Trial-Attitude Formation in Green Product Evaluations

How do merchandising and trial affect consumer responses to green products? To respond to this question, the authors use expectancy-value theory as a conceptual framework and evaluate the product-trial attitude formation process for environmentally friendly products in two experimental studies. The results show that addressing quality concerns and segmenting customers based on their environmental values may help increase adoption and positive word-of-mouth surrounding environmentally friendly products. Further, hands-on trials and exclusive communications and displays may help overcome explicit beliefs about poor green product quality and increase green product adoption intentions

Directed assembly of optically bound matter

We present a study of optically bound matter formation in a counter-propagating evanescent field, exploiting total internal reflection on a prism surface. Small ensembles of silica microspheres are assembled in a controlled manner using optical tweezers. The structures and dynamics of the resulting optically bound chains are interpreted using a simulation implementing generalized Lorentz-Mie theory. In particular, we observe enhancement of the scattering force along the propagation direction of the optically bound colloidal chains leading to a microscopic analogue of a driven pendulum which, at least superficially, resembles Newton’s cradle

In Situ Study of the Physical Mechanisms Controlling Induced Seismicity at Monticello Reservoir, South Carolina

In two ~1.1-km-deep wells, the magnitudes of the principal in situ stresses, pore pressure, permeability, and the distribution of faults, fractures, and joints were measured directly in the hypocentral zones of earthquakes induced by impoundment of Monticello Reservoir, South Carolina. Analysis of these data suggests that the earthquakes were caused by an increase in subsurface pore pressure sufficiently large to trigger reverse-type fault motion on preexisting fault planes in a zone of relatively large shear stresses near the surface. The measurements indicated (1) near-critical stress differences for reverse-type fault motion at depths less than 200-300 m, (2) possibly increased pore pressure at depth relative to preimpoundment conditions, (3) the existence of fault planes in situ with orientations similar to those determined from composite focal plane mechanisms, and (4) in situ hydraulic diffusivities that agree well with the size of the seismically active area and time over which fluid flow would be expected to migrate into the zone of seismicity. Our physical model of the seismicity suggests that infrequent future earthquakes will occur at Monticello Reservoir as a result of eventual pore fluid diffusion into isolated zones of low permeability. Future seismic activity at Monticello Reservoir is expected to be limited in magnitude by the small dimensions of the seismogenic zones

A 63 element 1.75 dimensional ultrasound phased array for the treatment of benign prostatic hyperplasia

BACKGROUND: Prostate cancer and benign prostatic hyperplasia are very common diseases in older American men, thus having a reliable treatment modality for both diseases is of great importance. The currently used treating options, mainly surgical ones, have numerous complications, which include the many side effects that accompany such procedures, besides the invasive nature of such techniques. Focused ultrasound is a relatively new treating modality that is showing promising results in treating prostate cancer and benign prostatic hyperplasia. Thus this technique is gaining more attention in the past decade as a non-invasive method to treat both diseases. METHODS: In this paper, the design, construction and evaluation of a 1.75 dimensional ultrasound phased array to be used for treating prostate cancer and benign prostatic hyperplasia is presented. With this array, the position of the focus can be controlled by changing the electrical power and phase to the individual elements for electronically focusing and steering in a three dimensional volume. The array was designed with a maximum steering angle of ± 13.5° in the transverse direction and a maximum depth of penetration of 11 cm, which allows the treatment of large prostates. The transducer piezoelectric ceramic, matching layers and cable impedance have been designed for maximum power transfer to tissue. RESULTS: To verify the capability of the transducer for focusing and steering, exposimetry was performed and the results correlated well with the calculated field. Ex vivo experiments using bovine tissue were performed with various lesion sizes and indicated the capability of the transducer to ablate tissue using short sonications. CONCLUSION: A 1.75 dimensional array, that overcame the drawbacks associated with one-dimensional arrays, has been designed, built and successfully tested. Design issues, such as cable and ceramic capacitances, were taken into account when designing this array. The final prototype overcame also the problem of generating grating lobes at unwanted locations by tapering the array elements

Molecular Mining of Alleles in Water Buffalo Bubalus bubalis and Characterization of the TSPY1 and COL6A1 Genes

discovered in the process. gene in water buffalo, which localized to the Y chromosome.The MASA approach enabled us to identify several genes, including two of clinical significance, without screening an entire cDNA library. Genes identified with TGG repeats are not part of a specific family of proteins and instead are distributed randomly throughout the genome. Genes showing elevated expression in the testes and spermatozoa may prove to be potential candidates for in-depth characterization. Furthermore, their possible involvement in fertility or lack thereof would augment animal biotechnology