HUMAS SEKOLAH SEBAGAI SALAH SATU PERWUJUDAN INOVASI DALAM PENDIDIKAN

Lembaga pendidikan berkeharusan melakukan inovasi agar eksistensinya selalu terjaga dan bertumbuh sehat melalui kemampuan daya saing tinggi. Inovasi tidak hanya pada aspek yang secara langsung berkaitan dengan pembelajaran, namun pada perangkat atau fungsi tertentu dalam institusi/organisasi yang berkontribusi pada meningkatnya kualitas layanan pendidikan. Salah satu di antaranya adalah pada fungsi hubungan masyarakat (humas) pendidikan yang sekarang ini umum yang telah dilembagakan secara formal. Fungsi utama humas pendidikan adalah mengupayakan partisipasi masyarakat terhadap penyelenggaraan pendididikan suatu lembaga secara optimum. Fakta dan opini yang berkembang sejak beberapa tahun terakhir ini adalah keyakinan bahwa ada keterkaitan antara invovasi pendidikan dan humas pendidikan, namun selalu ada kendala yang muncul dalam inovasi yang intinya adalah perubahan dan pembaruan dalam pendidikan, namun pelaksanaan humas pendidikan merupakan keniscayaan untuk dikembangkan

REBRANDING DAN PROMOSI LAUNDRY SEPATU SNEAKLIN DI KOTA BANDUNG INDRAYANSYAH 116010004.WASKA WARTA DAN TATA KARTASUDJANA

Rebranding dan promosi laundry sepatu Sneaklin di Kota Bandung ini bertujuan untuk memperkenalkan laundry sepatu Sneaklin kepada masyarkat Kota Bandung yang belum mengenal dan mengetahui keberadaan Sneaklin, masyarakat di kalangan muda dan keluarga perlu mengetahui laundry sepatu ini bagi yang tidak memiliki waktu dan awam dalam pencucian sepatu. dengan dibuatnya rebranding dan promosi ini diharapkan masyarakat mengenali dan menggunakan jasa usaha laundry sepatu ini. Kata kunci : rebranding, promosi, laundry se

PROSES PENCIPTAAN NILAI (VALUE CREATION) PADA LEMBAGA PENDIDIKAN

Penciptaan nilai (value creation) merupakan spirit yang mendasari dinamika kehidupan organisasi yang visioner. Semua organisasi yang sukses dapat  dipastikan berangkat dari pemahaman yang baik bahwa usaha yang dilakukan/ dikembangkannya itu adalah menciptakan nilai (to create value) bagi para pelanggan (customers), anggota/pekerja (employees), dan para pemilik/pemodal atau pemegang saham (shareholder). Ketiga kelompok ini saling mangkait kuat dan tak dapat dipisahkan, karenanya kepentingan masing-masing harus dipenuhi secara berimbang. Upaya membangun nilai yang memungkinkan suatu organisasi bertahan (sustain) tidak bisa dikenakan pada hanya satu pihak/ kelompok semata, melainkan hanya dapat diwujudkan apabila diupayakan secara utuh/menyeluruh pada tiga kelompok kepentingan tersebut. Proses penciptaan nilai setidaknya mencakup dua dimensi, yaitu: problem solving yang esensinya adalah apa-apa yang dilakukan organisasi sehingga membuahkan keuntungan (benefit) tertentu bagi para pemangku kepentingan; dan relationship experience yaitu bagaimana mewujudkannya hingga dapat membuahkan kepercayaan (confidence) berdasarkan hubungan yang bernilai

PERANCANGAN MEDIA PROMOSI PARIWISATA KABUPATEN BEKASI Aninda Puri Utami 126010039.Waska Warta dan Erna Nurmalinda

Kabupaten Bekasi adalah sebuah kabupaten di Provinsi Jawa Barat yang pusat pemerintahannya berada di Cikarang. Kabupaten Bekasi terdiri dari 23 kecamatan dengan jumlah penduduk kurang lebih 1,9 juta jiwa. Perekonomian di Kabupaten Bekasi ditopang oleh sektor industri dengan banyaknya kawasan industri sehingga Kabupaten Bekasi lebih dikenal dengan kawasan industri yang panas dan penuh polusi. Kabupaten Bekasi dianggap tidak memiliki daya tarik wisata sama sekali. Masyarakat Kabupaten Bekasi lebih memilih untuk berlibur di luar kota seperti Bandung, Jakarta, dan lain-lain. Sayangnya belum banyak yang mengetahui bahwa Kabupaten Bekasi memiliki potensi pariwisata yang beragam seperti kawasan bahari Muara Gembong, Danau Cibeureum, Taman Buaya Indonesia Jaya, dan Gedung Juang. Tujuan dari disusunnya penelitian ini adalah membantu masyarakat Kabupaten Bekasi untuk lebih mengenal dan mencintai segala potensi yang dimiliki oleh daerahnya sendiri sehingga dapat memajukan potensi pariwisata yang ada. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan menyelidiki pengumpulan informasi untuk menguji hipotesis atau menjawab pertanyaan yang menyangkut dengan keadaan yang sedang berlangsung saat ini. Kesimpulan secara umum adalah membuat media promosi pariwisata Kabupaten Bekasi yang dapat memberi informasi kepada masyarakat tentang sisi lain dari Kabupaten Bekasi yang nyatanya memiliki potensi pariwisata yang menarik, sehingga Kabupaten Bekasi lebih menarik karena memiliki dua sisi berlainan yang saling melengkapi yaitu kawasan industri dan tempat wisata

Implementation of Total Quality Management (TQM) in the Implementation of Education Quality Control in Information Engineering Study Program

