How Not to Get Lost in the Shuffle: Producing the Most Effective and Eye-Catching Press Release

The following study investigates how to produce the most effective and eye-catching press release on a national level for Summit Outdoor Supply (S.O.S). Winter quarter of 2014, my partner and I worked on a local campaign for S.O.S., using traditional text-based press releases to get media coverage. Although we did see some success with the traditional press release, there were often times our releases would get lost in the shuffle of the many releases that media outlets received each day. My goal with this project is to learn how to produce a press release that will get noticed out of hundreds and even thousands of others. Part of this will come from straying away from the traditional written press release and moving into a interactive multimedia press release that can follow the new style of multimedia PR. The rise of this multimedia PR is giving public relation professionals an advantage of reaching target audiences in non-traditional settings (PR Newswire, 2014)

Voice of the Dead

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WBAN Off-Body Channel Angular Structure Comparison between SAGE Estimation and Ray Tracing Simulation

International audienceIn this paper, we present a comparison between Off-Body channel characteristics estimated with Space-Alternating Generalized Expectation-Maximization (SAGE) algorithm from measurement data and those obtained from ray-tracing simulated data. Measurement data were obtained considering a body-worn antenna on a phantom and an external one simulating an access point. The chosen simulation approach takes into account the influence of the body directly into the antenna radiation pattern, and not by including a dedicated body representation into the simulated environment. This simplified approach provides a good agreement between simulation and measurement in terms of received power and Angle of Arrival retrieval

Formas de habitar el mundo

Fil: Derrico, Ana María. Universidad Nacional de Córdoba. Facultad de Filosofía y Humanidades. Escuela de Letras; Argentina.El presente artículo centra su mirada en un corpus de autoras latinoamericanas contemporáneas, cuyas escrituras abordan las problemáticas de la memoria y la migración. Me refiero puntualmente a Mar azul y Más al Sur de Vidal, A chave da casa de Levy, Volverse palestina de Meruane y El azul de las abejas de Alcoba. Las cuatro componen sus narraciones a partir de la noción de viaje de las propias protagonistas o de la reconstrucción precaria de viajes ajenos del pasado. En mayor o menor grado, escenifican una vuelta o regreso a sus genealogías, a los relatos y recuerdos familiares y a la tierra de sus ancestros como una búsqueda o exploración de rastros de otras vidas que asoman a modo de espectros, previo a los efectos devastadores del tiempo y el olvido; que las interpelan y las ponen a interrogarse sobre su lugar o lugares en el mundo y sus formas de habitarlo. Podríamos denominarlas como una suerte de "poéticas en diáspora" que dan cuenta de vidas dislocadas, sacadas de su lugar de origen, de su patria, para situarse en un lugar de pasaje, en un entre culturas y lenguas, radicalizando -valga la paradoja- un lugar de inscripción estable.Fil: Derrico, Ana María. Universidad Nacional de Córdoba. Facultad de Filosofía y Humanidades. Escuela de Letras; Argentina.Otras Humanidade

Il rischio tecnologico in sanità

An overall risk management process in healthcare should involve the evaluating of potential risk related to medical devices and technology. The importance of this analysis is undelined by many legislative measures of both the Italian Country and the European Community. This article describes the importance of a medical devices vigilance system and the analysis that can be conducted to establish the baseline hazards associated with a device, evaluating its potential hazards. To improve patients safety, the risk analysis should include any risks associated with the manufacture and delivery of the device

Reliability analysis of GEM® Premier™ technology: a multicenter study

This paper describes how specific blood gas analyzer characteristics can support the emerging clinical and organizational user's needs while ensuring patient safety. A oneyear data set from two Italian hospitals was analyzed from 10 different blood gas analyzers. Performance measurements in terms of mean down time (MDT) were calculated to show how technical characteristics declared by the manufacturer compare to the analyzer availability in real clinical settings. Results show a high level of reliability for the analyzed technology, associated with very low MDT of each sensor integrated in the cartridge. Moreover, results show a high level of efficiency in cartridge usage. Such results are consistent with the specification of the GEM® Premier™ maintenance- free technology and are particularly relevant in the point-of-care testing setting.</p

COVIDIAGNOSTIX : health technology assessment of serological tests for SARS-CoV-2 infection.

Abstract Objective In vitro diagnostic tests for SARS-COV-2, also known as serological tests, have rapidly spread. However, to date, mostly single-center technical and diagnostic performance's assessments have been carried out without an intralaboratory validation process and a health technology assessment (HTA) systematic approach. Therefore, the rapid HTA for evaluating antibody tests for SARS-COV-2 was applied. Methods The use of rapid HTA is an opportunity to test innovative technology. Unlike traditional HTA (which evaluates the benefits of new technologies after being tested in clinical trials or have been applied in practice for some time), the rapid HTA is performed during the early stages of developing new technology. A multidisciplinary team conducted the rapid HTA following the HTA Core Model® (version 3.0) developed by the European Network for Health Technology Assessment. Results The three methodological and analytical steps used in the HTA applied to the evaluation of antibody tests for SARS-COV-2 are reported: the selection of the tests to be evaluated; the research and collection of information to support the adoption and appropriateness of the technology; and the preparation of the final reports and their dissemination. Finally, the rapid HTA of serological tests for SARS-CoV-2 is summarized in a report that allows its dissemination and communication. Conclusions The rapid-HTA evaluation method, in addition to highlighting the characteristics that differentiate the tests from each other, guarantees a timely and appropriate evaluation, becoming a tool to create a direct link between science and health management