The role of search engine optimization in search marketing

This paper examines the impact of search engine optimization (SEO) on the competition between advertisers for organic and sponsored search results. The results show that a positive level of search engine optimization may improve the search engine's ranking quality and thus the satisfaction of its visitors. In the absence of sponsored links, the organic ranking is improved by SEO if and only if the quality provided by a website is sufficiently positively correlated with its valuation for consumers. In the presence of sponsored links, the results are accentuated and hold regardless of the correlation. When sponsored links serve as a second chance to acquire clicks from the search engine, low-quality websites have a reduced incentive to invest in SEO, giving an advantage to their high-quality counterparts. As a result of the high expected quality on the organic side, consumers begin their search with an organic click. Although SEO can improve consumer welfare and the payoff of high-quality sites, we find that the search engine's revenues are typically lower when advertisers spend more on SEO and thus less on sponsored links. Modeling the impact of the minimum bid set by the search engine reveals an inverse U-shaped relationship between the minimum bid and search engine profits, suggesting an optimal minimum bid that is decreasing in the level of SEO activity. © 2013 INFORMS

Solid-State Nuclear Spin Quantum Computer Based on Magnetic Resonance Force Microscopy

We propose a nuclear spin quantum computer based on magnetic resonance force microscopy (MRFM). It is shown that an MRFM single-electron spin measurement provides three essential requirements for quantum computation in solids: (a) preparation of the ground state, (b) one- and two- qubit quantum logic gates, and (c) a measurement of the final state. The proposed quantum computer can operate at temperatures up to 1K.Comment: 16 pages, 5 figure

A Magnetic Resonance Force Microscopy Quantum Computer with Tellurium Donors in Silicon

We propose a magnetic resonance force microscopy (MRFM)-based nuclear spin quantum computer using tellurium impurities in silicon. This approach to quantum computing combines the well-developed silicon technology with expected advances in MRFM.Comment: 9 pages, 1 figur

Intrinsic Cavity QED and Emergent Quasi-Normal Modes for Single Photon

We propose a special cavity design that is constructed by terminating a one-dimensional waveguide with a perfect mirror at one end and doping a two-level atom at the other. We show that this atom plays the intrinsic role of a semi-transparent mirror for single photon transports such that quasi-normal modes (QNM's) emerge spontaneously in the cavity system. This atomic mirror has its reflection coefficient tunable through its level spacing and its coupling to the cavity field, for which the cavity system can be regarded as a two-end resonator with a continuously tunable leakage. The overall investigation predicts the existence of quasi-bound states in the waveguide continuum. Solid state implementations based on a dc-SQUID circuit and a defected line resonator embedded in a photonic crystal are illustrated to show the experimental accessibility of the generic model.Comment: 4 pages,5 figures, Comments welcom

Effect of retardation on the dynamics of entanglement between atoms

The role of retardation in the entanglement dynamics of two distant atoms interacting with a multi-mode field of a ring cavity is discussed. The retardation is associated with a finite time required for light to travel between the atoms located at a finite distance and between the atoms and the cavity boundaries. We explore features in the concurrence indicative of retardation and show how these features evolve depending on the initial state of the system, distance between the atoms and the number of modes to which the atoms are coupled. In particular, we consider the short-time and the long time dynamics for both the multi- and sub-wavelength distances between the atoms. It is found that the retardation effects can qualitatively modify the entanglement dynamics of the atoms not only at multi- but also at sub-wavelength distances. We follow the temporal evolution of the concurrence and find that at short times of the evolution the retardation induces periodic sudden changes of entanglement. To analyze where the entanglement lies in the space spanned by the state vectors of the system, we introduce the collective Dicke states of the atomic system that explicitly account for the sudden changes as a periodic excitation of the atomic system to the maximally entangled symmetric state. At long times, the retardation gives rise to periodic beats in the concurrence that resemble the phenomenon of collapses and revivals in the Jaynes-Cummings model. In addition, we identify parameter values and initial conditions at which the atoms remain separable or are entangled without retardation during the entire evolution time, but exhibit the phenomena of sudden birth and sudden death of entanglement when the retardation is included.Comment: 16 pages, 14 figure

A Modified Approach to Single-Spin Detection Using Magnetic Resonance Force Microscopy

