Exploring the Intersection of Digital Virtual Consumption and Family Rituals

Since Rook (1985) first described important linkages between rituals and consumer behavior, scholars have examined consumer rituals from the perspectives of the individual consumer, marketers, marketing exchanges, and cultural institutions. New modes of communication and expression (e.g., digital media), and globalization calls for a thorough understanding of the consumption-related ritual topics, and what areas they should explore in the future. In this paper, we systematically review articles in the top marketing and consumer behavior journals to provide an overview of the current composition of ritual scholarship, and of prospective areas for future research. In so doing, we hope to categorize ritual scholarship into broad conceptual domains and evaluate our current understanding of rituals in each, identify gaps in our understanding based on the changing market environment, and suggest areas of inquiry to address these gaps. We examined articles in the top twelve marketing journals identified in the SCImago Journal Rank of all marketing journals, each with an impact factor of at least 2.5. We searched for articles pertaining to consumption rituals in the twelve journals by consulting the three business databases included in the EBSCO database. Of these journals, five included pertinent articles: Journal of Marketing, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, and the Journal of Retailing. We determined that the authors’ foci led to an emergent partition of the literature into five domains (albeit with a few overlaps). The research team engaged in close reads and iterative discussion of articles, identifying various themes and research extensions within each domain. The themes are: foundational, macro-level, meso-level, marketplace-level, and micro-level

Consumers\u27 Management of Risk in Daily Life through Digital Virtual Consumption

The term “risky consumption” elicits visions of extreme contexts, such as leaping from a moving airplane at 30,000 feet above ground or using illicit hallucinogenic drugs. However, this study aims to answer the call for understanding risk that is inherent in consumers’risk-laden life events. Specifically, we examine the process by which consumers use digital virtual consumption (DVC) to negotiate tensions related to risk and the implications that this process holds for consumers’ identity narratives. Findings demonstrate how consumers, upon a triggering risk-laden life event, can turn to DVC to both cope with risk, as well as to engage in pleasurable risk. The research extends the theoretical understandings of risk and identity as intertwined with DVC. Managerial and social welfare implications are also offered

On The Determination of MDI High-Degree Mode Frequencies

The characteristic of the solar acoustic spectrum is such that mode lifetimes get shorter and spatial leaks get closer in frequency as the degree of a mode increases for a given order. A direct consequence of this property is that individual p-modes are only resolved at low and intermediate degrees, and that at high degrees, individual modes blend into ridges. Once modes have blended into ridges, the power distribution of the ridge defines the ridge central frequency and it will mask the true underlying mode frequency. An accurate model of the amplitude of the peaks that contribute to the ridge power distribution is needed to recover the underlying mode frequency from fitting the ridge. We present the results of fitting high degree power ridges (up to l = 900) computed from several two to three-month-long time-series of full-disk observations taken with the Michelson Doppler Imager (MDI) on-board the Solar and Heliospheric Observatory between 1996 and 1999. We also present a detailed discussion of the modeling of the ridge power distribution, and the contribution of the various observational and instrumental effects on the spatial leakage, in the context of the MDI instrument. We have constructed a physically motivated model (rather than some ad hoc correction scheme) resulting in a methodology that can produce an unbiased determination of high-degree modes, once the instrumental characteristics are well understood. Finally, we present changes in high degree mode parameters with epoch and thus solar activity level and discuss their significance.Comment: 59 pages, 38 figures -- High-resolution version at http://www-sgk.harvard.edu:1080/~sylvain/preprints/ -- Manuscript submitted to Ap

Dispersion of Love waves in a stochastic layer

We consider the problem of propagation of Love waves in an elastic layer of uniform thickness overlying a half-space. The layer is assumed to have elastic properties which vary randomly with position. The mean field in the layer is obtained using the smoothing method. Some interesting cases are described graphically

Exploring Patient-Provider Relationships in Preference-Based Health Care Choices

Patient-physician relationship models previously identified in research do not always capture the full range of consumers’ experiences as they engage in difficult, preference-based decisions. Examining the context of individuals seeking infertility treatment, we identify a new Peripheral Model of patient-physician relationship, whereby the physician’s role is perceived as rather inconsequential