250 research outputs found

    Affective Influences on Conceptual and Perceptual Priming

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    Suggested by previous research in the field of behavioral economics, the priming effect provides strong evidence for the limitation of the expected utility theory as people do not always make decisions to maximize their utility but rather follow the impulse affected by the priming effect. This study looks at the effect of priming on consumer behavior and how moods influence the effectiveness of priming. Although many research has studied priming effects in different contexts, little research has focused on the affective influences on perceptual and conceptual priming. Supported by the previous research on affect and decision-making, this study is built on the hypotheses that good moods increase the effectiveness of perceptual priming in comparison to bad moods, and bad moods decrease the effectiveness of conceptual priming in comparison to good moods. This study observed and compared the effectiveness of perceptual and conceptual primings in happy and unhappy conditions. Our results provide weak evidence to support our hypotheses. This paper is structured as follows. Section 1 and 2 introduce topic and provide a theoretical background of the study. Section 3 and 4 discuss details about methodology and regression models used in this study. In section 5 and 6 provide the data analysis, results and the limitations of the study. Finally, section 7 conducts a general discussion and summary of the study

    The eff ective application of game theory in market competition

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    game theory is a branch of modern mathematics and an important part of operations research. It covers a wide range of fi elds and is applied in military, economic, political and other fi elds. In addition, it also has many connections with accounting, statistics, social psychology and other disciplines. This paper mainly analyzes the application of game theory in market competition, hoping to provide some valuable references for readers

    Multiplicity of Periodic Solutions for Third-Order Nonlinear Differential Equations

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    We study the existence of periodic solutions for third-order nonlinear differential equations. The method of proof relies on Schauder’s fixed point theorem applied in a novel way, where the original equation is transformed into second-order integrodifferential equation through a linear integral operator. Finally, examples are presented to illustrate applications of the main results

    Marine Ecological Disasters and Their Physical Controlling Mechanisms in Jiangsu Coastal Area

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    The studies in this chapter are focused on marine ecological disasters in Jiangsu coastal area. Three kinds of algal blooms occurred in this region, namely, red tide associated with Dinoflagellate, green tide associated with Ulvaprolifera and golden tide associated with Sargassum. Numerical model results demonstrated that red tides in Haizhou Bay originated locally, because most of Dinoflagellates near Zhoushan Islands would be transported northeastward by the Changjiang diluted water, and even the lucky ones that entered the south of Jiangsu coastal area would die in the Subei Shoal due to high turbidity there. Due to the Changjiang diluted water and the prevailing southerly wind, Ulvaprolifera could not drift southward, either. Seawater with high turbidity in the Subei Shoal limited sunlight penetration into deep water column, and further inhibited the growth of Ulvaprolifera suspending in the water column. In this chapter, we use drift bottles and satellite-tracked Argos drifters to provide solid direct dynamic evidence that Ulvaprolifera could drift from the Subei Shoal to Qingdao coastal area and even further north. The sand ridges limited the traveling path of Ulvaprolifera in the Subei Shoal, and wind-driven currents and other baroclinic processes helped Ulvaprolifera travel farther to the north
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