751 research outputs found

    A Study on The Effects of Online WOM Communication on Consumer Purchase Decision of Electronic Products

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    口碑信息是影响消费者态度和购买行为的重要信息来源,绝大部分消费者在进行购买决策之前,都会向外界寻求信息支援。已有研究表明,相对于正式或有组织的信息来源(比如广告)而言,消费者在购买决策中往往更多地依赖非正式的或人际传播的信息来源,而今网络的快速发展,更是为口碑信息提供了更大的传播平台。传统口碑的说服效果已经被众多研究广泛证实,但有关网络口碑传播的研究还相对较少,并且较少从传播学的角度,结合网络媒介的特性来研究网络口碑的影响力。本研究根据传播学原理,在前人对传统口碑传播的研究基础上,提出相应的理论研究框架,主要以大学生在购买电子产品前主动上网搜寻产品或服务的相关信息为前提,从口碑传播参与者的特征...Word-of-mouth information is an important source of information that has impact on consumers’ attitude and buying behavior and the vast majority of consumers during the procedure of purchase decision-making will resort to the outside world to search for information support. Compared with the formal or organized source of information such as advertisements, consumer often relies more on informal or...学位:文学硕士院系专业:新闻传播学院广告学系_传播学学号:1052006115025

    Research on the Feasibility of Using Domestic Wastewater Irrigating Green Lands

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    本文提出“采用生活污水浇灌绿地”的新思路,拟采用化学强化一级处理和消毒的方法对生活污水进行预处理后浇灌绿地,其工艺流程如下:生活污水—去除悬浮物—消毒—绿地浇灌本文通过对以下三方面的主要问题的研究,探讨该方法的可行性:(1)采用生活污水浇灌绿地是否引起植物生长不良;(2)生活污水浇灌绿地是否污染绿地土壤;(3)生活污水浇灌绿地是否污染地下水。通过近10个月的模拟绿地浇灌试验,研究结果表明:(1)采用生活污水浇灌绿地不但不对绿地的植物生长产生不良影响,相反还促进了植物的生长发育;(2)生活污水浇灌绿地后,绿地土壤并没有产生重金属的累积,因此认为绿地土壤不会受到污染;(3)绿地土壤对浇灌的污水具有...The thesis put forward a new method of using domestic wastewater to irrigate the green lands. In research we use “Chemically Enhanced Primary Treatment” and “Disinfection” as pre-treatment. The process are following. domestic wastewater — Treatment for removing SS — Disinfection — Green lands irrigation The thesis studied on the feasibility of using domestic wastewater to irrigate the green ...学位:工学硕士院系专业:海洋与环境学院环境科学与工程系_环境工程学号:20033403

    Comparison on the Treatments of Three Methods for Knee Osteoarthritis

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    目的 探讨膝关节骨性关节炎(knee osteoarthritis,KOA)的较佳治疗方案。方法 从双氯芬酸钠治疗组(A组)、正清风痛宁口服治疗组(B组)、正清风痛宁关节腔注射与片剂序贯疗法组(C组)各随机抽取60例病例,比较3组治疗前后疗效、不良反应等指标。结果 3组患者治疗后的Lequesne指数均较治疗前下降(P均〈0.01);A组治疗后的Lequesne指数与B组差异无统计学意义(P〉0.05);C组治疗后的Lequesne指数均低于A组与B组(P均〈0.01)。A、B、C 3组治疗总有效率分别为73.3%、75.0%、93.3%,A组疗效与B组比较差异无统计学意义(P〉0.05),C组疗效优于A组与B组(P均〈0.01)。A、B、C 3组不良反应发生率分别为26.7%、10.0%、11.7%,A组不良反应发生率高于B组与C组(P均〈0.05);B组与C组的不良反应发生率差异无统计学意义(P〉0.05)。结论 正清风痛宁关节腔注射与片剂序贯疗法治疗KOA疗效好,不良反应较少。Objective To investigate the better treatments of knee osteoarthritis.Methods Randomly selected 60 case from each of the following groups:diclofenac sodium treatment group(A),zhengqingfengtongning oral treatment group(B),zhengqingfengtongning articular cavity injection with tablet sequential therapy group(C).Comparative analysis of the curative effect before and after treament,effective rate and the incidence of adverse reactions between each group.Results The lequesne index of all the 3 groups dropped significantly before and after treament(P〈0.01).Compared each group after treatment,A and B had no statistical difference(P〉0.05),C was significantly lower than A and B(P〈0.01).The total effective rate of A,B and C were 73.3%,75.0% and 93.3%,A and B had no statistical difference(P〉0.05),C was better than A and B(P〈0.01).The incidence of adverse reactions of A,B and C were 26.7%,10.0% and 11.7%;A higher than B and C(P〈0.05),but B and C had no significant difference(P〉0.05).Conclusion Zhengqingfengtongning articular cavity injection with tablet sequential therapy have good curative effect and less adverse in treatment of KOA,worthy of clinical recommendations

    論文 勤労者のニーズを考慮した食環境整備の検討 -昼食選択時の価値基準から食事選択傾向を把握する-

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    本研究は、勤労者におけるニーズを考慮した健康的な食環境整備を検討するために、昼食選択における価値基準からニーズを想起し、勤労者の食事選択傾向を把握することを目的とした。質問紙調査の結果に基づきクラスタリングによって昼食選択時の価値基準を分類した結果、「グルメ型」「価格評価型」「健康と美容型」「こだわり無し型」の4つのクラスタを得た。各4つのクラスタの昼食選択行動を比較した結果、昼食選択行動がそれぞれ異なる結果を得た。これは、昼食選択行動に昼食選択の価値基準が関連している可能性を示唆している。以上より本研究は、勤労者の昼食選択における価値基準の分類によるニーズの想起が、昼食選択傾向の把握に繋がる可能性を明らかにした

    電子ジャーナル利用促進報告

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