The analysis on the countermeasure of development of China's bill market

票据市场作为配置资金最有效、反映资金价格最灵敏的短期金融市场之一，是货币市场的重要组成部分，也是现代金融制度得以发展完善的重要条件。发达、完善的票据市场将有利于拓宽我国企业融资渠道，降低金融体系风险，建立健全社会信用制度，完善中央银行货币政策传导机制。我国现代票据市场在80年代开始发育，经历了恢复、逐步规范、快速发展几个阶段。到2004年末，我国已签发的未到期商业汇票余额达1.5万亿元，票据贴现余额达1.02万亿元，在我国企业融资体系中已占据了重要地位。但与发达国家相比，我国票据市场仍然存在交易品种单一、缺乏全国统一的票据市场和专业性的票据专营机构，社会信用环境建设滞后、法制不完善等问题。本文...The bill market is one part of short term money market in vital capital matching, and responding to the most sensitive. It is not only a vital part in the monetary market, but an import condition in the perfect development of the financing system also. The bill market in flourishing and perfectly might improve the financing method for the small and medium enterprise, decrease the financing system...学位：经济学硕士院系专业：经济学院财政金融系_金融学(含保险学)学号：20011204

Studies on the Syntheses , Structures and Properties of Shiff Base and Their Palladium(II), Zinc(II) Complexes

发光金属配合物一直是无机光化学领域的研究热点之一，设计和合成发光颜色可调控的稳定的金属配合物具有重要的理论和现实意义。发光金属配合物在LEDs材料，生物分析荧光探针，气敏、光敏传感，光催化产氢和离子识别中有着很广泛的应用。席夫碱衍生物是一类由醛或酮和胺、肼、脲及其衍生物缩合而成的化合物，是一类含有多个配位点的配体。通过在醛或酮和胺、肼、脲引入不同的发光基团就可以得到不同发光性质的金属配合物。 四配位的钯配合物在有机催化和生物活性方面有独特的应用，本文设计合成了一类缩氨基硫脲席夫碱钯的配合物，并获得了其晶体结构。研究了此类配合物紫外可见吸收光谱和荧光发射光谱以及阴离子加入对其光谱性质的影响，并...Luminescence metal complexes are a fascinating class of molecules that have found applications in many areas of photochemistry, LED materials, bio-analysis, gas-sensitive or photo-sensitive sensor, photocatalytic and ion recognition. Therefore, the design and synthesis of light-emitting color adjustable and stable metal complexes has important theoretical and practical significance. Schiff base de...学位：理学硕士院系专业：化学化工学院化学系_无机化学学号：2052007115100

A Study on Order Delivery Date Optimization in Company D

近年来，随着电脑代工生产的日益普及，电脑制造业竞争日趋激烈，不同品牌的电脑产品在配置、价格、质量、售后服务等方面的差异化逐渐缩小，客户对产品交货时间的敏感度增强，交货时间已然成为客户选择电脑供应商的重要衡量指标。为了争夺客户资源，电脑制造商通过强化自身的供应链管理体系以期缩短交货周期，增大供货时间的弹性。在此背景下，如何做好交货时间的设定和管理，一方面可以反映出电脑制造商的运作管理水准，另一方面对客户满意度的提升、公司未来业务发展乃至整个电脑市场业务格局的打造都关系重大。 本文通过案例研究的方式，以按订单生产的电脑制造商D公司为实例，从探讨D公司订单交货时间设置相关业务的现状入手，揭示交货时...In recent years, OEM model has been very popular in PC manufacturing, accompanying with critical competition environment, the differences among PC brands is smaller and smaller on product design, price, quality and service, while customer is more sensitive on delivery lead time. Delivery date is one of the most important factors for customer to make decision on PC brands. PC companies refer to sho...学位：工商管理硕士院系专业：管理学院_工商管理硕士(MBA)学号：1792009115085

