MEMBANGUN KOMUNITAS MEREK MELALUI PEMBELAJARAN BUDAYA SEBAGAI UPAYA MENYATUKAN KERAGAMAN KONSUMEN

Consumer is an important aspect in a company. So, a company will effort to make a loyal consumer to their product. To make a loyal consumer is not easy because consumers come from a different culture. Cultural learning is a very important to understanding the variety of consumer. The variety can be united in a community, that is brand community. Brand community could be a competitive advantage because consumer not just consume the product with a specific brand, but they will get much experiences from many activities in the community

THE ROLE OF EXCHANGE IN CUSTOMER LOYALTY OF SOCIAL NETWORK SITES

Exchange has been known as the subject matter of Marketing. In this decade, Internet has enabled people to connect and exchange information to others, regardless of time and space. This condition leads to a new phenomenon, known as social networking through social network sites. In social network sites members find new kinds of exchange, which is information exchange. Memberships in many social network sites are free, which means that everyone is free to join or leave it. In that case social network providers must ensure that members keep using their site. The aim of this study is to test and analyze the direct and indirect effect of exchange to loyalty. The Unit of analysis in this study were members of social networking sites Friendster and Facebook. There are 256 respondents participate in this research. The result shows if community members keep exchange activity, they will loyal to the community. Direct effect has greater impact on loyalty than indirect effect. This means that social network company must encourage their member to exchange information actively

STORE LOYALTY ON ONLINE STORE CUSTOMERS IN INDONESIA

Nowadays, online retailing in Indonesia had flourished and estimated to be one of the most prominent foundation to boost Indonesia’s economic growth. Aiming to anticipate the trend, this research is written in order to gain a deeper understanding about the loyalty behavior among online store customers in Indonesia by investigating the influence of store image and perceived value towards online store loyalty. Data in this research were collected from online questioner sent troughout online forum and social media. Structural Equation Modelling method is used here along with software Lisrel 8.80. Past studies found that online store image, perceived utilitarian value and perceived hedonic value positively influences one of several dimensions of loyalty, repurchase intention. This research proves that online store image directly influences perceived utilitarian value, perceived hedonic value and online store loyalty while neither perceived utilitarian value nor perceived hedonic value directly influences online store loyalty. This research also found that ease of use and trustworthiness as the most reliable and influential dimensions in online store image

STUDI EKSPLANATORI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI VASELINE MEN FACE WASH DI SURABAYA

Abstrak - Penelitian ini bertujuan untuk mengetahui pengaruh dari Consumer Values pada Attitude Toward Behavior serta pengaruh Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experience sehingga mempengaruhi Purchase Intention Vaseline MEN Face Wash di Surabaya. Penelitian ini merupakan replikasi penelitian oleh Kim, H.Y., Chung, Jae-Eun (2011) dengan judul “Consumer purchase intention for organic personal care products”, sekaligus modifikasi dari penelitian oleh Ting Chi,. Peter K. (2011) dengan judul “Understanding consumer perceived value of casual sportswear: An empirical study”. Pada penelitian ini terdapat 10 variabel dengan 31 indikator. Jumlah sampel yang diambil sebesar 205 responden dengan kriteria spesifik yaitu berjenis kelamin pria, berusia 18-40 tahun, pernah menggunakan produk Vaseline MEN face wash, melakukan pembelian produk Vaseline MEN face wash dengan dana pribadi, pernah menggunakan produk perawatan pribadi selama 3 bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modeling dengan software Lisrel 8.80. Hasil yang didapat dalam penelitian ini serupa dengan penelitian Kim et al., (2011). Temuan dari penelitian menunjukkan bahwa 4 elemen consumer values yaitu price, social, emotional, quality berpengaruh positif terhadap Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experiences berpengaruh positif terhadap Purchase Intention produk Vaseline MEN Face Wash di Surabaya. Kata Kunci: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Model ABSTRACT - This study was aimed at identifying the influence of Consumer Values to Attitude Toward Behavior and Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experience . The study was a replication of the previous one conducted by Kim, H.Y., Chung, Jae-Eun (2011) entitled “Consumer purchase intention for organic personal care products” also modification of the previous one conducted by Ting Chi,. Peter K. (2011) entitled “Understanding consumer perceived value of casual sportswear: An empirical study”. There were 10 variables with 31 indicators. The samples were taken from 205 respondents who had specific criteria, i.e., Men, 10-40 years old, and having used Vaseline MEN face wash, bougth with his own money, used personal care products the last three months. The data was analyzed using Structural Equation Modeling by means of Lisrel 8.80. The results of this study similar from those of Kim et al., (2011). This study found out that there was 4 elements of Consumer Value, i.e., price, social, emotional, quality significant influence among Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experiences significant influence among Purchase Intention of Vaseline MEN face wash in Surabaya. Key words: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Mode

