Country branding emerging from citizens’ emotions and the perceptions of competitive advantage: the case of Malaysia

This article aims to examine the elements of country branding from the perspectives of a country’s citizens. In this exploration, the study constructs their views toward the country using both emotion (affect) and perceptions of competitive advantage and subsequently conceptualizes and tests a framework of internal country-branding elements. Using a survey approach, the study generated a total sample of 445 respondents across Malaysia. Structural equation modeling was employed to analyze the data and to test the hypotheses. Findings indicate that Malaysia can be portrayed favorably through export, human capital, culture and heritage, and political efforts. While some elements (human capital, culture and heritage, and politics) are important to foster positive emotions among its citizens, others (export, human capital, and politics) are considered as key tools to build competitive advantage. Implications exist for tourism marketers and policy makers, as the study highlights the importance of branding toward a country’s citizens and revealing the specific preferences affecting the citizens’ emotions and perceptions toward competitive advantage

Optical Interferometry of early-type stars with PAVO@CHARA. I. Fundamental stellar properties

We present interferometric observations of 7 main-sequence and 3 giant stars with spectral types from B2 to F6 using the PAVO beam combiner at the CHARA array. We have directly determined the angular diameters for these objects with an average precision of 2.3%. We have also computed bolometric fluxes using available photometry in the visible and infrared wavelengths, as well as space-based ultraviolet spectroscopy. Combined with precise \textit{Hipparcos} parallaxes, we have derived a set of fundamental stellar properties including linear radius, luminosity and effective temperature. Fitting the latter to computed isochrone models, we have inferred masses and ages of the stars. The effective temperatures obtained are in good agreement (at a 3% level) with nearly-independent temperature estimations from spectroscopy. They validate recent sixth-order polynomial (B-V)-$T_\mathrm{eff}$ empirical relations \citep{Boyajian2012a}, but suggest that a more conservative third-order solution \citep{vanBelle2009} could adequately describe the (V-K)-$T_\mathrm{eff}$ relation for main-sequence stars of spectral type A0 and later. Finally, we have compared mass values obtained combining surface gravity with inferred stellar radius (\textit{gravity mass}) and as a result of the comparison of computed luminosity and temperature values with stellar evolutionary models (\textit{isochrone mass}). The strong discrepancy between isochrone and gravity mass obtained for one of the observed stars, $\gamma$\,Lyr, suggests that determination of the stellar atmosphere parameters should be revised.Comment: 13 pages, 9 figures, accepted for publication in MNRA

Bio-implant as a novel restoration for tooth loss

published_or_final_versio

A multi-functional PEGylated gold(iii) compound: potent anti-cancer properties and self-assembly into nanostructures for drug co-delivery

published_or_final_versio

The mechanical relaxation study of polycrystalline MgCNi3

The mechanical relaxation spectra of a superconducting and a non-superconducting MgCNi3 samples were measured from liquid nitrogen temperature to room temperature at frequency of kilohertz. There are two internal friction peaks (at 300 K labeled as P1 and 125 K as P2) for the superconducting sample. For the non-superconducting one, the position of P1 shifts to 250 K, while P2 is almost completely depressed. It is found that the peak position of P2 shifts towards higher temperature under higher measuring frequency. The calculated activation energy is 0.13eV. We propose an explanation relating P2 to the carbon atom jumping among the off-center positions. And further we expect that the behaviors of carbon atoms maybe correspond to the normal state crossovers around 150 K and 50 K observed by many other experiments.Comment: 4 figure

Determination of sodium fatty acid in soap Formulation Using Fourier Transform Infrared (FTIR) spectroscopy and multivariate calibrations.

Fourier Transform Infrared (FTIR) spectroscopy using an attenuated total reflectance (ATR) accessory has been investigated as a method for the determination of sodium-fatty acid (sodium-FA) in soap formulations. Multivariate calibrations namely partial least squares regression (PLS) and principle component regression (PCR) were developed for the prediction of sodium-FA using spectral ranges on the basis of relevant IR absorption bands related to sodium-FA. The sodium-FA content in soap formulations was predicted accurately at wavenumbers of 1,570–1,550 cm−1, which is specific for RCOO− Na+ vibration. The PLS method was found to be a consistently better predictor when both PLS and principal component regression (PCR) analyses were used for quantification of sodium-FA. Furthermore, FTIR spectroscopy can be an alternative technique to American oil Chemist Society methods which use a titrimetric technique because FTIR offers rapid, easy sample preparation and is friendly to the environment

License prices for financially constrained firms

It is often alleged that high auction prices inhibit service deployment. We investigate this claim under the extreme case of financially constrained bidders. If demand is just slightly elastic, auctions maximize consumer surplus if consumer surplus is a convex function of quantity (a common assumption), or if consumer surplus is concave and the proportion of expenditure spent on deployment is greater than one over the elasticity of demand. The latter condition appears to be true for most of the large telecom auctions in the US and Europe. Thus, even if high auction prices inhibit service deployment, auctions appear to be optimal from the consumers’ point of view