178 research outputs found
MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN
Consumer is an important aspect in a company. So, a company
will effort to make a loyal consumer to their product. To make a loyal consumer is not easy because consumers come from a different culture. Cultural learning is a very important to understanding the variety of consumer. The variety can be united in a community, that is brand community. Brand community could be a competitive advantage because consumer not just consume the product with a specific brand, but they will get much experiences from many activities in the community
THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES
Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively
STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA
Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image
STUDI EKSPLANATORI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI VASELINE MEN FACE WASH DI SURABAYA
Abstrak - Penelitian ini bertujuan untuk mengetahui pengaruh dari Consumer Values pada Attitude Toward Behavior serta pengaruh Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experience sehingga mempengaruhi Purchase Intention Vaseline MEN Face Wash di Surabaya. Penelitian ini merupakan replikasi penelitian oleh Kim, H.Y., Chung, Jae-Eun (2011) dengan judul “Consumer purchase intention for organic personal care products”, sekaligus modifikasi dari penelitian oleh Ting Chi,. Peter K. (2011) dengan judul “Understanding consumer perceived value of casual sportswear: An empirical study”. Pada penelitian ini terdapat 10 variabel dengan 31 indikator. Jumlah sampel yang diambil sebesar 205 responden dengan kriteria spesifik yaitu berjenis kelamin pria, berusia 18-40 tahun, pernah menggunakan produk Vaseline MEN face wash, melakukan pembelian produk Vaseline MEN face wash dengan dana pribadi, pernah menggunakan produk perawatan pribadi selama 3 bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modeling dengan software Lisrel 8.80. Hasil yang didapat dalam penelitian ini serupa dengan penelitian Kim et al., (2011). Temuan dari penelitian menunjukkan bahwa 4 elemen consumer values yaitu price, social, emotional, quality berpengaruh positif terhadap Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experiences berpengaruh positif terhadap Purchase Intention produk Vaseline MEN Face Wash di Surabaya.
Kata Kunci: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Model
ABSTRACT - This study was aimed at identifying the influence of Consumer Values to Attitude Toward Behavior and Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experience . The study was a replication of the previous one conducted by Kim, H.Y., Chung, Jae-Eun (2011) entitled “Consumer purchase intention for organic personal care products” also modification of the previous one conducted by Ting Chi,. Peter K. (2011) entitled “Understanding consumer perceived value of casual sportswear: An empirical study”. There were 10 variables with 31 indicators. The samples were taken from 205 respondents who had specific criteria, i.e., Men, 10-40 years old, and having used Vaseline MEN face wash, bougth with his own money, used personal care products the last three months. The data was analyzed using Structural Equation Modeling by means of Lisrel 8.80. The results of this study similar from those of Kim et al., (2011). This study found out that there was 4 elements of Consumer Value, i.e., price, social, emotional, quality significant influence among Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experiences significant influence among Purchase Intention of Vaseline MEN face wash in Surabaya.
Key words: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Mode
Impact of Motivation, Opportunity, and Ability to Customer Loyalty in Using Airline Online Ticket Facilities
The Internet has become an integral part of human life. Asia recorded as the
region with the most Internet users in the world, which is about 825.1 million users in
2010 and increased to 1,076,681,059 in 2012 (44,8% of internet users in the world).
One of internet usage is for online ticket activity.
Airline company in Indonesia is one of the first to implement the online
ticketing system, so the data traffic for some airline websites in Indonesia continues to
increase. This study aims to analyze the impact of motivation, opportunity, ability,
ticket purchases of air transportation online, e-service quality, and value to online
customer loyalty .
170 respondents were collected through surveys in Surabaya and Jakarta in
2012. Structural Equation Modelling use as Data Analysis Method. The result show
that only motivation that affect online transaction, while opportunity and ability did
not impact. Web design, Responsiveness and Trust influnce the perceived value of
using online ticket facilities.
In practice the results of this study indicate that companies should encourage
and motivate users of the website in order to conduct transactions online. Customer
education also need to be considered by the company. Customers do not access the
website could be due to not understanding how to conduct transactions onlin
STUDI EKSPLANATORI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI VASELINE MEN FACE WASH DI SURABAYA
Abstrak - Penelitian ini bertujuan untuk mengetahui pengaruh dari Consumer Values pada Attitude Toward Behavior serta pengaruh Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experience sehingga mempengaruhi Purchase Intention Vaseline MEN Face Wash di Surabaya. Penelitian ini merupakan replikasi penelitian oleh Kim, H.Y., Chung, Jae-Eun (2011) dengan judul “Consumer purchase intention for organic personal care products”, sekaligus modifikasi dari penelitian oleh Ting Chi,. Peter K. (2011) dengan judul “Understanding consumer perceived value of casual sportswear: An empirical study”. Pada penelitian ini terdapat 10 variabel dengan 31 indikator. Jumlah sampel yang diambil sebesar 205 responden dengan kriteria spesifik yaitu berjenis kelamin pria, berusia 18-40 tahun, pernah menggunakan produk Vaseline MEN face wash, melakukan pembelian produk Vaseline MEN face wash dengan dana pribadi, pernah menggunakan produk perawatan pribadi selama 3 bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modeling dengan software Lisrel 8.80. Hasil yang didapat dalam penelitian ini serupa dengan penelitian Kim et al., (2011). Temuan dari penelitian menunjukkan bahwa 4 elemen consumer values yaitu price, social, emotional, quality berpengaruh positif terhadap Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experiences berpengaruh positif terhadap Purchase Intention produk Vaseline MEN Face Wash di Surabaya.
