Bioregión ako príležitosť pre podniky s ekologickou výrobou

Bioregión môže byť etablovaný odvetvovým, alebo regionálnym prístupom. Jeho cieľom je akcelerovať predaj produktov vo vnútri, prípadne mimo regiónu. Pre presadenie idey bioregiónu je potrebné ako východisko primerané rozvinutie ekologického hospodárenia poľnohospodárskych podnikov. Dôležitá je tiež previazanosť s inými hospodárskymi odvetviami, ktoré ideu bioregiónu podporujú a vidia v nej príležitosť hospodárskeho úspechu. Tento je však podmienený potenciálom faktorov regiónu, potenciálom zákazníkov, kooperácie a imidžu regiónu.Bioregion as opportunity for firms with ecological propuction Bioregion can be established by sectorial or regional aproach. Its aim is to accelerate sale of regional products inside or outside the region. Presumption for the idea of bioregion is adequate development of ecological agriculture of firms. Important is also connection with other economical sectors which support the idea of bioregion and recognize chalenge of success. This success depends on potential of regional factors, potenctial of customers, cooperation, and image of region

Marketing information in firm management

Based on sound marketing information firm can state a marketing objective and accustomed a firm performance to the needs of the market. For firm management an important supporting factor is developing a relevant marketing information system. To create such information system the firm needs to assign the object of a study that determines firm activity in the market. Such kind of object includes, the main topic area of marketing information system: consumer, user, compititor, and producer input supplier and environment

ANALS7A PREDAJA JATOoNiTH ZVIERAT AKO ViTHODISKO PRE MARKETINGOVE ROZHODOVANIE

The sale of slaughter animals creates more than 45 per cent of total income for all agricultural products in agricultural firms in the Slovak Republic. This situation raises the question of the need to analyze the sale of slaughter animals and utilize the information for making marketing decisions. Basic information about the sale volume, producers prices, and structure of distribution channels according to each type of slaughter animals provides the base for managing the sale in the next time period, for estimating future sale and producers prices. Trends in the structure of distribution channels influence cooperation among links within the channels. The article presents the analyzed information on sale of slaughter cattle, slaughter pigs, slaughter poultry, slaughter sheep, goats, and lambs for the years 1993 to 1996 in the Slovak Republic. It shows also the tendencies of development for the next period. This information is one of the bases for marketing management decision making

FAKTORY DOPYTU PO BIOPOTRAVINACH A POSTOJE SPOTREBITEL'A

Biofood is produced from ecologicaly approved raw materials originating from the alternative agriculture. The demand for biofood on the Slovak market is considerably small but represents one of the trends in food requests/demands. The demand for biofood is determined apart from the generally valid factors also by other factors which are specific for biofood. These are price of biofood, biofood store availability, consumer eating habits, confidence in biofood, motivation to purchase the biofood and biofood information . The efficient activation of these factors in direction to purchase the biofood is influenced by using of the marketing tools of product, price, distribution and first of all communication policy

Eco marketing in agriculture and barriers to organic food sales

Eco-agriculture is based on the biological approach, in which nature is a unified whole. Its aim is sustainable and ecologically balanced agricultural system producing quality food, protecting and using natural resources and landscapes in a sustainable manner. Market output of eco-agriculture is organic food. Its successful application in the market is distorted by the action of the barriers to their consumption and barriers to quality, price, situational, habit, motivation, information and trust barriers. To overcome these barriers contributes active using of eco marketing tools

SPOTREBITEL'SKE SPRAVANIE SA MLADYCH SLOVENSKYCH KONZUMENTOV - VPLYV ETNOCENTRIZMU A POVDU POTRAVIN

This study examines the consumer's perception in the field of national food products and ethnocentric tendencies among young Slovak consumers — students. The image of Slovakia and Slovak food products has also been analysed. The study shows that young consumers prefer domestic food products. More than a half of the respondents pointed out the importance of the country of the origin of the product