7 research outputs found
Characteristics of personal marketing in the job of nurses in a university hospital: client's perceptions
Objective: to identify how the Personal Marketing’s (PM) characteristics in the nurse’s work are realized by the patients.
Method: it is a qualitative, descriptive and exploratory research with customers of university hospital in south of Brazil. Data
collection was conducted during the months from January to May 2010 through semi-structured interviews and analysis with
support in Content Analysis. The subjects were 15 patients admitted to the unit who agreed to participate and allowed their
interviews were recorded and disseminated and sign the Free and informed consent. The subjects who identified the nurse
received nicknames that correspond to names of nurses who were part of nursing's history as Florence Nightingale, Ana Neri,
Wanda Horta, Hilda Krisch, Zaira Cintra Vidal. The subjects who did not identify the nurse were named as E1, E2, E3 ... E10. This
study was submitted to the Ethics Committee in Research in Health at the University of Rio Grande and agreed with the opinion
no 33/2010. Results: that nurse's verbal communication was ineffective; customers observed the appearance of these
professionals and their non-verbal communication; nurse's interpersonal relationships were fragmented; management exercised
by them was invisible; care/assistance, when provided by the nurse, was a source of professional identification. Conclusion:
there is necessity of adherence strategies of MP in nurse's work conduction to generate a positive image of the profession with
the clientele hospital. no need for membership of the MP strategies in driving the work of nurses to create a positive image of the
profession with the hospital customer.Objetivo: identificar como características do Marketing Pessoal (MP) no trabalho de enfermeiros são percebidas por clientes de
um hospital universitário. Método: estudo de abordagem qualitativa, descritiva e exploratória com clientes de uma unidade de
internação de um hospital universitário do Sul do Brasil. A coleta de dados foi realizada durante os meses janeiro a maio de 2010,
por meio de entrevistas semiestruturadas e a análise com respaldo na Análise de Conteúdo. Os sujeitos foram 15 pacientes
internados na unidade, que concordaram em participar da pesquisa e permitiram que suas entrevistas fossem gravadas e
divulgadas, além de assinarem o Consentimento Livre e Esclarecido. Os sujeitos que identificaram o profissional enfermeiro
receberam pseudônimos que correspondem a nomes de enfermeiros que fizeram parte da história da enfermagem como Florence
Nightingale, Ana Neri, Wanda Horta, Hilda Krisch, Zaira Cintra Vidal. Os sujeitos que não identificaram o profissional enfermeiro
foram denominados como E1, E2, E3...E10. O presente estudo foi encaminhado ao Comitê de Ética em Pesquisa na Área de Saúde
da Universidade do Rio Grande e aprovado com o parecer no 33/2010. Resultados: os resultados mostraram que a comunicação
verbal dos enfermeiros foi ineficaz; os clientes observaram a aparência desses profissionais, bem como sua comunicação não
verbal; as relações interpessoais dos enfermeiros eram fragmentadas; a gerência exercida por eles era invisível; o
cuidado/assistência, quando prestado pelo enfermeiro, era fonte de identificação profissional. Conclusão: há necessidade de
adesão de estratégias do MP na condução do trabalho dos enfermeiros para gerar uma imagem positiva da profissão junto à
clientela hospitalar.Objetivo: identificar cómo las características de Marketing Personal (MP) en el trabajo de las enfermeras son percibidos por los
clientes de un hospital universitario. Método: es un estudio cualitativo, descriptivo y exploratorio en una unidad de
hospitalización de un hospital universitario en el sur de Brasil. La recolección de datos se llevó a cabo durante los meses de enero
a mayo de 2010 a través de entrevistas semi-estructuradas y análisis con apoyo en el análisis de contenido. Los sujetos fueron 15
pacientes ingresados en la unidad que aceptaron participar y permitieron que sus entrevistas fuesen grabadas y difundidas, y
firmar el formulario de consentimiento. Los sujetos que se identificaban con la enfermera recibierón apodos que corresponden a
los nombres de las enfermeras formadoras de la historia de la enfermería, como Florence Nightingale, Ana Neri, Horta Wanda,
Krisch Hilda, Zaira Cintra Vidal. Los sujetos que no identificarón la enfermera fueron nombrados como E1, E2, E3... E10. Este
estudio fue presentado al Comité de Ética en Investigación en Salud de la Universidad de Río Grande y de acuerdo con el
dictamen n o 33/2010. Resultados: los resultados mostraron que la comunicación verbal del enfermero fue ineficaz; los clientes
observan la apariencia de estos profesionales y su comunicación no verbal; las relaciones interpersonales de las enfermeras
estaban fragmentadas; la gestión ejercida por ellos era invisible; la atención/asistencia, cuando son proporcionados por la
