PENGARUH MARKETING MIX TERHADAP KEPUTUSAN PEMBELIAN SAYUR ORGANIK PADA CV GS. ORGANIK DI KABUPATEN KUPANG

ABSTRAK Penelitian ini telah dilakukan pada CV. GS Organik di Desa Penfui Timur, Kecamatan Kupang Tengah, Kabupaten Kupang pada bulan November – desember 2019 dengan tujuan untuk mengetahui pengaruh markting mix terhadap keputusan pembelian pada CV. GS Organik di Kabupaten Kupang. Penelitian ini menggunakan data primer yang bersumber dari kuisioner  yang disebarkan kepada 75 responden. Data yang diperoleh dianalisis dengan menggunakan regresi linear berganda, uji t, uji F dan koefisien determinasi. Hasil  penelitian menunjukkan bahwa variabel produk dan promosi secara parsial mempunyai pengaruh signifikan terhadap variabel keputusan membeli sayur organic pada CV GS Oraganik, sementaravariabel harga dan tempat secara parsial tidak mempunyai pengaruh signifikan terhadap. Kata Kunci: produk, harga, tempat, promosi, bauran pemasaran dan keputusan membeli.     ABSTRACT This research has been carried out at CV. GS Organik I the village of East Penfui. Kupang Tengah District, Kupang Regency in November to December 2019 with the aim to determine the effect of markting mix on purchasing decisions on the CV. GS Organic in Kupang Regency. This study uses primary data sourced from questionnaires distributed to 75 respondents. The data obtained were analyzed using multiple linear regression, t test, F test and the coefficient of determination      The results showed that the product and promotion variables partially have a significant influence on the buying decision variable because it has a value of t arithmetic > t table so that Ho is rejected and accept Ha. While the price and place variables partially do not have a significant effect.. Keywords:  product, price, place, promotion, marketing mix and purchase decision

On the numerical schemes for Langevin-type equations

In this paper, a numerical approach is proposed based on the variation-of-constants formula for the numerical discretization Langevin-type equations. Linear and non-linear cases are treated separately. The proofs of convergence have been provided for the linear case, and the numerical implementation has been executed for the non-linear case. The order one convergence for the numerical scheme has been shown both theoretically and numerically. The stability of the numerical scheme has been shown numerically and depicted graphically

Aflatoxin M1 survey in dairy households in Kenya

Kenya has the largest dairy herd and highest per capita milk consumption in east Africa. Kenya has also experienced multiple aflatoxicosis outbreaks in recent years, and several surveys have reported high levels of contamination in maize. When lactating cows consume feed which is contaminated with aflatoxins, they excrete a metabolite (aflatoxin M1) in their milk. This metabolite is injurious to human health, but there is no current information on the risk to human health posed by aflatoxins in milk in Kenya. To fill this gap, a risk assessment is being conducted in four agroecological zones in Kenya (semi-arid, temperate, sub-humid and humid). In 2014, we conducted a survey of households in these four zones. We surveyed 286 households in 37 villages and in each household administered a questionnaire and collected feed and milk samples. In all, 280 milk samples were analyzed using competitive ELISA. The limit of detection was 2 parts per trillion (ppt). Overall, 59 per cent of all samples had aflatoxin below the limits of detection, 32 per cent of samples had aflatoxin between 2 ppt and 50 ppt while 9 per cent exceeded the WHO/FAO limit of 50 ppt

Exposure of Kenyan population to aflatoxins in foods with special reference to Nandi and Makueni counties

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Molecular Separation by Using Active and Passive Microfluidic chip Designs: A Comprehensive Review

Separation and identification of molecules and biomolecules such as nucleic acids, proteins, and polysaccharides from complex fluids are known to be important due to unmet needs in various applications. Generally, many different separation techniques, including chromatography, electrophoresis, and magnetophoresis, have been developed to identify the target molecules precisely. However, these techniques are expensive and time consuming. “Lab-on-a-chip” systems with low cost per device, quick analysis capabilities, and minimal sample consumption seem to be ideal candidates for separating particles, cells, blood samples, and molecules. From this perspective, different microfluidic-based techniques have been extensively developed in the past two decades to separate samples with different origins. In this review, “lab-on-a-chip” methods by passive, active, and hybrid approaches for the separation of biomolecules developed in the past decade are comprehensively discussed. Due to the wide variety in the field, it will be impossible to cover every facet of the subject. Therefore, this review paper covers passive and active methods generally used for biomolecule separation. Then, an investigation of the combined sophisticated methods is highlighted. The spotlight also will be shined on the elegance of separation successes in recent years, and the remainder of the article explores how these permit the development of novel techniques

TMPRSS2-ERG -specific transcriptional modulation is associated with prostate cancer biomarkers and TGF-β signaling

