Sceptical Employees as CSR Ambassadors in Times of Financial Uncertainty

This chapter offers new insights into the understanding of internal (employee) perceptions of organizational corporate social responsibility (CSR) policies and strategies. This study explores the significance of employees’ involvement and scepticism upon CSR initiatives and focuses on the effects it may have upon word of mouth (WOM) and the development of employee–organisation relationships. Desk research introduces the research questions. Data for the research questions were gathered through a self-completion questionnaire distributed in a hardcopy form to the sample. An individual’s level of scepticism and involvement appears to affect the development of a positive effect on employees’ WOM. Involvement with the domain of the investment may be a central factor affecting relationship building within the organization, and upon generation of positive WOM. The chapter offers a conceptual framework to public relations (PR) and corporate communications practitioners, which may enrich their views and understanding of the use and value of CSR for communication strategies and practices. For-profit organisations are major institutions in today’s society. CSR is proffered as presenting advantages for (at macro level) society and (micro level) the organization and its employees. Concepts, such as involvement and scepticism, which have not been rigorously examined in PR and corporate communication literature, are addressed. By examining employee perceptions, managers and academic researchers gain insights into the acceptance, appreciation and effectiveness of CSR policies and activities upon the employee stakeholder group. This will affect current and future CSR communication strategies. The knowledge acquired from this chapter may be transferable outside the for-profit sector

A new prozostrodontian cynodont (Therapsida) from the Late Triassic Riograndia Assemblage Zone (Santa Maria Supersequence) of Southern Brazil

We report here on a new prozostrodontian cynodont, Botucaraitherium belarminoi gen. et sp. nov., from the Late Triassic Riograndia Assemblage Zone (AZ) of the Candelária Sequence (Santa Maria Supersequence), collected in the Botucaraí Hill Site, Candelária Municipality, state of Rio Grande do Sul, Brazil. The new taxon is based on a single specimen (holotype MMACR-PV-003-T) which includes the left lower jaw, without postdentary bones, bearing the root of the last incisor, canine and four postcanines plus one partial crown inside the dentary, not erupted, and two maxillary fragments, one with a broken canine and another with one postcanine. The features of the lower jaw and lower/upper postcanines resemble those of the prozostrodontians Prozostrodon brasiliensis from the older Hyperodapedon AZ and Brasilodon quadrangularis and Brasilitherium riograndensis from the same Riograndia AZ. The inclusion of Botucaraitherium within a broad phylogenetic analysis, positioned it as a more derived taxon than tritylodontids, being the sister-taxon of Brasilodon, Brasilitherium plus Mammaliaformes. Although the new taxon is based on few cranial elements, it represents a additional faunal component of the Triassic Riograndia AZ of southern Brazil, in which small-sized derived non-mammaliaform cynodonts, closely related to the origin of mammaliaforms, were ecologically well succeed and taxonomically diverseNós reportamos aqui um novo cinodonte prozostrodonte, Botucaraitherium belarminoi gen. et sp. nov., do Triássico Tardio da Zona de Assembleia (ZA) de Riograndia da Sequência Candelária (Supersequência Santa Maria), coletado no afl oramento Sítio Botucaraí, no município de Candelária, Rio Grande do Sul, Brasil. O novo táxon está baseado em um único espécime (holótipo MMACR-PV- 003-T) o qual inclui a mandíbula esquerda, sem os ossos pós-dentários, com a raiz do último incisivo preservada, o canino e quatro dentes pós-caninos, além de uma coroa parcial, não erupcionada, do quinto pós-canino, e dois fragmentos maxilares, um com um canino quebrado, e outro portando apenas um dente pós-canino. As feições mandibulares e dentárias assemelham-se àquelas dos cinodontes prozostrodontes Prozostrodon brasiliensis da ZA de Hyperodapedon, mais antiga, e de Brasilodon quadrangularis e Brasilitherium riograndensis da mesma ZA de Riograndia. A inclusão de Botucaraitherium em uma ampla análise filogenética posicionou-o como um táxon mais derivado do que os tritilodontídeos, sendo o táxon-irmão de Brasilodon, Brasilitherium e mais Mammaliaformes. Apesar de o novo táxon ser baseado em poucos elementos cranianos, ele representa um componente faunístico adicional na ZA de Riograndia do Triássico sul-brasileiro, na qual os cinodontes não-mamaliaformes de pequeno tamanho, intimamente relacionados à origem dos mamíferos, foram ecologicamente bem sucedidos e taxonomicamente diverso

Vorrichtung und Verfahren zur Kompensation von Farbverschiebungen in faseroptischen Abbildungssystemen

WO 2008148444 A1 UPAB: 20090103 NOVELTY - The optical fiber manufacturing device (50) has a supply unit (54) which provides a calibration value (56) assigned to fiber optic for each sensor spectral region. A correction device (57) combines intensity values (52) of all sensor elements of respective sensor spectral regions illuminated from a light conductor and the respective sensor spectral regions of assigned calibration value. DETAILED DESCRIPTION - INDEPENDENT CLAIMS are also included for the following: (1) a calibration device for determining an optical fiber of a fiberscope (2) a method for manufacturing an optical fiber (3) a computer program has a program code. USE - Device for manufacturing an optical fiber of a fiberscope of assigned color value. ADVANTAGE - The correction device combines intensity values of all sensor elements of respective sensor spectral regions illuminated from a light conductor and the respective sensor spectral regions of assigned calibration value, and thus ensures a reliable manufacturing of an optical fiber

Segmentation of leukocytes and erythrocytes in blood smear images

Differential blood count is a standard method in hematological laboratory diagnosis. In the course of developing a computer-assisted microscopy system for the generation of differential blood counts, the detection and segmentation of white and red blood cells forms an essential step and its exactness is a fundamental prerequisite for the effectiveness of the subsequent classification step. We propose a method for the exact segmentation of leukocytes and erythrocytes in a simultaneous and cooperative way. We combine pixel-wise classification with template matching to locate erythrocytes and use a level-set approach in order to get the exact cell contours of leukocyte nucleus and plasma regions as well as erythrocyte regions. An evaluation comparing the performance of the algorithm to the manual segmentation performed by several persons yielded good results