Research on the Inveracious Advertisement Crime

近年来，随着广告业的飞速发展，大量虚假广告乘虚而入，充斥市场，不仅欺骗和误导了消费者，还给正常的社会经济秩序造成了严重冲击。我国现行刑法将虚假广告罪作为独立的罪名规定在破坏社会主义市场经济秩序罪一章中。但是由于种种情况，实践中对这一罪名的认定存在诸多弊病。为此，本文拟对虚假广告罪的犯罪构成、虚假广告罪的认定、以及广告代言人的刑事责任进行深入探讨。 第一章，首先介绍了广告的概念、特征以及广告对于现代经济社会发展的作用，然后分析了虚假广告罪中关于广告的适用范围，最后介绍了国外有关虚假广告罪的立法规定以及虚假广告罪在我国的发展历程。 第二章，首先分析了虚假广告产生的原因，然后总结归纳了现实生活中...In recent years, with the development of advertisement, our market is full of abundant inveracious advertisement. The inveracious advertisement deceives consumers, and disorders the natural market system. In our current criminal law, the inveracious advertisement crime is deemed an absolute crime, it belongs to socialistic market economic breach crime. But because of a great deal of reason, there ...学位：法律硕士院系专业：法学院法律系_法律硕士(JM)学号：2005130058

A Study of Cartoon Character in Brand Communication

近几年越来越多的人们被卡通吸引和包围，借助国际环境和技术的创新，应市场需求，卡通产业在我国开始得到较多的关注和发展探索。同时在商业活动中卡通亦施展出独特的魅力，新旧国外知名卡通品牌以卡通阅听产品、衍生商品和特许经营商品等方式深入到生活中并牢牢抓住大批消费者的心。 另一方面，卡通以其独特的营销传播价值点亮了企业主和广告营销人士的眼睛。在不同行业都有品牌在传播中成功起用卡通角色这一利器，来进行消费者沟通、形成品牌资产和拉动销售力。但在我国大陆地区，这样的尝试和研究都还比较少见。在此背景下，本文对品牌传播中的卡通角色进行了探索性研究。 本文首先从品牌符号的传播与消费开始谈起，对卡通、卡通角色作了...Recent years more and more people have been attracted and surrounded by cartoon. To meet the demand of market, cartoon industry has got more and more attention and exploration. At the same time, cartoon shows its unique charm in the business profession. Some well-known cartoon brands have penetrated into our daily life and grasped the hearts of consumers with various-style products. On the othe...学位：文学硕士院系专业：人文学院新闻传播系_新闻学学号：20013200

金融危机背景下的国际政治经济影响因素分析

随着经济全球一体化的不断发展,世界经济呈现不同程度的增长。但是值得注意的是经济速度猛增的同时,各种危机也离我们越来越近。金融自由化是在经济发展中的重要组成部分,国内各种企业经济发展都依靠其不断发展。就中国目前经济发展情况上来,随着各种有利金融因素的影响,国际地位正在逐渐上升,同时增加了和国外经济参与竞争的能力。然而,国内经济日益增长过程中,各种不利因素直接阻碍国内经济发展的步伐。国内面临着当下金融危机影响,各种政治经济格局受到了众多挑战,周边环境也在不断变化。本文将会对金融危机背景下的国际政治经济影响因素进行一一分析,同时采取相关对策,来应对当下经济发展中的机遇和挑战