The magnetic moment of a single spin interacting with a cantilever in magnetic resonance force microscopy (MRFM) experiences quantum jumps in orientation rather than smooth oscillations. These jumps cannot be detected by a conventional MRFM based on observation of driven resonant oscillations of a cantilever. In this paper, we propose a method which will allow detection of the magnetic signal from a single spin using a modification of a conventional MRFM. We estimate the opportunity to detect the magnetic signal from a single proton.Comment: 4 pages LaTex, 4 figures in GIF forma

Nitrogen and phosphorus limitation of oceanic microbial growth during spring in the Gulf of Aqaba

Bioassay experiments were performed to identify how growth of key groups within the microbial community was simultaneously limited by nutrient (nitrogen and phosphorus) availability during spring in the Gulf of Aqaba's oceanic waters. Measurements of chlorophyll a (chl a) concentration and fast repetition rate (FRR) fluorescence generally demonstrated that growth of obligate phototrophic phytoplankton was co-limited by N and P and growth of facultative aerobic anoxygenic photoheterotropic (AAP) bacteria was limited by N. Phytoplankton exhibited an increase in chl a biomass over 24 to 48 h upon relief of nutrient limitation. This response coincided with an increase in photosystem II (PSII) photochemical efficiency (F v /F m), but was preceded (within 24 h) by a decrease in effective absorption crosssection (σPSII) and electron turnover time (τ). A similar response for τ and bacterio-chl a was observed for the AAPs. Consistent with the up-regulation of PSII activity with FRR fluorescence were observations of newly synthesized PSII reaction centers via low temperature (77K) fluorescence spectroscopy for addition of N (and N + P). Flow cytometry revealed that the chl a and thus FRR fluorescence responses were partly driven by the picophytoplankton (æ10 μm) community, and in particular Synechococcus. Productivity of obligate heterotrophic bacteria exhibited the greatest increase in response to a natural (deep water) treatment, but only a small increase in response to N and P addition, demonstrating the importance of additional substrates (most likely dissolved organic carbon) in moderating the heterotrophs. These data support previous observations that the microbial community response (autotrophy relative to heterotrophy) is critically dependent upon the nature of transient nutrient enrichment. © Inter-Research 2009

Quantum Measurement of a Single Spin using Magnetic Resonance Force Microscopy

Single-spin detection is one of the important challenges facing the development of several new technologies, e.g. single-spin transistors and solid-state quantum computation. Magnetic resonance force microscopy with a cyclic adiabatic inversion, which utilizes a cantilever oscillations driven by a single spin, is a promising technique to solve this problem. We have studied the quantum dynamics of a single spin interacting with a quasiclassical cantilever. It was found that in a similar fashion to the Stern-Gerlach interferometer the quantum dynamics generates a quantum superposition of two quasiclassical trajectories of the cantilever which are related to the two spin projections on the direction of the effective magnetic field in the rotating reference frame. Our results show that quantum jumps will not prevent a single-spin measurement if the coupling between the cantilever vibrations and the spin is small in comparison with the amplitude of the radio-frequency external field.Comment: 16 pages RevTeX including 4 figure

Large magnetothermal conductivity of HoMnO_3 single crystals and its relation to the magnetic-field induced transitions of magnetic structure

We study the low-temperature heat transport of HoMnO_3 single crystals to probe the magnetic structures and their transitions induced by magnetic field. It is found that the low-T thermal conductivity (\kappa) shows very strong magnetic-field dependence, with the strongest suppression of nearly 90% and the biggest increase of 20 times of \kappa compared to its zero-field value. In particular, some ``dip"-like features show up in \kappa(H) isotherms for field along both the ab plane and the c axis. These behaviors are found to shed new light on the complex H-T phase diagram and the field-induced re-orientations of Mn^{3+} and Ho^{3+} spin structures. The results also demonstrate a significant spin-phonon coupling in this multiferroic compound.Comment: 5 pages, 4 figures, accepted for publication in Phys. Rev.

Adjunctive Atypical Antipsychotic Treatment for Major Depressive Disorder: A Meta-Analysis of Depression, Quality of Life, and Safety Outcomes

Atypical antipsychotic medications are widely prescribed for the adjunctive treatment of depression, yet their total risk-benefit profile is not well understood. We thus conducted a systematic review of the efficacy and safety profiles of atypical antipsychotic medications used for the adjunctive treatment of depression