Human vs. Virtual Endorser? Interaction Effect of Endorser Type and Product Type on Consumers’ Product Attitudes

Despite the increasing use of virtual endorsers in marketing, their effectiveness across different brands remains unclear. Drawing upon the Match-up Hypothesis, this research-in-progress study explores the interaction effect of endorser type and product type on consumers’ product attitudes. Utilizing three laboratory experiments and a field study, we propose that consumers will have less favorable attitudes towards physical products when they are promoted by virtual endorsers compared to human endorsers. Conversely, virtual products featured by virtual endorsers are expected to be viewed more favorably than those featured by human endorsers. We will examine the mediating role of perceived fit. Additionally, we predict that the interaction effect is attenuated when consumers hold weaker lay beliefs that human beings predominantly experience physiological sensations and that virtual avatars predominantly experience virtual sensations. This research is expected to broaden our understanding of virtual influencers and provide strategic insights for advertising in the metaverse era

Feature Extraction and Fusion Using Deep Convolutional Neural Networks for Face Detection

This paper proposes a method that uses feature fusion to represent images better for face detection after feature extraction by deep convolutional neural network (DCNN). First, with Clarifai net and VGG Net-D (16 layers), we learn features from data, respectively; then we fuse features extracted from the two nets. To obtain more compact feature representation and mitigate computation complexity, we reduce the dimension of the fused features by PCA. Finally, we conduct face classification by SVM classifier for binary classification. In particular, we exploit offset max-pooling to extract features with sliding window densely, which leads to better matches of faces and detection windows; thus the detection result is more accurate. Experimental results show that our method can detect faces with severe occlusion and large variations in pose and scale. In particular, our method achieves 89.24% recall rate on FDDB and 97.19% average precision on AFW

Fermentation of tomato juice improves \u3cem\u3ein vitro\u3c/em\u3e bioaccessibility of lycopene

The impact of fermentation (Saccharomyces cerevisiae ATCC 9763) on the bioaccessibility of lycopene in a model tomato juice was examined. The physicochemical and structural properties of the tomato tissue were determined after fermentation and the bioaccessibility of lycopene was monitored using a simulated gastrointestinal tract. A lycopene concentration of 45.1 mg/100 g was obtained under optimal fermentation conditions. The cell walls of the tomato cells were hydrolyzed and disrupted by fermentation. Cell disruption decreased the pectin content and reduced the tissue fragment size, thereby reducing gravitational separation and facilitating lycopene release. The lycopene bioaccessibility in the tomato juices increased in the following order: unfermented (8.5%) \u3c fermented (11.4%) \u3c unfermented-emulsified (13.6%) \u3c fermented-emulsified (22.7%). These effects were attributed to a combination of greater tomato tissue disruption and enhanced mixed micelle formation. Our results may be useful for the development of functional foods and beverages with improved health benefits

Puerarin Improves Diabetic Aorta Injury by Inhibiting NADPH Oxidase-Derived Oxidative Stress in STZ-Induced Diabetic Rats

Objective. Puerarin is a natural flavonoid isolated from the TCM lobed kudzuvine root. This study investigated the effect and mechanisms of puerarin on diabetic aorta in rats. Methods. Streptozotocin- (STZ-) induced diabetic rats were administered with puerarin for 3 weeks. Levels of serum insulin (INS), PGE2, endothelin (ET), glycated hemoglobin (GHb), H2O2, and nitric oxide (NO) in rats were measured by ELISA and colorimetric assay kits. The aortas were stained with H&E. Moreover, the mRNA expression of ICAM-1, LOX-1, NADPH oxidase 2 (NOX2), and NOX4 and the protein expression of ICAM-1, LOX-1, NF-κB p65, E-selectin, NOX2, and NOX4 in aorta tissues were measured by real-time PCR and Western blot, respectively. The localization of ICAM-1, NF-κB p65, NOX2, and NOX4 in the aorta tissues was also determined through immunohistochemistry. Results. Puerarin treatment exerted no effect on fasting blood glucose levels but significantly reduced the serum levels of INS, GHb, PGE2, ET, H2O2, and NO. In addition, puerarin improved the pathological alterations and inhibited the expression of ICAM-1, LOX-1, NOX2, and NOX4 at both mRNA and protein levels. Puerarin also significantly reduced the number of cells showing positive staining for ICAM-1, NOX2, NOX4, and NF-κB p65. Conclusion. Puerarin demonstrated protective effect on the STZ-induced diabetic rat aorta. The protective mechanisms may include regulation of NF-κB and inhibition of NOX2 and NOX4 followed by inhibition of cell adhesion molecule expression