enfermera, era una fuente de identificación profesional. Conclusión: hay necesidad de adhecion de estrategias del MP en la
conducción del trabajo de las enfermeras para generar una imagen positiva de la profesión con la clientela hospitalaria
NEOTROPICAL ALIEN MAMMALS: a data set of occurrence and abundance of alien mammals in the Neotropics
Biological invasion is one of the main threats to native biodiversity. For a species to become invasive, it must be voluntarily or involuntarily introduced by humans into a nonnative habitat. Mammals were among first taxa to be introduced worldwide for game, meat, and labor, yet the number of species introduced in the Neotropics remains unknown. In this data set, we make available occurrence and abundance data on mammal species that (1) transposed a geographical barrier and (2) were voluntarily or involuntarily introduced by humans into the Neotropics. Our data set is composed of 73,738 historical and current georeferenced records on alien mammal species of which around 96% correspond to occurrence data on 77 species belonging to eight orders and 26 families. Data cover 26 continental countries in the Neotropics, ranging from Mexico and its frontier regions (southern Florida and coastal-central Florida in the southeast United States) to Argentina, Paraguay, Chile, and Uruguay, and the 13 countries of Caribbean islands. Our data set also includes neotropical species (e.g., Callithrix sp., Myocastor coypus, Nasua nasua) considered alien in particular areas of Neotropics. The most numerous species in terms of records are from Bos sp. (n = 37,782), Sus scrofa (n = 6,730), and Canis familiaris (n = 10,084); 17 species were represented by only one record (e.g., Syncerus caffer, Cervus timorensis, Cervus unicolor, Canis latrans). Primates have the highest number of species in the data set (n = 20 species), partly because of uncertainties regarding taxonomic identification of the genera Callithrix, which includes the species Callithrix aurita, Callithrix flaviceps, Callithrix geoffroyi, Callithrix jacchus, Callithrix kuhlii, Callithrix penicillata, and their hybrids. This unique data set will be a valuable source of information on invasion risk assessments, biodiversity redistribution and conservation-related research. There are no copyright restrictions. Please cite this data paper when using the data in publications. We also request that researchers and teachers inform us on how they are using the data
NEOTROPICAL XENARTHRANS: a data set of occurrence of xenarthran species in the Neotropics
Xenarthrans—anteaters, sloths, and armadillos—have essential functions for ecosystem maintenance, such as insect control and nutrient cycling, playing key roles as ecosystem engineers. Because of habitat loss and fragmentation, hunting pressure, and conflicts with domestic dogs, these species have been threatened locally, regionally, or even across their full distribution ranges. The Neotropics harbor 21 species of armadillos, 10 anteaters, and 6 sloths. Our data set includes the families Chlamyphoridae (13), Dasypodidae (7), Myrmecophagidae (3), Bradypodidae (4), and Megalonychidae (2). We have no occurrence data on Dasypus pilosus (Dasypodidae). Regarding Cyclopedidae, until recently, only one species was recognized, but new genetic studies have revealed that the group is represented by seven species. In this data paper, we compiled a total of 42,528 records of 31 species, represented by occurrence and quantitative data, totaling 24,847 unique georeferenced records. The geographic range is from the southern United States, Mexico, and Caribbean countries at the northern portion of the Neotropics, to the austral distribution in Argentina, Paraguay, Chile, and Uruguay. Regarding anteaters, Myrmecophaga tridactyla has the most records (n = 5,941), and Cyclopes sp. have the fewest (n = 240). The armadillo species with the most data is Dasypus novemcinctus (n = 11,588), and the fewest data are recorded for Calyptophractus retusus (n = 33). With regard to sloth species, Bradypus variegatus has the most records (n = 962), and Bradypus pygmaeus has the fewest (n = 12). Our main objective with Neotropical Xenarthrans is to make occurrence and quantitative data available to facilitate more ecological research, particularly if we integrate the xenarthran data with other data sets of Neotropical Series that will become available very soon (i.e., Neotropical Carnivores, Neotropical Invasive Mammals, and Neotropical Hunters and Dogs). Therefore, studies on trophic cascades, hunting pressure, habitat loss, fragmentation effects, species invasion, and climate change effects will be possible with the Neotropical Xenarthrans data set. Please cite this data paper when using its data in publications. We also request that researchers and teachers inform us of how they are using these data
NEOTROPICAL CARNIVORES: a data set on carnivore distribution in the Neotropics
