit the expectation of the customer. Academicians talk and discuss the importance of personal branding with fellow students all the time. However some students are just too sceptical to agree and follow the path and information which have been identified for them. Many students are unaware that personal branding does not happen overnight. It takes quite a while for a person to have a personal brand which would suit a person and does not look fake on him or her. This paper discusses the importance of personal branding for all future librarians and how it would assist them to succeed in the challenging working world. It also discuses on how UiTM would create and mould its outstanding future librarians

Personal branding - a must have for future corporate leaders / Syed Mohammed Alhady Syed Ahmad Alhady...[et al.]

Academicians talk and discuss on Personal Branding with fellow students all the time on the importance of Personal Branding. However some students are just too skeptical to agree and follow the path and used the information which has been given to them. Many students are unaware that personal branding does not happen overnight. It takes quite a while for a person to have a personal brand which would suit a person and does not look fake on him or her. This paper discusses the importance of personal branding for all future corporate leaders and how it would assist them to succeed in the working world

The Challenges Faced By Educators in Online Teaching during the Covid-19 Pandemic Outbreak

Since the pandemic attack the whole world, various research has been conducted related to the challenges of online learning. Focus has always been on the issues faced by the students, but lack of research has been to done from the educators’ perspective. Therefore, this research aims to identify the issues and challenges faced by the educators in online teaching. The issues that the researchers identified are technology, lack of training and lack of tools and materials make it difficult for the educators to adapt with the changes from teaching in the physical classroom to a virtual classroom which exposes the educators to a new teaching environment and this imposed countless challenges. The research method that is used in this research is simple random sampling where the sample size of this study is around 30 educators which focus on the educators that engage in online teaching at the age range between 21 years old until 60 years old. The data was collected through a questionnaire and the questionnaire is divided into three different sections. The data analysis procedure used in this research is frequency analysis to offer the researcher to analyze the data of the questionnaire. It was identified majority of the respondents are facing challenges with online teaching which decrease their motivation and productivity and contribute to low satisfaction and outcomes in their delivery of lectures

The relationship between product quality and brand loyalty: a case study of Motosikal dan Enjin Nasional Sdn. Bhd. (Modenas) / Mohd Rizaimy Shaharudin, Azfahanee Zakaria and Anita Abu Hassan

This study is about the discoveries on the relationship between intrinsic and extrinsic attributes of product quality with brand loyalty. It helps to extend the understanding on the perceptions of product quality of Malaysia national brand motorcycle/scooter, MODENAS and its influence towards brand loyalty, an important element in determining the customer repurchase buying behavior. To date, there have been a very minimum studies were conducted by taking into consideration of the product quality and brand loyalty in motorcycle industry in Malaysia. Though, there are some studies done in this field but most of them are based in United States and United Kingdom. Therefore from the data presented in this study, it can be expected that the findings can benefit both industrial and academician by giving a new source of ideas and information. Results indicated that although from the earlier literature concluded product quality generally has significant influences towards the brand loyalty but in the case of motorcycle/scooter product, only product quality based on the perceived quality (extrinsic attribute) was found significantly influence on the brand loyalty instead of objective quality (intrinsic attributes). It would seem reasonable to suppose that perceptions of a good product quality from extrinsic attributes will develop a brand loyalty due to the feelings and affects formed as a result of the perception of quality. These perceptions are not fixed and can be changed if the product has high level of customer awareness, good image from marketing activities such as advertising, sales promotion and etc. Future research should focus on the similar study of product quality and brand loyalty to the other brand being the competitor to MODENAS in the market. By doing this only the gap can be closed with a clearer picture on the extended scope of market environment can be examined. Eventually, a comparison can be made between the findings of the three brands so that such constructible findings and conclusions can be made to the study

The influence of facebook content, engagement, and investment on impulse buying behavior / Maznah Wan Omar...[et al.]

With the emergence of Industrial revolution 4.0, marketers are in tandem with the latest technology of cyberspace which relatively has proved that the growth of social media nowadays has become the prime marketing platform that connects consumers and businesses. There are more businesses that use paid advertising in social media which make audiences aware of a product. This study examined the elements that contribute to an effective content on social media which therefore enhance consumers’ engagement that can have a significant impact on impulse buying behavior. The study extends the Technology Acceptance Model (TAM) by examining the role of quality content, engagement, and investment that leads to online impulse buying behavior. In order to achieve the objective of the study, a quantitative approach was undertaken through online survey with 234 samples. Data were analyzed using SPSS version 23. The results indicates that the Facebook content have a significant influence on impulse buying behavior, while engagement and investment were found to be insignificant. Based on the results of the study, relevant recommendations were provided and limitations of the study were acknowledged

Evaluating kariah leadership and impact to mosque management: Case study in Kedah

A mosque has always been a place for Muslims to gather either for both social and religious purposes. During the days of Prophet Muhammad (p.b.u.h) the mosque has always been a one stop center for Muslims. Formerly, mosques commonly served as an administrative center, hospital, school and entrepreneurship hub. However, the scenario has changed and the mosque management in Malaysia has been criticized for their incompetence in managing the mosque. Therefore, the aim of this study is twofold. First, this study aims to evaluate the effectiveness of leader’s competence, delivery effectiveness & knowledge transfer. Second, this study evaluates the leaders’ understanding of their respective roles. This study utilizes a qualitative research approach. 16 respondents consist of 12 mosque officers, three officials of Islamic Religious Center (IRC) and one official of Kedah Islamic Affairs Department (KIAD) were interviewed and shared their insights on their daily activities and challenges they faced during their service. In addition, observation and document review were also conducted and data were analyzed using the hermeneutic approach. From the analysis, it shows that the competencies required are managing skills, ability to make decisions, communication skills and ability to reduce and manage conflicts. Leaders also need to have the ability to use technology as to accelerate the process of knowledge transfer. Besides, the Imam of the mosque holds two main positions in the community, Imam as well as chairman of the mosque committee respectively. Additionally, it was discovered that there are remarkable numbers of mosque leaders who are above 60 years of age whereby succession planning is not being practiced. The evaluation measures for the mosque management does not include the evaluation of leaders in detail. For instance, no formal listing or documentation is provided in regards to the status of the active and inactive mosques. Overall, the result obtained from the study could be useful to assist the mosque management committee and KIAD to strategize ways to improve the management of the mosque. It could also serve as a stepping stone for the government to introduce a new policy for the betterment of the mosque and Muslim community as a whole