The Influence of Carrier's Attitude and the Position Reduction in Multibeam Echosounding and Airborne Laser Depth Sounding

Having finished the development of the multibeam echosounding system, China is making a great effort to develop an airborne laser depth sounding system. According to the principle of the two kinds of sounding system mentioned above, a series of position reduction formulas and their error equations are developed in this paper. The dynamic effect of marine sounding, i.e., the influence of carrier's attitude, is taken into full account in developing the equations. Finally, the real parameters of the two sounding systems developed by China are used to calculate the position reductions and their accuracies at different heading angles. The results show that the accuracies of depths and positions in multibeam echosounding and airborne laser depth sounding are dependent not only on their own sensors but also on the additional sensors

Seroprevalence of Bartonella in Eastern China and analysis of risk factors

<p>Abstract</p> <p>Background</p> <p><it>Bartonella </it>infections are emerging in the Zhejiang Province of China. However, there has been no effort to date to explore the epidemiology of these infections in this region, nor to identify risk factors associated with exposure to <it>Bartonella</it>. The aim of this study was to investigate the seroprevalence of <it>Bartonella </it>in both patients bitten by dogs and blood donors (for control) in Eastern China, and to identify risk factors associated with exposure to <it>Bartonella</it>. As no previous data for this region have been published, this study will provide baseline data useful for <it>Bartonella </it>infection surveillance, control, and prevention.</p> <p>Methods</p> <p>Blood samples were collected from industrial rabies clinic attendees and blood donors living in eight areas of the Zhejiang Province of China, between December 2005 and November 2006. An indirect immunofluorescent antibody test was used to determine the presence of <it>Bartonella </it>in these samples. Risk factors associated with <it>Bartonella </it>exposure were explored using Chi-square tests and logistic regression analysis of epidemiological data relating to the study's participants.</p> <p>Results</p> <p><it>Bartonella </it>antibodies were detected in 19.60% (109/556) of blood samples. Seroprevalence varied among the eight areas surveys, ranging from over 32% in Hangzhou to only 2% in Jiangshan (X²= 28.22, P < 0.001). We detected a significantly higher prevalence of <it>Bartonella </it>antibodies in people who had been bitten by dogs than in blood donors (X²= 13.86, P < 0.001). Seroprevalence of <it>Bartonella </it>was similar among males (18.61%, n = 317) and females (20.92%, n = 239).</p> <p>Conclusions</p> <p><it>Bartonella </it>antibodies were encountered in people living across Zhejiang Province and the seropositivity rate among those exposed to dog bites was significantly higher than that among blood donors, indicating that dog bites may be a risk factor for <it>Bartonella </it>infection.</p

Pan-Cancer Analysis of lncRNA Regulation Supports Their Targeting of Cancer Genes in Each Tumor Context

Long noncoding RNAs (lncRNAs) are commonly dys-regulated in tumors, but only a handful are known toplay pathophysiological roles in cancer. We inferredlncRNAs that dysregulate cancer pathways, onco-genes, and tumor suppressors (cancer genes) bymodeling their effects on the activity of transcriptionfactors, RNA-binding proteins, and microRNAs in5,185 TCGA tumors and 1,019 ENCODE assays.Our predictions included hundreds of candidateonco- and tumor-suppressor lncRNAs (cancerlncRNAs) whose somatic alterations account for thedysregulation of dozens of cancer genes and path-ways in each of 14 tumor contexts. To demonstrateproof of concept, we showed that perturbations tar-geting OIP5-AS1 (an inferred tumor suppressor) andTUG1 and WT1-AS (inferred onco-lncRNAs) dysre-gulated cancer genes and altered proliferation ofbreast and gynecologic cancer cells. Our analysis in-dicates that, although most lncRNAs are dysregu-lated in a tumor-specific manner, some, includingOIP5-AS1, TUG1, NEAT1, MEG3, and TSIX, synergis-tically dysregulate cancer pathways in multiple tumorcontexts

Genomic, Pathway Network, and Immunologic Features Distinguishing Squamous Carcinomas

This integrated, multiplatform PanCancer Atlas study co-mapped and identified distinguishing molecular features of squamous cell carcinomas (SCCs) from five sites associated with smokin