The Internet has become an integral part of human life. Asia recorded as the
region with the most Internet users in the world, which is about 825.1 million users in
2010 and increased to 1,076,681,059 in 2012 (44,8% of internet users in the world).
One of internet usage is for online ticket activity.
Airline company in Indonesia is one of the first to implement the online
ticketing system, so the data traffic for some airline websites in Indonesia continues to
increase. This study aims to analyze the impact of motivation, opportunity, ability,
ticket purchases of air transportation online, e-service quality, and value to online
customer loyalty .
170 respondents were collected through surveys in Surabaya and Jakarta in
2012. Structural Equation Modelling use as Data Analysis Method. The result show
that only motivation that affect online transaction, while opportunity and ability did
not impact. Web design, Responsiveness and Trust influnce the perceived value of
using online ticket facilities.
In practice the results of this study indicate that companies should encourage
and motivate users of the website in order to conduct transactions online. Customer
education also need to be considered by the company. Customers do not access the
website could be due to not understanding how to conduct transactions onlin
