Szkoła Główna Gospodarstwa Wiejskiego w Warszawie. Wydawnictwo Szkoły Głównej Gospodarstwa Wiejskiego w Warszawie
Abstract
Eco-agriculture is based on the biological approach, in which nature is a unified whole.
Its aim is sustainable and ecologically balanced agricultural system producing quality food,
protecting and using natural resources and landscapes in a sustainable manner. Market output of
eco-agriculture is organic food. Its successful application in the market is distorted by the action
of the barriers to their consumption and barriers to quality, price, situational, habit, motivation,
information and trust barriers. To overcome these barriers contributes active using of eco
marketing tools