Collaboration and conflict between agencies and clients

Public relations agencies are an important part of the public relations industry, but their relations with client organizations are rarely studied. There is more literature and studies in agency-client relations in advertising than in public relations. This paper reviews literature and reports results of an empirical study into perceptions of public relations agencies and their clients on the reasons for their cooperation and sources of conflict between them. Results show that agencies misperceive reasons for which they are hired and the sources of conflict in the relationship. The paper offers several suggestions about how to tackle the problem: notwithstanding rebranding into consultancies and firms, public relations agencies-client relations should be studied as a particular example of a broader family of agency-client relations. Also agencies should study and strategically manage relations with their clients, while being realistic about client organization’s needs – sometimes they just need additional arms and legs

Strategic communication across borders: Country and age effects in the practice of communication professionals in Europe

In this research we investigated whether the perception of the importance of certain types of media, strategic issues, and excellence in the professional field of strategic communication in Europe differs across countries and across generations. Data were used from the 2007 (N = 1087) and 2016 (N = 2710) edition of the European Communication Monitor (ECM), an annual survey among strategic communication professionals in Europe. For the first time a basic two-level multilevel regression model was used to assess country effects and individual predictors (age, gender, education, position, and experience in the field) of media use (of mass media, owned media, social media, and interpersonal communication) and perceptions of the level of excellence of communication of the organisation. Country and generational effects on the perception of strategic issues for the field were analysed using chi-square tests. Results show that in 2016 country effects are significant for the perception of the importance of mass media and social media use, interpersonal communication, and strategic issues for the field. In 2007 no such country effects were found. These results suggest that the influence and the context of the country of residence of the strategic communication professional has increased between 2007 and 2016

How Communication and Control Processes Improve Quality

In order to achieve excellence, an organization should use two key instruments—quality and an effi cient and effective communication process amongst all employees—so it can attain quality management. This chapter aims to examine whether organizational communication and quality are interrelated, in order to answer the following question: Is it necessary to improve communication within an organization so that quality management can be effi ciently and effectively pursued? For this purpose, data were collected through the administration of a questionnaire to the staff of a Portuguese public organization. The fi ndings showed that, in this organization, communication among employees of various sectors is satisfactory and that there is mutual help between them in order to improve the organizational performance

European Communication Monitor 2018. Strategic communication and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 Countries

Besides key trends like fake news, the ECM 2018 survey explores communications’ contributions to organisational success as well as the work environment for communication professionals in Europe. Work engagement and stress, job satisfaction and its drivers as well as the status of leadership in communication units are explored. Moreover, the longitudinal development of strategic issues in the field, and characteristics of excellence are in the focus of the 12th edition. The European Communication Monitor 2018 is based on almost 3,100 communication professionals in 48 countries. Detailed analyses are available for 22 countries and different types of organisations (companies, non-profits, governmental, agencies)

Partial rotational lattice order disorder in stefin B crystals

At present, the determination of crystal structures from data that have been acquired from twinned crystals is routine; however, with the increasing number of crystal structures additional crystal lattice disorders are being discovered. Here, a previously undescribed partial rotational order–disorder that has been observed in crystals of stefin B is described. The diffraction images revealed normal diffraction patterns that result from a regular crystal lattice. The data could be processed in space groups I4 and I422, yet one crystal exhibited a notable rejection rate in the higher symmetry space group. An explanation for this behaviour was found once the crystal structures had been solved and refined and the electron-density maps had been inspected. The lattice of stefin B crystals is composed of five tetramer layers: four well ordered layers which are followed by an additional layer of alternatively placed tetramers. The presence of alternative positions was revealed by the inspection of electron-density score maps. The well ordered layers correspond to the crystal symmetry of space group I422. In addition, the positions of the molecules in the additional layer are related by twofold rotational axes which correspond to space group I422; however, these molecules lie on the twofold axis and can only be related in a statistical manner. When the occupancies of alternate positions and overlapping are equal, the crystal lattice indeed fulfills the criteria of space group I422; when these occupancies are not equal, the lattice only fulfills the criteria of space group I4

Understanding public relations in China: multiple logics and identities

To contribute to critical public relations (PR) and communication research, the authors employ an institutional perspective in examining how actors conceptualize PR and make sense of PR practice in relation to their shared and competing logics. Specifically, they highlight the primacy of logics and identities in the social construction of PR by exploring how a wide range of actors interpret and understand PR in Chinese cultural contexts. In conducting 40 semistructured interviews with PR agency consultants, in-house PR practitioners, media journalists, and industry association officers, the authors have found multiple and competing logics within the field that, in turn, confer reconciled identities on Chinese PR. The Chinese cultural contexts serve as a repertoire for stakeholders to draw institutional logics and legitimize their interpretations of PR practice in China