The main key to quality education management is how to carry out good and quality education to give birth to a generation of people who have potential, abilities, talents that grow and develop in all areas of life so that they are able to compete globally. For the implementation of quality education (quality), quality organizational management is also needed, one of which is by implementing Total Quality Management. Efforts to standardize quality and guarantee the implementation of higher education must meet quality standards in an effort to maintain and improve the quality of education nationally. In general, the definition of quality assurance in higher education is: The process of establishing and fulfilling education quality standards consistently and continuously so that customers get satisfaction. The process to ensure that the quality of graduates is in accordance with the specified/promised competencies so that quality can be consistently maintained and continuously improved

The Leadership Style of the Program Chair in Improving the Performance of Lectures and Its Relevance to the Quality of Education: A Case Study of the Informatics Engineering Program at ITB Swadharma

This research examines the significance of effective leadership and job performance in achieving organizational or company goals. The research focuses on the leadership style adopted by the head of the information technology engineering study program in improving the performance of lecturers and its relevance to the quality of education in the program. This research holds important value in providing recommendations to decision-makers in educational quality improvement programs to face increasing competition in the higher education industry. This section highlights the importance of effective leadership and job performance in motivating and guiding employees to achieve organizational goals and their impact on the quality of education. Good leadership can involve various aspects, such as providing direction, implementing plans, and motivating organizational members to work effectively. The factors that support educational quality in the implementation model of Total Quality Management include: 1) leadership, 2) customer-focused approach, 3) organizational climate, 4) problem-solving teams, 5) meaningful data, 6) scientific methods and tools, and 7) education and training. The data sources used in this research include: 1) secondary data from internal and external evaluation reports, 2) questionnaires to measure the perceptions of students and lecturers, 3) interviews with the head of the study program, lecturers, students, and alumni, 4) policy documents and strategic plans, and 5) statistical data on the performance of lecturers and students

IMPLEMENTASI DIGITAL MARKETING KARGO POS DI KANTOR POS INDONESIA CIKARANG

Cikarang Post Office has a superior product, namely logistics products in postal cargo services, this is supported because the Cikarang Post Office is in a potential location in developing the logistics product market, especially postal cargo. In order for the postal cargo service product to be better known by shipping service users, especially factories in the Cikarang industrial area, the Cikarang Post Office carries out digital marketing activities through social media platforms. This study aims to describe the implementation of digital marketing in promoting Cargo Services, describe the results obtained from using Instagram as a promotional media for Jasa Kargo, describe the supporting factors and strengths of using Instagram as a promotional media for Jasa Kargo, and describe the weaknesses or obstacles of using Instagram as a medium. Promotion of Cargo Services PT. Pos Indonesia Cikarang using a case study approach. The results illustrate that the Cikarang Post Office carries out digital marketing activities using the 7P marketing communication strategy (product, price, place, promotion, physical evidence, people and process) by publishing the various advantages of postal cargo services they offer, and responding to any comments or questions from customers or potential customers. From this digital marketing activity resulted in an increase in the number of customers. The promotion component is not fulfilled, due to bureaucratic obstacles that make the Cikarang Post Office unable to create their own promotional materials according to their target market

Science Learning Management to Improve Student Learning Outcomes

To improve learning outcomes in educational institutions, it is necessary to apply learning management, which is part of education management. Because educational management is a set of interrelated processes in achieving the goals of an educational institution. Based on the management theory of preliminary studies to improve student learning outcomes, educational institutions must apply the concept of learning management to educational institutions. This research will be carried out at MTS N 16 Ciamis, MTs Alhuda Sadananya, Ciamis Regency and MTs S Mujahidin, Tasikmalaya Regency on science learning management in an effort to improve learning outcomes. Natural Science learning management as an effort to improve student learning outcomes in Madrasah Tsanawiyah Negeri 16 Ciamis Regency, Madrasah Tsanawiyah Alhuda Sadanaya Ciamis Regency and Madrasah Tsanawiyah Mujahidin Sukaratu, Tasikmalaya Regency. Implement natural science learning management through management stages, namely science learning planning, organizing, implementing, as well as monitoring and evaluation

Management Effectiveness of Educators and Education Personnel

Educator management and education personnel are activities that must be carried out from educators and education personnel entering the educational organization to stopping through the process of HR planning, recruitment, selection, placement, compensation, awards, education and development training, and dismissal. Education and education management must absolutely be applied by the principal in order to utilize Human Resources effectively efficiently to achieve optimal results. The purpose of this study is to know and describe the planning, organizing, and supervision of educators and education personnel. The research approach with qualitative methods, the research was carried out from February to April 2023 at SMAN 18 North Jakarta with the results of the study showing that in general the planning, organization and supervision  carried out by employee management at SMAN 18 North Jakarta have been carried out effectively, namely by compiling and implementing work programs from each apparatus or each education staff,  Then divide the duties of each education staff according to the abilities they hav

The Role of Teachers in Improving Competency Standards for Graduates of SMPN 129 Jakarta Students

National education standards are the minimum criteria that must be met in the implementation of education. national education standards include content standards, process standards, graduate competency standards, educator and education staff standards, infrastructure standards, management standards, financing standards, assessment standards. The purpose of this study is to reveal efforts to improve graduate competency standards by teachers and other parties. This research uses descriptive qualitative. The research was conducted on December 12 2022 at SMPN 129 Jakarta. The results of the study show that the KL Standards of SMPN 129 Jakarta related to Spirituality, mastery of Science and Technology, and further education can be fulfilled by the teacher's role in developing each national standard and implementing programs outside of class hours