Mammalian carnivores are considered a key group in maintaining ecological health and can indicate potential ecological integrity in landscapes where they occur. Carnivores also hold high conservation value and their habitat requirements can guide management and conservation plans. The order Carnivora has 84 species from 8 families in the Neotropical region: Canidae; Felidae; Mephitidae; Mustelidae; Otariidae; Phocidae; Procyonidae; and Ursidae. Herein, we include published and unpublished data on native terrestrial Neotropical carnivores (Canidae; Felidae; Mephitidae; Mustelidae; Procyonidae; and Ursidae). NEOTROPICAL CARNIVORES is a publicly available data set that includes 99,605 data entries from 35,511 unique georeferenced coordinates. Detection/non-detection and quantitative data were obtained from 1818 to 2018 by researchers, governmental agencies, non-governmental organizations, and private consultants. Data were collected using several methods including camera trapping, museum collections, roadkill, line transect, and opportunistic records. Literature (peer-reviewed and grey literature) from Portuguese, Spanish and English were incorporated in this compilation. Most of the data set consists of detection data entries (n = 79,343; 79.7%) but also includes non-detection data (n = 20,262; 20.3%). Of those, 43.3% also include count data (n = 43,151). The information available in NEOTROPICAL CARNIVORES will contribute to macroecological, ecological, and conservation questions in multiple spatio-temporal perspectives. As carnivores play key roles in trophic interactions, a better understanding of their distribution and habitat requirements are essential to establish conservation management plans and safeguard the future ecological health of Neotropical ecosystems. Our data paper, combined with other large-scale data sets, has great potential to clarify species distribution and related ecological processes within the Neotropics. There are no copyright restrictions and no restriction for using data from this data paper, as long as the data paper is cited as the source of the information used. We also request that users inform us of how they intend to use the data
Brazilian Flora 2020: Leveraging the power of a collaborative scientific network
International audienceThe shortage of reliable primary taxonomic data limits the description of biological taxa and the understanding of biodiversity patterns and processes, complicating biogeographical, ecological, and evolutionary studies. This deficit creates a significant taxonomic impediment to biodiversity research and conservation planning. The taxonomic impediment and the biodiversity crisis are widely recognized, highlighting the urgent need for reliable taxonomic data. Over the past decade, numerous countries worldwide have devoted considerable effort to Target 1 of the Global Strategy for Plant Conservation (GSPC), which called for the preparation of a working list of all known plant species by 2010 and an online world Flora by 2020. Brazil is a megadiverse country, home to more of the world's known plant species than any other country. Despite that, Flora Brasiliensis, concluded in 1906, was the last comprehensive treatment of the Brazilian flora. The lack of accurate estimates of the number of species of algae, fungi, and plants occurring in Brazil contributes to the prevailing taxonomic impediment and delays progress towards the GSPC targets. Over the past 12 years, a legion of taxonomists motivated to meet Target 1 of the GSPC, worked together to gather and integrate knowledge on the algal, plant, and fungal diversity of Brazil. Overall, a team of about 980 taxonomists joined efforts in a highly collaborative project that used cybertaxonomy to prepare an updated Flora of Brazil, showing the power of scientific collaboration to reach ambitious goals. This paper presents an overview of the Brazilian Flora 2020 and provides taxonomic and spatial updates on the algae, fungi, and plants found in one of the world's most biodiverse countries. We further identify collection gaps and summarize future goals that extend beyond 2020. Our results show that Brazil is home to 46,975 native species of algae, fungi, and plants, of which 19,669 are endemic to the country. The data compiled to date suggests that the Atlantic Rainforest might be the most diverse Brazilian domain for all plant groups except gymnosperms, which are most diverse in the Amazon. However, scientific knowledge of Brazilian diversity is still unequally distributed, with the Atlantic Rainforest and the Cerrado being the most intensively sampled and studied biomes in the country. In times of “scientific reductionism”, with botanical and mycological sciences suffering pervasive depreciation in recent decades, the first online Flora of Brazil 2020 significantly enhanced the quality and quantity of taxonomic data available for algae, fungi, and plants from Brazil. This project also made all the information freely available online, providing a firm foundation for future research and for the management, conservation, and sustainable use of the Brazilian funga and flora