City Branding: La importancia de la marca ciudad en el turismo español. Comparativa y Propuesta de Identidad Gráfica para la Marca Ciudad Segovia

El turismo es un sector clave en la economía de España. Es por ello que la adaptación a las nuevas tendencias fijadas por el mercado internacional han generado una fuerte demanda de personalización y adaptación en los destinos, especialmente los más urbanos. La incursión del término city-branding o Marca Ciudad, viene desarrollándose desde hace algo menos de una década en nuestro país impulsada por el despegue extranjero. Ciudades como Melbourne o Amsterdam saben lo que es tener una marca propia consolidada y unas líneas estratégicas definidas a la hora de comunicar su esencia. Precisamente de esa esencia se habla en el siguiente trabajo de investigación, comparando dos casos de estudio de ciudades. Ellas son Gijón, poseedora de una marca fuerte y puede decirse que ya consolidada, y Segovia, con un Plan de Marketing vigente que define ciertas líneas estratégicas pero que no termina de reunir los requisitos para afianzarse como Marca Ciudad. Con todo ello, se proponen acciones correctivas y de mejora, además de una propuesta gráfica para la creación de la marca Segovia acorde a su esencia.Grado en Publicidad y Relaciones Pública

Financial inclusion: transforming Mozambique into a mobile money success-case

This work project aims to provide the Mozambican government with a strategic model to improve the country’s financial inclusion, and more specifically, its mobile money sector. The inability faced by banks to serve rural and impoverished populations enabled for the creation of mobile money, which is taking a rapid uptake in several Sub-Saharan African countries, providing a variety of services that significantly improve individual’s well-being. Nonetheless, Mozambique has not yet perceived the full development of this sector when compared to its neigh boring countries. Hence, the country’s mobile money sector is analyzed to understand the challenges currently faced, so that a structured approach can be in troduced to transform Mozambique into a mobile money success-case

Design of database for automatic example-driven design and assembly of man-made objects

Thesis (S.B.)--Massachusetts Institute of Technology, Department of Mechanical Engineering, 2013.Cataloged from PDF version of thesis.Includes bibliographical references (page 18).In this project, we have built a database of models that have been designed such that they can be directly fabricated by a casual user. Each of the models in this database has design specifications up to the screw level, and each component has a direct reference to a commercial part from online retailers such as McMaster-Carr and Home Depot. This database was built with the purpose of assisting a data-driven approach to customizable fabrication. This system allows a casual user to create a 3D model input with rough specifications and receive a list of parts that, when assembled, will create the model specified. Using this system and database, we were able to successfully design and fabricate three pieces of furniture and therefore proved the data-driven method approach to be valid.by J. Keneth Piñera.S.B

CFD Modeling and Validation of Blast Furnace Gas/Natural Gas Mixture Combustion in an Experimental Industrial Furnace

The use of residual gases from steel production processes as fuel for steel treatment furnaces has attracted great interest as a method for reducing fossil fuel consumption and the steel footprint. However, these gases often have a low calorific value, and a direct substitution can lead to low temperatures or combustion instability issues. CFD simulations of the combustion of these gases can help steel producers forecast the results of the substitution before real testing and implementation. In this study, a CFD model of an industrial experimental furnace in the steel sector is developed and validated. The results are calculated using the combustion, radiation, and heat transfer models included in the software Ansys Fluent. The validation of the simulated results is performed with data acquired from experimental tests under the same simulated conditions at three air-to-fuel equivalence ratios, which vary from an excess of 0% to an excess of 5% oxygen at the outlet. The model is adjusted to the results, capturing the trends of the measured physical variables and pollutant concentrations. In the case of the combustion temperature, the differences between the simulated and measured values vary from 0.03% to 6.9. Based on the simulation results, the use of blast furnace gas as fuel produces temperatures inside the chamber between 1004 °C and 1075 °C and high stream velocities because of the high flow needed to keep the power constant. Flames exhibit straight movements since the high flows absorb the effect of the swirling flames. The addition of natural gases increases the combustion temperature up to 1211 °C and reduces the flow and length of the flames. Finally, temperatures up to 1298 °C and shorter flames are reached with natural gas enriched with a stream of oxygen, but in this case, NOx emissions need to be controlled

Productividad, colaboración e impacto de las investigaciones científicas cubanas sobre enfermedad de Parkinson en Scopus

Introduction: Parkinson’s disease is the second most common neurodegenerative disease in the world. This fact, in addition to the role of Scopus as a high-quality bibliometric data source, Cuba’s privileged position among Latin American countries in terms of neuroscientific output, and the absence of bibliometric studies on Parkinson’s disease in this context motivated the present study. Objective: To evaluate the productivity, collaboration, and impact of Cuban scientific research on Parkinson’s disease indexed in Scopus between 2012 and 2021. Methods: A descriptive bibliometric study was performed on 84 articles that had at least one author with a Cuban institutional affiliation. Indicators of productivity, collaboration and impact were used. Results: The highest output corresponded to the journals Neuroscience and Behavioral Sciences (5 documents each). Parkinsonism and Related Disorders led in terms of number of citations (NC = 201) and average number of citations per paper (ANC = 67). The year with the highest productivity was 2019 (Ndoc = 13). Articles represented 69 % of the documents. Of the 11 most productive authors, 6 were major producers and only one of them is Cuban. The top funding sponsor was Medicinska Forskningsrådet. The Subramanyan’s index was 98,8. The top contributing country was Spain (Ndoc = 25). International collaboration was the most common (79,8 %). The publications reached 1 592 citations. The h-index was 22. Conclusions: The scientific output was scarce, tended to be in quantitative decline, had few major Cuban producers, presented a high rate of international collaboration, and achieved a notable scientific impact.Introducción: la enfermedad de Parkinson es la segunda enfermedad neurodegenerativa más frecuente en el mundo. Este hecho, sumado al papel de Scopus como fuente de datos bibliométricos de alta calidad, la posición privilegiada de Cuba entre los países latinoamericanos en cuanto a producción neurocientífica, y la ausencia de estudios bibliométricos sobre la enfermedad de Parkinson en este contexto motivaron el presente estudio. Objetivo: evaluar la productividad, colaboración e impacto de las investigaciones científicas cubanas sobre la enfermedad de Parkinson indexadas en Scopus entre 2012 y 2021. Métodos: se realizó un estudio bibliométrico descriptivo de 84 artículos que tenían al menos un autor con afiliación institucional cubana. Se utilizaron indicadores de productividad, colaboración e impacto. Resultados: la mayor producción correspondió a las revistas Neuroscience y Behavioral Sciences (5 documentos cada una). Parkinsonism and Related Disorders lideró en número de citas (NC = 201) y promedio de citas por documento (NCP = 67). El año con mayor productividad fue 2019 (Ndoc = 13). Los artículos originales representaron el 69 % de los documentos. De los 11 autores más productivos, 6 fueron grandes productores y solo uno de ellos es cubano. El principal patrocinador de financiación fue Medicinska Forskningsrådet. El índice de Subramanyan fue de 98,8. El principal país contribuyente fue España (Ndoc = 25). La colaboración internacional fue la más frecuente (79,8 %). Las publicaciones alcanzaron 1 592 citas. El índice h fue de 22. Conclusiones: la producción científica fue escasa, tendió a la disminución cuantitativa, tuvo pocos grandes productores cubanos, presentó una alta tasa de colaboración internacional y alcanzó un notable impacto científico