Impact of Motivation, Opportunity, and Ability to Customer Loyalty in Using Airline Online Ticket Facilities

The Internet has become an integral part of human life. Asia recorded as the region with the most Internet users in the world, which is about 825.1 million users in 2010 and increased to 1,076,681,059 in 2012 (44,8% of internet users in the world). One of internet usage is for online ticket activity. Airline company in Indonesia is one of the first to implement the online ticketing system, so the data traffic for some airline websites in Indonesia continues to increase. This study aims to analyze the impact of motivation, opportunity, ability, ticket purchases of air transportation online, e-service quality, and value to online customer loyalty . 170 respondents were collected through surveys in Surabaya and Jakarta in 2012. Structural Equation Modelling use as Data Analysis Method. The result show that only motivation that affect online transaction, while opportunity and ability did not impact. Web design, Responsiveness and Trust influnce the perceived value of using online ticket facilities. In practice the results of this study indicate that companies should encourage and motivate users of the website in order to conduct transactions online. Customer education also need to be considered by the company. Customers do not access the website could be due to not understanding how to conduct transactions onlin

STUDI EKSPLANATORI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT BELI VASELINE MEN FACE WASH DI SURABAYA

Abstrak - Penelitian ini bertujuan untuk mengetahui pengaruh dari Consumer Values pada Attitude Toward Behavior serta pengaruh Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experience sehingga mempengaruhi Purchase Intention Vaseline MEN Face Wash di Surabaya. Penelitian ini merupakan replikasi penelitian oleh Kim, H.Y., Chung, Jae-Eun (2011) dengan judul “Consumer purchase intention for organic personal care products”, sekaligus modifikasi dari penelitian oleh Ting Chi,. Peter K. (2011) dengan judul “Understanding consumer perceived value of casual sportswear: An empirical study”. Pada penelitian ini terdapat 10 variabel dengan 31 indikator. Jumlah sampel yang diambil sebesar 205 responden dengan kriteria spesifik yaitu berjenis kelamin pria, berusia 18-40 tahun, pernah menggunakan produk Vaseline MEN face wash, melakukan pembelian produk Vaseline MEN face wash dengan dana pribadi, pernah menggunakan produk perawatan pribadi selama 3 bulan terakhir. Metode pengolahan data menggunakan Structural Equation Modeling dengan software Lisrel 8.80. Hasil yang didapat dalam penelitian ini serupa dengan penelitian Kim et al., (2011). Temuan dari penelitian menunjukkan bahwa 4 elemen consumer values yaitu price, social, emotional, quality berpengaruh positif terhadap Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, dan Past Experiences berpengaruh positif terhadap Purchase Intention produk Vaseline MEN Face Wash di Surabaya. Kata Kunci: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Model ABSTRACT - This study was aimed at identifying the influence of Consumer Values to Attitude Toward Behavior and Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experience . The study was a replication of the previous one conducted by Kim, H.Y., Chung, Jae-Eun (2011) entitled “Consumer purchase intention for organic personal care products” also modification of the previous one conducted by Ting Chi,. Peter K. (2011) entitled “Understanding consumer perceived value of casual sportswear: An empirical study”. There were 10 variables with 31 indicators. The samples were taken from 205 respondents who had specific criteria, i.e., Men, 10-40 years old, and having used Vaseline MEN face wash, bougth with his own money, used personal care products the last three months. The data was analyzed using Structural Equation Modeling by means of Lisrel 8.80. The results of this study similar from those of Kim et al., (2011). This study found out that there was 4 elements of Consumer Value, i.e., price, social, emotional, quality significant influence among Attitude Toward Behavior. Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, and Past Experiences significant influence among Purchase Intention of Vaseline MEN face wash in Surabaya. Key words: Attitude Toward Behavior, Perceived Behavioral Control, Subjective Norms, Past Experiences, Purchase Intention, Structural Equation Mode

Sustainable Business Innovation to Win the Competition :A Case Study of Innovation by Wayan in Bullfrog Farming in Bali