The Holocaust Trauma and Recovery: The Second Generation in Second Hand Smoke

本文应用创伤研究理论分析西恩•罗森鲍姆的小说《二手烟》，旨在揭示纳粹大屠杀对幸存者后代的心理和生活的影响，探讨他们在继承家庭文化精神遗产过程中的创伤挣扎和痊愈。创伤研究着重于分析突发的非正常事件对人类生活造成的影响，涉及心理学，社会学，历史学和文学等领域。经历创伤事件的个体可能会在日后生活中遭受创伤后压力症。他们的创伤会通过有意或无意的言语，行为和由此形成的家庭氛围传递给下一代。 当代美国犹太小说家西恩•罗森鲍姆是大屠杀幸存者的后代。他的长篇小说《二手烟》讲述了幸存者后代邓肯和艾萨克的不同的创伤和痊愈之旅。小说的标题既指纳粹集中营焚化场的烟雾，又暗喻幸存者后代们也在遭...This thesis, taking the trauma study theory to analyze Thane Rosenbaum’s novel Second Hand Smoke, aims to uncover the Nazi Holocaust’s impact on the survivors’ offspring and exploring their struggle in inheriting the family legacy. Trauma studies cover such fields as psychology, sociology, history and literature, focusing on the unexpected and non-normative events’ influence on people’s life. Indi...学位：文学硕士院系专业：外文学院英语语言文学系_英语语言文学学号：1202007115265

失能者之成功老化：內在適應與外在資源

[[abstract]]研究目的：本計畫探討失能老人之成功老化意涵為何，了解失能者之內在調適與外在資源如何協助其適應，並希望由此可提出未來介入研究與政策建議，以促進失能者的成功老化。研究方法：以文獻探討為基礎，進行調查研究法設計問卷收集資料。本年度計畫資料預定採用面對面訪問方式。研究樣本預定包含社區樣本與機構樣本各200人，其中社區樣本預定於社區中選取使用社區式長期照護服務(例如日間照護、居家照護等)之老年失能者，而機構樣本預定於長期照護機構或醫院復健部門選取老年失能者進行訪問。變項包括失能者之主觀成功老化意涵與適應過程、客觀成功老化指標、內在適應與自我效能、外在資源(老年科技、輔具、老年教育與社會參與)、其他健康情形與人口社經變項等。問卷先經過預試以便修正問卷。所有訪員均需先經過訪員訓練以進行標準化訪問。在分析方法上，開放式問題將予以譯碼、分類，並與結構式問題結果進行三角測定。結構式問題分析預定以SPSS/PC，Lisrel 或Mplus 等統計軟體進行分析，統計分析包括敘述統計、多類別邏輯式迴歸分析、結構方程分析等統計方法。 預期貢獻：預期本計畫成果包括(1)了解失能者對成功老化的看法為何，以及萃取重要元素，以定義失能者的成功老化；並與過去研究成果比較失能者與一般老人之成功老化意涵之異同。(2)探討失能者在適應過程中之內在過程，外在資源或協助，以及遭遇的困難為何，以發展未來協助的重點。(3)對於失能者內在適應用與外在資源使用障礙之困難提供研究與政策建議。 Purpose: This project is to explore the meaning and content of successful aging for the disabled elderly, and how their internal adaptation and external resources help their coping process to being disability.We hope this research will contribute to effective intervention for successful aging in the research and policies to promote successful aging for the disabled elderly. Methods: We will conduct survey research based on the literature review to design the questionnaire. The survey is proposed to be a face-to-face interview. The samples include community-based and institutionalized samples: 200 persons for each. Community-based samples will be selected from the disabled elderly using community-based long-term care (e.g., day care or home health care), and institutionalized samples will be selected from long-term care institutions or rehabilitation departments of hospitals. The variables include a subjective definition of successful aging and adaptation to disability, objective successful aging indicators, internal adaptation, coping and self efficacy, external resources (gerotechnology, assistive devices, elder education, and social participation), health-related variables and demographic socio-economic variables. The questionnaire will be pre-tested and modified before the formal interview, and all the interviewees need to participate in training to conduct a standardized interview. The analysis of the open questions will be conducted coding, categorized and triangulated with structural questions. The analysis of structural questions includes descriptive statistics, logistic regression, and the structural equation model by SPSS/PC, Lisrel or Mplus. Expected contribution: This project is expected to contribute to the field of successful aging in the following: (1) to understand and extract the important components of successful aging for the disabled elderly, and compare with that of physically normal elderly; (2) to explore the inner adaptation and assistance from outer resources to the disability process, and what the difficulties and barriers are; (3) to provide research and policy suggestions for the disabled elderly to promote their successful aging through internal adaptation and external resources