Kata Kunci: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Model
ABSTRACT - This study was aimed at identifying the influence of Consumer Values to Attitude Toward Behavior and Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experience . The study was a replication of the previous one conducted by Kim, H.Y., Chung, Jae-Eun (2011) entitled “Consumer purchase intention for organic personal care products” also modification of the previous one conducted by Ting Chi,. Peter K. (2011) entitled “Understanding consumer perceived value of casual sportswear: An empirical study”. There were 10 variables with 31 indicators. The samples were taken from 205 respondents who had specific criteria, i.e., Men, 10-40 years old, and having used Vaseline MEN face wash, bougth with his own money, used personal care products the last three months. The data was analyzed using Structural Equation Modeling by means of Lisrel 8.80. The results of this study similar from those of Kim et al., (2011). This study found out that there was 4 elements of Consumer Value, i.e., price, social, emotional, quality significant influence among Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experiences significant influence among Purchase Intention of Vaseline MEN face wash in Surabaya.
Key words: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Mode
Sustainable Business Innovation to Win the Competition :A Case Study of Innovation by Wayan in Bullfrog Farming in Bali
Innovation is the essence of business survival. Without innovation, there is no business that can survive to compete for the future. Innovation is not only for the large
business or in the hightech sectors, but also for the small
business such as bullfrog farming in agribusiness sector.
Mr. Wayan as a frog farmer is a good example of a very
tough and perseverance frog farmer who always take the
obstacle as a challenge to make better innovation. This what made his different than the others farmer. As the
result, Mr Wayan now has exist as frog farmer for more
than a half of his age and become the biggest frog farmer
in Bali Indonesia. Many innovations have been done,
including batteray pond, frog food, how to handle frog
disseseas, methods of making frog grow optimally, until
build network to sell the frog. All of his innovation idea
came from love and patience in the frog business. He give
many ideas for developing good bullfrog farm
Pengaruh Pertukaran Informasi (Information Exchange) dalam Pembentukan Nilai dan Loyalitas Pengguna Akun Email
Dengan semakin berkembangnya teknologi, maka saat ini manusia menggunakan email sebagai salah satu sarana untuk bertukar informasi. Indonesia sebagai salah satu Negara dengan penduduk yang besar, juga memiliki pengguna internet yang besar, dimana situs yang cukup sering di akses adalah situs penyedia layanan email. Pertukaran telah menjadi pokok bahasan di dalam ranah pemasaran, dan telah diperluas menjadi pertukaran yang bersifat intangible, termasuk pertukaran informasi. Pertukaran ini akan mendorong pembentukan loyalitas pelanggan. Penelitian ini bertujuan melakukan analisis tentang bagaimana pertukaran informasi dapat membentuk loyalitas pengguna akun email baik secara langsung maupun melalui nilai pelanggan. Penelitian dilakukan di Jawa yang merupakan pulau dengan populasi terbanyak di Indonesia. Hasil penelitian menunjukan bahwa pertukaran informasi akan berpengaruh signifikan dalam pembentukan nilai dan loyalitas pelanggan. Selain itu pertukaran informasi memiliki efeklangsung yang lebih besar terhadap loyalitas pelanggan
The Role Of Customer Satisfaction and Company Reputation In Building Company Net Promoter Score
Today's business increasingly growing and complex. Many number of new players entering the market uncertain economic conditions as well as the dynamic needs of consumer who make the competition moving faster. At this situation the need of one concept that..
FENOMENA LINUX, SUATU TEROBOSAN NETWORK ORGANIZATION DALAM ERA PEMASARAN RELASIONAL
Linux is an operating system that it's presence offer many "new concepts" to the market. It's an open source software developed under GNU project using General Public License (GPL),that gives every one freedom to run, copy,distribute, study, change, and improve the software The GNU Project was launched in 1984 to develop a complete Unix-like operating system which is free software: the GNU system. GNU is a recursive acronym for "GNUS Not Unix"; it is pronounced
"guh-NEW". In Other way we can say that Linux developed, manufactured, and distributed by it's own costumers, They joined together in the Linux communities and create a network among I them. It has a unique lateral pattern of relationship. The Author named all of this as the "Linux
Phenomenon". This articles will begin by explaining thories about network, and then discuss the Linux phenomenon. Later the author will explore the Linux's "breakthrough" in networking, and the implication of"how to do business"
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