840 research outputs found

    Analysis In Teaching With Cases: A Revisit To Blooms Taxonomy Of Learning Objectives

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    Analysis, the core of graduate business education is probably one of the least understood and most misrepresented learning activities. Everyone seems to claim that they know it, yet most seem unable to actually define it or practice it. This paper reviews Blooms taxonomy of learning objectives with a special focus on analysis. More specifically, the paper seeks to present a more profound perspective of analysis and synthesis as taught and learned in a typical business course that utilizes case studies. The authors take more of an epidemiological perspective to case analysis which goes beyond the mere rehash of case facts to developing an understanding of all the communication elements in the case and the relationship between the elements for the purpose of synthesizing a new picture that was not obvious before. The paper presents a useful framework for analyzing business cases and recommending and implementing viable strategic options

    The Momentum, Motive, and Mouse-Kapades of the Majority Vote Movement

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    Implant therapy for patients with diabetes

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    Dissertação para obtenção do grau de Mestre no Instituto Universitário Egas MonizThe demand of diabetic patients, after the loss of one or more teeth, for implant therapy is increasingly. This leads us to ask questions about the feasibility of implant surgery and the means to be implemented to guarantee and maintain success on subjects with systemic pathologies. To answer these questions, we proposed to carry out a review of the literature. The oral complications of diabetes can greatly increase the risk of becoming partially or totally toothless. There are many causes: gingivitis, periodontal disease, xerostomia, increased susceptibility to infection, caries and periapical lesions can all lead to increased rates of tooth extraction. However, peri-implant tissue stability and crestal bone maintenance are essential for both the survival and long-term success of dental implants. In experimental models, it is demonstrated that diabetic patients who get implants experience a satisfactory progression of osteointegration. However, diabetes is known to impair wound healing and decrease the area of tissue contact in persons who have the condition. Therefore, it is crucial to go by the recommendations before having dental implants placed, which include maintaining good glycemic control, using antibiotic prophylaxis, using chlorhexidine mouthwash, and maintaining good oral hygiene. All these actions are crucial for diabetic patients' implant survival. All articles over 15 years old in English, Portugues and French including the following criteria will be retained: Meta-analysis, Systematic reviews, Randomized controlled trials, Cohorts, Case control studies, Case reports.A procura de pacientes diabéticos, após a perda de um ou mais dentes, por tratamentos com implantes é crescente. Isso nos leva a refletir sobre a viabilidade da cirurgia de implante e sobre as medidas que devem ser tomadas para garantir e manter o sucesso em pacientes com doenças sistêmicas. Para responder a estas questões, propusemos fazer um estudo de literatura. As complicações orais do diabetes podem aumentar muito o risco de se tornar parcial ou totalmente desdentado. Existem muitas causas: gengivite, doença periodontal, xerostomia, aumento da suscetibilidade à infeção, cárie e lesões periapicais podem levar ao aumento das taxas de extração dentária. No entanto, a estabilidade do tecido periimplantar e a manutenção da crista óssea são essenciais para a sobrevivência e sucesso a longo prazo dos implantes dentários. Em modelos experimentais, é demonstrado que pacientes diabéticos que recebem implantes têm uma progressão satisfatória da osteointegração. No entanto, o diabetes prejudica a cicatrização de feridas e diminui a área de contato do tecido em pessoas que têm a doença. Portanto, é fundamental seguir as recomendações antes da colocação de implantes dentários, que incluem manter um bom controle glicêmico, usar profilaxia antibiótica, usar bochechos com clorexidina e manter uma boa higiene bucal. Todas essas ações são cruciais para a sobrevivência dos implantes dos pacientes diabéticos. Todos os artigos com mais de 15 anos em inglês, português e francês incluindo os seguintes critérios, serão mantidos: Meta-análise, Revisões sistemáticas, Ensaios controlados randomizados, Coortes, Estudos caso-controle, Relatos de casos

    Turkey: gaining market share in the U.S. ready-to-wear clothing market

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    Although many believe the global textile industry is mature it is still a growing market with predictions the world textile and clothing industries are expected to grow at a three to four percent rate per year fr some time to come. Moreover, it is predicted that by 2010 this industry will be a $500 billion market (Gorvett, December 6, 2006). Although China is a source for many of U.S. products, particularly apparel, the recent product recalls and the need for quality suppliers provides opportunities for Turkish goods. Hence, the overall purpose of this study was to determine the criteria needed by Turkish suppliers to gain market share in the U.S. apparel industry. Five owners of Turkish textile manufacturing firms well established in Europe and recently in the U.S. were surveyed. Results showed that entering the U.S. market as a wholesaler or distributor and gaining experience was the ‘safest’ way to start. Opening stores may be a next step but must be based on matching brand image with appropriate target markets. Population and culture are so diverse and fragmented in the U.S. most textile products can find a niche in the marketplace, subject to strategic positioning.

    Print Advertising In The Us And Hong Kong: A Comparative Analysis

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    Given the static condition of the global economy marketers are cutting advertising budgets commensurate with dismal sales. It is a longstanding belief that utilizing a standardized advertising approach not only controls good ideas and provides for a consistent image but it also has the benefit of controlling expenses through economies of scale. With this in mind, the purpose of the study was to determine the degree of standardization or lack thereof in advertising strategies in the cosmetics and fragrances advertising industries in the United States and Hong Kong. The findings of this study suggest that there is a high level of standardization in the advertising for perfumes because Hong Kong belonged to the British for a long time and individuals’ needs and desires for love and acceptance are the same irrespective of geography. On the other hand only a moderate form of standardization was noted in the advertising for cosmetics. This may be attributed to the fact that different beauty concepts are held among different regions. Implications of the findings are also noted.print advertising, standardization, glocalization, cosmetics and fragrance industry

    Business-To-Consumer E-Commerce In Japan: Implications For Marketers

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    The purpose of this study was to determine Japanese consumers’ B2C e-commerce purchases, their attitudes toward e-commerce, and the attributes that affect their Internet patronage among Japanese e-commerce businesses. Findings from a survey among 112 Japanese respondents indicated that most had made online purchases in the past and intended to use e-commerce in the future. Respondents reported that convenience was the primary advantage of e-commerce, while security issues were the major disadvantages and affected Internet patronage among Japanese e-commerce businesses.  Implications suggested that Japanese companies should improve convenience and security factors to attract consumers and increase their sales via e-commerce

    TV Viewing Motivations Of Arab American Households In The US: An Empirical Perspective

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    The study surveyed a sample of 149 adult Arab immigrants in Detroit (MI) and Los Angeles (CA).  The findings indicate that the five primary television viewing motivations, in order of importance for these Arab American respondents were: entertainment, relaxation, social Interaction, habit and information. The study however showed that the primary motive for watching Arabic TV was to keep informed about what is happening in the country of origin and around the world. The place of birth whether in the US or in the country of origin, and the length of time in the U. S. appeared to have an impact on the TV viewing habits of Arab Americans. The implications of the findings are also presented
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