由性別分析探討社區之健康內涵與永續推動機制－子計畫五：由性別分析探討人口老化社區之健康內涵與永續推動機制(II)

[[abstract]]本計畫為兩年期整合型計畫中之子計畫第二年，本子計畫之總目標為：以性別主流化理念檢視人口老化社區所呈現之性別於健康問題，並以行動研究方法了解社區需求，提升社區行動能力，實際營造具性別觀點之活躍老化社區，以研擬支持活躍老化社區婦女建立永續健康社區之推動機制。計畫分年目標如下： 第一年(上年度) 1. 以性別主流化理念檢視過去曾在人口老化社區執行過之相關方案，或以活躍老化為主題之健康分案，其中所呈現之性別與健康問題。 2. 研究國外推動過具性別觀點的活躍老化社區或計畫之典範，分析其內涵、運作特性與推動機制。 3. 訪談台灣中部地區重要健康社區推動成員，了解其運作模式與推動機制。 4. 選定及連繫第二年進行行動方案之社區。 第二年(本年度)： 1. 製作提升社區行動能力、活躍老化與性別概念之教材，並依社區團體之幹部與成員設計不同內容。 2. 對選定之社區團體幹部與成員進行演講，提升其行動能力，引入活躍老化概念與性別主流化概念。 3. 與社區團體所有成員進行座談，了解當地民眾對健康的定義與健康問題，以及對社區健康議題的優先順序，並指出社區具有之資源與阻礙。 4. 分析造成活躍老化社區的阻礙，尤其在性別差異部份，包括性別角色、族群差異、世代差異、家庭模式、生活型態、環境因素(社會文化經濟政策環境、醫療與長期照護環境、全球化變遷)等影響，進行社區診斷。 5. 提出具性別意識且適合該社區之健康議題，撰寫社區行動研究計畫書，回饋當地社區。 Abstract This sub-project is the second year of the integrated project. The overall purpose is to examine the gender and health problems in an aging community by gender mainstreaming perspective and gender analysis tools, and to construct an active aging community with gender perspective by action research method, to develop a sustainable mechanism of healthy communities by elderly women. The purposes of the project in each year are: First year (Last year): 1. To examine the problems of gender and health problems of the related action strategies fro active aging communities or related programs. 2. To analyze the contents, operations, and mechanisms of active aging community strategy/program paradigms with gender perspective. 3. To interview important community members at middle Taiwan to realize their mdoel and mechanism in empowerment and action. 4. To choose the action research community for the next year. Second year (This year): 1. To prepare the teaching material for improving action ability. 2. To improve the action ability for the community members by giving speech, thus to introduce the concept of active aging and gender mainstreaming. 3. To realize the health definition and health problems for the local people in the community, the priority of health issues, and indicate the resources and barriers in the community. 4. To do community diagnosis by analysis of barriers of active aging communities especially in the gender disparities, including gender role, ethnic group differences, cohort differences, family dynamics, life styles, environmental factors (social, cultural, economic, politic, medical, long-term care, global changes). 5. To decide the appropriate health issue with gender concept for the community, and write an action research proposal for the community for feedback and further action