<p>Abstract</p> <p>Background</p> <p><it>TMPRSS2-ERG </it>gene fusions occur in about 50% of all prostate cancer cases and represent promising markers for molecular subtyping. Although <it>TMPRSS2-ERG </it>fusion seems to be a critical event in prostate cancer, the precise functional role in cancer development and progression is still unclear.</p> <p>Methods</p> <p>We studied large-scale gene expression profiles in 47 prostate tumor tissue samples and in 48 normal prostate tissue samples taken from the non-suspect area of clinical low-risk tumors using Affymetrix GeneChip Exon 1.0 ST microarrays.</p> <p>Results</p> <p>Comparison of gene expression levels among <it>TMPRSS2-ERG </it>fusion-positive and negative tumors as well as benign samples demonstrated a distinct transcriptional program induced by the gene fusion event. Well-known biomarkers for prostate cancer detection like <it>CRISP3 </it>were found to be associated with the gene fusion status. WNT and TGF-β/BMP signaling pathways were significantly associated with genes upregulated in <it>TMPRSS2-ERG </it>fusion-positive tumors.</p> <p>Conclusions</p> <p>The <it>TMPRSS2-ERG </it>gene fusion results in the modulation of transcriptional patterns and cellular pathways with potential consequences for prostate cancer progression. Well-known biomarkers for prostate cancer detection were found to be associated with the gene fusion. Our results suggest that the fusion status should be considered in retrospective and future studies to assess biomarkers for prostate cancer detection, progression and targeted therapy.</p

Mutations in the C-terminus of the X protein of hepatitis B virus regulate Wnt-5a expression in hepatoma Huh7 cells: cDNA microarray and proteomic analyses

Background: The hepatitis B virus x gene (HBx) is a promiscuous transactivator implicated in the development of hepatocellular carcinoma (HCC). The present study was designed to investigate the molecular events regulated by HBx. Methods: Genomic and proteomic expression profiling was performed in Huh7 HCC cells transfected with HBx mutants with a C-terminal deletion. The gene and protein expression of wingless-type murine-mammary-tumour virus (MMTV) integration site family, member 5A (Wnt-5a) was validated by analyses of reverse transcription–polymerase chain reaction (RT–PCR), real-time RT–PCR, western blot and immunohistochemistry. Results: Differentially expressed genes and proteins were found in the transfected Huh7 HCC cells; most of them were involved in transcriptional regulation, although others including oncogenes or tumor suppressor genes, and molecules involved in cell junctions, signal transduction pathways, metabolism or the immune response were also observed. The expression of the Wnt-5a gene was elevated >10-fold in Huh7 cells transfected with the HBx3′-30 amino acid deletion mutant. However, the expression was downregulated by the transfection with the HBx3′-40 amino acid deletion mutant. The changes in Wnt-5a expression were also observed in human HCC tissues, compared with corresponding non-cancerous liver tissues. A negative correlation was found between the expression of Wnt-5a and HBx COOH mutations in HCC tissues. Conclusions: HBx mutants may participate in the development and progression of HCC, at least in part through the Wnt-5a pathway

Integrative genomic analyses reveal an androgen-driven somatic alteration landscape in early-onset prostate cancer

Early-onset prostate cancer (EO-PCA) represents the earliest clinical manifestation of prostate cancer. To compare the genomic alteration landscapes of EO-PCA with "classical" (elderly-onset) PCA, we performed deep sequencing-based genomics analyses in 11 tumors diagnosed at young age, and pursued comparative assessments with seven elderly-onset PCA genomes. Remarkable age-related differences in structural rearrangement (SR) formation became evident, suggesting distinct disease pathomechanisms. Whereas EO-PCAs harbored a prevalence of balanced SRs, with a specific abundance of androgen-regulated ETS gene fusions including TMPRSS2:ERG, elderly-onset PCAs displayed primarily non-androgen-associated SRs. Data from a validation cohort of > 10,000 patients showed age-dependent androgen receptor levels and a prevalence of SRs affecting androgen-regulated genes, further substantiating the activity of a characteristic "androgen-type" pathomechanism in EO-PCA

RNAi for Treating Hepatitis B Viral Infection

Chronic hepatitis B virus (HBV) infection is one of the leading causes of liver cirrhosis and hepatocellular carcinoma (HCC). Current treatment strategies of HBV infection including the use of interferon (IFN)-α and nucleotide analogues such as lamivudine and adefovir have met with only partial success. Therefore, it is necessary to develop more effective antiviral therapies that can clear HBV infection with fewer side effects. RNA interference (RNAi), by which a small interfering RNA (siRNA) induces the gene silence at a post-transcriptional level, has the potential of treating HBV infection. The successful use of chemically synthesized siRNA, endogenous expression of small hairpin RNA (shRNA) or microRNA (miRNA) to silence the target gene make this technology towards a potentially rational therapeutics for HBV infection. However, several challenges including poor siRNA stability, inefficient cellular uptake, widespread biodistribution and non-specific effects need to be overcome. In this review, we discuss several strategies for improving the anti-HBV therapeutic efficacy of siRNAs, while avoiding their off-target effects and immunostimulation. There is an in-depth discussion on the (1) mechanisms of RNAi, (2) methods for siRNA/shRNA production, (3) barriers to RNAi-based therapies, and (4) delivery strategies of siRNA for treating HBV infection