THE APPLICATION OF E-TOURISM IN SMALL AND MEDIUM-SCALE TOURISM IN INDONESIA: A STRATEGIC MANAGEMENT VIEW

Tourism sector is one of state’s income that cannot be separated from the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists who come to Indonesia are from developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists andprospective ones are able to access tourism information fast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategicmarketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficial for future research related to E-Tourism .Keywords: Tourism, small and medium scale business unit, E-Tourism, ICT, Strategicmarketin

THE APPLICATION OF E-TOURISMIN SMALL AND MEDIUM-SCALE TOURISM IN INDONESIA: A STRATEGIC MANAGEMENT VIEW

Tourism sector is one of state\u27s income that cannot be separatedfrom the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists wha come to Indonesia arefrom developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists and prospective ones are able to access tourism informationfast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategic marketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficialfor future research related to E-Tourism. Kywords: Tourism, small and medium scale business unit, E-Tourism, ICT, Strategic marketin

The Application of E-tourism in Small and Medium-scale Tourism in Indonesia: a Strategic Management View

Tourism sector is one of state's income that cannot be separated from the roles of small and medium scale business unit. In accordance with the development of science and technology, tourism sector cannot be separated with the application of information technology commonly called as E-Tourism. In general, E-Tourism is an application of information technology in the field of tourism in order to achieve effectiveness and efficiency in promoting the tourism sectors in Indonesia. Its application in tourism sector can be used as a medium to promote virtual promotion in order to get wider markets. It is also known that most of the tourists who come to Indonesia are from developed countries and they are familiar with the application of ICT. By applying E-Tourism tourists andprospective ones are able to access tourism information fast and accurately. It is beneficial for small and medium-scale businessmen. The article attempts to give a description about the effects of E-Tourism on small and medium-scale business unit in Indonesia. It is expected that those involved in tourism business are able to formulate a strategicmarketing that can provide competitive advantages, while for researchers it is hoped that the article will be beneficial for future research related to E-Tourism

Analisis Perdagangan Intra Industri di Kawasan ASEAN : Studi Kasus Komoditas Elektronika Tahun 2000-2009

Melihat pada kondisi perdagangan ASEAN yang didominasi oleh komoditas elektronika dengan pola perdagangan intra ASEAN, maka dapat diduga terjadi perdagangan intra industri komoditas elektronika di kawasan ASEAN. Penelitian ini memiliki dua tujuan, pertama, bertujuan untuk menganalisis terjadinya perdagangan intra indutri komoditas elektronika di lima negara ASEAN (Indonesia, Singapura, Malaysia, Thailand, dan Filipina). Kedua, bertujuan untuk mengetahui pengaruh GDP negara reporter (GDPi), GDP negara partner (GDPj), jarak antar negara (DISTij), rasio stock of inward FDI terhadap nilai GDP (FDIi) negara reporter, Human Development Index negara reporter (HDIi), dan indeks keterbukaan negara reporter (OPENi) terhadap tingkat perdagangan intra industri komoditas elektronika di lima negara ASEAN (Indonesia, Singapura, Malaysia, Thailand, dan Filipina). Untuk menganalisis hal tersebut, maka digunakan dua alat analisis yang berbeda. Pertama menggunakan penghitungan indeks Grubel-Lloyd dan yang kedua dengan menggunakan analisis panel data. Hasil analisis menunjukkan bahwa telah terjadi perdagangan intra industri komoditas elektronika di lima negara ASEAN dengan tingkat integrasi yang berbeda-beda. Tingkat perdagangan intra industri tertinggi selama periode penelitian ialah antara Singapura dengan Malaysia. Variabel FDI dan HDI berpengaruh positif dan signifikan terhadap tingkat perdagangan intra industri antara negara reporter dan negara partner. Sementara itu nilai GDP negara reporter, jarak antar negara, dan indeks keterbukaan negara reporter berpengaruh negatif dan signifikan. Kemudian variabel GDP negara partner tidak memiliki pengaruh yang signifikan terhadap tingkat perdagangan intra industri