成功老化之生命週期分析

[[abstract]]研究背景：成功老化為近年來全球老年健康的重要議題，過去研究以測量老年人成功老化的現況及其危險因子與保護因子，然而對於身體、心理、社會健康層面已經失能或不成功者，其危險因子的累積弱勢或負面影響早以難做改變，而應該採取生命週期觀點及早進行預防和健康促進。 研究目的：本計畫目的為探討生命週期對成功老化的影響，研究問題包括：1.生命週期與世代比較：將分析比較台灣中年人與老年人不同世代的成功老化情形，探討生命週期風險對成功老化的可能影響。2.成功老化軌跡：成功老化各指標之健康軌跡，以及相關因素對不同軌跡的成功老化變化之影響大小。3.身體失能與慢性病老人之成功老化分析與保護因子：對於身體面向失能者或患慢性病老人與完全成功老化老人在其他面向成功老化的情形之差異，以及探討保護其心理與社會面向健康和主觀幸福感的因素為何。4.年齡整合與成功老化：探討年齡整合是否有助於成功老化。 研究方法：本計畫定義成功老化指標包括身體面向(日常生活活動功能與工 具性日常生活活動功能正常)、心理面向(認知功能正常與無憂鬱症狀)、社會面向(良好社會支持與投入生產力活動)、以及主觀幸福感。資料來源為國民健康局「老人保健與生活調查」1989-1999 年資料(若2003 年資料已開放亦將申請)，該資料為具全台灣老人代表性之面訪調查之長期追蹤資料，1989 年樣本為60 歲以上老年世代樣本，於1996年並加入50-66 歲中年人世代樣本。分析方法預定將以SPSS/PC 或SAS/PC 等進行分析，統計方法採用長期追蹤資料與多變項分析，包括多類別邏輯式迴歸分析、重覆測量混合效果模式、概化估計方程等。 預期研究成果：預測未來老年世代(即目前的中年世代)的成功老化情形；了解生命週期中成功老化之危險因子作用時間與影響大小；了解成功老化者之保護因子，以及身體失能者之其他面向成功老化保護因子，以提供未來研究外在資源介入效果以及健康促進政策參考。 Successful aging has been the emergent issue of elder health in the world. Past research has found the successful aging status and related risk factors or protective factors. However, for those elderly who have failed in physical, psychological, or social dimension in successful aging, the cumulative disadvantage of risk factors is too late to intervene or modify. A life course perspective to analyze the successful aging in order to disease prevention and health promotion is necessary. The purpose of this project is to analyze the successful aging across life course. The research questions include: 1. Life course and cohort comparison:We will analyze the difference of successful aging between the middle-age cohorts and older cohorts, and the effect of risks across life course to successful aging. 2. Successful aging trajectories:We will analyze the trajectory of each successful aging indicator, and analyze the effect of related factors to different trajectory people. 3. Protective factors for disabled and sick elderly: For those elderly who were disabled in physical dimension successful aging or having chronic diseases, we will compare their difference with successful aging elderly in other indicators, and to explore the protective factors to psychological health, social health or subjective wellbeing. 4. Age integration and successful aging:We will explore if age integration helps in successful aging. This research project defines successful aging measures include physical dimension (normal function in activities of daily living (ADL) and instrumental activities of daily living (IADL)), psychological dimension (normal cognitive function and absence of depressive symptoms), social dimension (good social support and engagement with productive activities), and subjective wellbeing as well. Data come from “Survey of Health and Living Status of the Elderly in Taiwan”, 1989-1999, a national representative samples executed by Population and Health Survey Center, Bureau of Health Promotion, Department of Health, R.O.C. (We will apply the wave in 2003 if it is open). In 1989 the samples were the older cohorts who were aged 60 or more, and in 1996 the middle-age cohorts (aged 50-66) samples were added in the panel too. The analysis will be conducted by SPSS/PC or SAS/PC. The statistics methods include descriptive statistics, longitudinal data analysis and multivariable analysis, like multi-nominal logistics regression, repeated measure mixed effect model, generalized estimated equation, etc. This project is expected to predict the successful aging of the future elderly (current middle-age cohorts), to realize the effect of risk factors to successful aging across life course, to explore the protective factors of successful aging in other dimensions for physically disabled elderly, therefore to offer the suggestions and implications for future studies and intervention in health promotion.