The World Wide Web as a vehicle for advertising movies to college students: an exploratory study

The purpose of this study is to explore the World Wide Web as a vehicle for advertising movies to college students. Through a survey of LSU students, this study finds that online promotions as vehicles for advertising movies have great potential. Movie promotion websites are rated the second most effective form of movie advertising after television. The study found that people surf movie promotion websites mainly for movie show times, movie plot and cast information to compare film choices, and movie ticket purchases. The huge amount of data available and the 24/7 access to the internet is an important advantage. However, even though the World Wide Web is a proving an excellent media vehicle for movie advertising, it is still too early to determine whether or not it will supplant TV advertising of movies in the near future

Tunable coupled-mode dispersion compensation and its application to on-chip resonant four-wave mixing

We propose and demonstrate localized mode coupling as a viable dispersion engineering technique for phase-matched resonant four-wave mixing (FWM). We demonstrate a dual-cavity resonant structure that employs coupling-induced frequency splitting at one of three resonances to compensate for cavity dispersion, enabling phase-matching. Coupling strength is controlled by thermal tuning of one cavity enabling active control of the resonant frequency-matching. In a fabricated silicon microresonator, we show an 8 dB enhancement of seeded FWM efficiency over the non-compensated state. The measured four-wave mixing has a peak wavelength conversion efficiency of -37.9 dB across a free spectral range (FSR) of 3.334 THz ($\sim$27 nm). Enabled by strong counteraction of dispersion, this FSR is, to our knowledge, the largest in silicon to demonstrate FWM to date. This form of mode-coupling-based, active dispersion compensation can be beneficial for many FWM-based devices including wavelength converters, parametric amplifiers, and widely detuned correlated photon-pair sources. Apart from compensating intrinsic dispersion, the proposed mechanism can alternatively be utilized in an otherwise dispersionless resonator to counteract the detuning effect of self- and cross-phase modulation on the pump resonance during FWM, thereby addressing a fundamental issue in the performance of light sources such as broadband optical frequency combs

Ultra-low-loss CMOS-Compatible Waveguide Crossing Arrays Based on Multimode Bloch Waves and Imaginary Coupling

We experimentally demonstrate broadband waveguide crossing arrays showing ultra low loss down to $0.04\,$dB/crossing ($0.9\%$), matching theory, and crosstalk suppression over $35\,$dB, in a CMOS-compatible geometry. The principle of operation is the tailored excitation of a low-loss spatial Bloch wave formed by matching the periodicity of the crossing array to the difference in propagation constants of the 1$^\text{st}$- and 3$^\text{rd}$-order TE-like modes of a multimode silicon waveguide. Radiative scattering at the crossing points acts like a periodic imaginary-permittivity perturbation that couples two supermodes, which results in imaginary (radiative) propagation-constant splitting and gives rise to a low-loss, unidirectional breathing Bloch wave. This type of crossing array provides a robust implementation of a key component enabling dense photonic integration

Characterization of (H2O)n- clusters using model potential approaches

(H2O)n- clusters have attracted considerable interest since their discovery. Experimentally, three kinds of isomers of (H2O)n- have been identified, but the relationship between the cluster size and the distribution of the excess electron is unknown. The pathways for conversion of the surface- to cavity-bound electron are also controversial. In this thesis, molecular dynamics simulations are applied using a (H2O)n- model introduced by the Jordan group. It is found that for (H2O)6−, the tweezers structure rapidly evolves to the more stable AA structure, however for book structure the energy barrier is much higher and formation of the AA isomer is not observed on the picosecond time scale

Game analysis of the knowledge sharing mechanism for the supply chain collaborative innovation

Purpose: In information economy era, innovation is the key to improve the competitiveness of enterprises. The traditional way of enterprise innovation is outdated and supply chain collaborative innovation has becoming popular. This paper aims to analyze the mechanism of knowledge sharing between enterprises in supply chain collaborative innovation. Design/methodology/approach: This paper analyzes the supply chain members’ willingness to share knowledge by using the game theory. The result of knowledge sharing between two companies is analyzed by using the evolutionary game. Findings: We broke the knowledge sharing process in supply chain collaborative innovation into knowledge mining and knowledge transferring. We got the best knowledge sharing strategy of each supply chain member. We gave the influencing factors of knowledge sharing between members for the knowledge sharing mechanisms in supply chain collaborative innovation. Research limitations/implications: We didn’t study the willingness of more than two supply chain members to share knowledge and the result of knowledge sharing between them. And this situation is more realistic. Practical implications: Our findings can help to improve the effect of knowledge sharing in supply chain collaborative innovation.Originality/value: The paper introduces the game theory to knowledge sharing between members in supply chain collaborative innovation, deepens the understanding of knowledge sharing in supply chain collaborative innovation, and gives some interesting findings.Peer Reviewe