Market Value with CEO Interview Videos on YouTube

Social media is now deemed as the ideal relations management platform for investors and firms. Firms and chief executive officers (CEOs) are increasingly using social media to disclose information and communicate with investors. The various kinds of information that firms and CEOs disclose through social media can materially affect the capital market. Few studies had examined the effect of the CEO interview video disclosures on firm market value. In this paper, we investigate the effect of the CEO’s interview videos on social media on the firm market value using balanced panel data consisting of 1770 firm-year observations over a period of 2015-2020. Our findings provide statistically significant evidence that the CEO’s interview videos on social media platforms have a positive effect on the firm market value. We conduct a returns model and build a two-stage treatment effects model to provide additional evidence. The results are consistent with the primary model. This research is crucial to the extant literature on information disclosure and firm market value. We believe this research will fill the gap in information disclosure and social media analytics

Rating Determinants Factored in E-Commerce Decision-Making

The user-generated content (UGC) Web sites are gaining popularity for a wide range of media content, such as news, blogs, forums, and open-source software. Instead of relying on information on company Web sites, users benefit by reading reviews written on UGC Web sites by consumers. Online evaluations are usually informative and reduce the information asymmetry. This study examines the problem where UGC can be expedient for online hotel booking. It investigates the relationship between the ratings obtained from the TripAdvisor.com reviewers and the hotel price levels in the United States, outside the United States, and top 20 hotels and others, respectively. Findings suggest that medium-priced hotels provide a comparable value with their high-priced counterparts. Further, the ratings for U.S. hotels are lower than others across all price levels

Social Media Content on Financial Markets

Stocks are tweeted by investors and are traded in the markets with a potential interplay between daily stock price movements and social media content. We use four daily time-series variables: stock return, volatility, liquidity, and the volume of tweets to study the interdependences and comovements of social media content and stock performance. We find that the Granger causality relationship between the stock liquidity and the volume of tweets over stocks. nbs

The good, the bad, and the social media : financial implications of social media reactions to firm-related news

Firms and investors often react to financial news on social media. However, how they react to news of different nature and whether their reactions influence the stock market are far from clear. Employing data from multiple sources, we examine how the tweeting intensities of firms and investors vary with the sentiment and uncertainty of financial news, as well as how the changes in their tweeting intensities affect stock returns. Our analysis reveals several interesting findings. First, firms are more responsive to news with positive sentiment and low uncertainty, whereas investors are more responsive to news with high uncertainty. Second, when the tweeting intensities of firms and investors surge, the stock returns of focal firms rise. Third, investors tweet more about smaller firms facing uncertain news, and the increased volume of investor tweets, in turn, has a stronger effect on the stock returns of smaller firms