Innovation  is  the  essence  of  business  survival.  Without innovation,  there  is  no  business  that  can  survive  to compete for the future. Innovation is not only for the large  business or in  the hightech sectors, but also for the small  business such as bullfrog farming in agribusiness sector.   Mr. Wayan as a frog farmer is a good example of a very  tough and perseverance frog farmer who always take the  obstacle  as  a  challenge  to  make  better  innovation.  This what made his different than the others farmer. As the  result, Mr Wayan now has exist as frog farmer for more  than a half of his age and become  the biggest frog farmer  in  Bali  Indonesia.  Many  innovations  have  been  done,  including  batteray pond, frog food, how to handle  frog  disseseas, methods of  making frog grow optimally, until  build network to sell the frog. All of his  innovation idea  came from  love and patience in the frog business. He give  many ideas for developing good bullfrog farm

Pengaruh Pertukaran Informasi (Information Exchange) dalam Pembentukan Nilai dan Loyalitas Pengguna Akun Email

Dengan semakin berkembangnya teknologi, maka saat ini manusia menggunakan email sebagai salah satu sarana untuk bertukar informasi. Indonesia sebagai salah satu Negara dengan penduduk yang besar, juga memiliki pengguna internet yang besar, dimana situs yang cukup sering di akses adalah situs penyedia layanan email. Pertukaran telah menjadi pokok bahasan di dalam ranah pemasaran, dan telah diperluas menjadi pertukaran yang bersifat intangible, termasuk pertukaran informasi. Pertukaran ini akan mendorong pembentukan loyalitas pelanggan. Penelitian ini bertujuan melakukan analisis tentang bagaimana pertukaran informasi dapat membentuk loyalitas pengguna akun email baik secara langsung maupun melalui nilai pelanggan. Penelitian dilakukan di Jawa yang merupakan pulau dengan populasi terbanyak di Indonesia. Hasil penelitian menunjukan bahwa pertukaran informasi akan berpengaruh signifikan dalam pembentukan nilai dan loyalitas pelanggan. Selain itu pertukaran informasi memiliki efeklangsung yang lebih besar terhadap loyalitas pelanggan

The Role Of Customer Satisfaction and Company Reputation In Building Company Net Promoter Score

Today's business increasingly growing and complex. Many number of new players entering the market uncertain economic conditions as well as the dynamic needs of consumer who make the competition moving faster. At this situation the need of one concept that..

PENGARUH QUALITY OF PHYSICAL ENVIRONMENT, FOOD QUALITY DAN SERVICE QUALITY TERHADAP RESTAURANT IMAGE, CUSTOMER PERCEIVED VALUE, CUSTOMER SATISFACTION DAN BEHAVIORAL INTENTIONS PADA HACHI-HACHI BISTRO DI SURABAYA

Penelitian ini bertujuan untuk melakukan analisis pengaruh kualitas layanan dalam industri restoran (quality of physical environment, food quality dan service quality) terhadap restaurant image, customer perceived value, customer satisfaction dan behavioral intentions pada Hachi-Hachi Bistro di Surabaya. Penelitian ini merupakan penelitian causal study dengan menggunakan pendekatan causal explanation. Penelitian yang dilakukan menggunakan metode kuantitatif dengan membagikan kuesioner secara langsung kepada pelanggan Hachi-Hachi Bistro di Surabaya dengan kriteria minimal 2 kali kunjungan dan makan di restoran tersebut pada bulan Oktober 2015-Maret 2016. Sampel responden yang digunakan dalam penelitian ini sebanyak 200 responden. Metode pengolahan data menggunakan software SPSS untuk melakukan pre test dan Lisrel untuk melakukan uji normalitas, uji confirmatory factor analysis (CFA), model struktural dan respesifikasi model struktural untuk mendapatkan kriteria nilai goodness of fit yang baik. Berdasarkan hasil temuan dalam penelitian ini, ada perbedaan dari penelitian sebelumnya oleh Ryu et al, 2012. Penelitian sebelumnya mengambil obyek penelitian, karakteristik responden, jumlah responden dan waktu penelitian yang berbeda. Dalam penelitian ini, diketahui bahwa quality of physical environment berpengaruh terhadap restaurant image, food quality berpengaruh terhadap restaurant image, service quality berpengaruh terhadap restaurant image, quality of physical environment tidak berpengaruh terhadap customer perceived value, food quality berpengaruh terhadap customer perceived value, service quality berpengaruh terhadap customer perceived value, restaurant image berpengaruh terhadap customer perceived value, restaurant image berpengaruh terhadap customer satisfaction, customer perceived value berpengaruh terhadap customer satisfaction dan customer satisfaction berpengaruh terhadap behavioral intentions sehingga 1 hipotesis penelitian tidak diterima atau tidak berpengaruh (diterima sebagian) pada  physical environment quality terhadap customer perceived value.&nbsp