Beneath the beard : do facial morphometrics influence the strength of judgments of men's beardedness?

This study was supported by a University of Queensland Postdoctoral Research Fellowship awarded to BJWD.Converging evidence suggests men's beards, like many androgen-dependent masculine secondary sexual traits, communicate masculinity and dominance intra-sexually while effects of men's beardedness on attractiveness ratings are more equivocal. Beards may enhance perceived masculinity and dominance via amplifying aspects of underlying craniofacial masculinity, particularly the size of the lower face and jaw. Here we tested these predictions across two studies. In Study 1, we tested how three facial metrics - objectively measured craniofacial masculinity, facial-width-to-height ratio (fWHR), and jaw size - calculated while clean-shaven impacted on ratings of attractiveness, masculinity and dominance of 37 men photographed when clean-shaven and with full beards. Results showed that beards exerted significant and positive effects on masculinity, dominance and to a lesser extent attractiveness. However, fWHR did not significantly interact with beardedness to influence the directions of any of the ratings, and while some linear and nonlinear interactions were significant between objective craniofacial masculinity and beardedness as well as between jaw size and beardedness, they tended to be subtle and dwarfed by the large main effect of beardedness on perceptual ratings. In Study 2, we measured ratings of attractiveness, masculinity and dominance for composite clean-shaven and bearded stimuli experimentally manipulated in facial shape to represent ±50% the shape of a beard, essentially manipulating the size of the lower face and jaw of the stimuli. We found a strong main effect whereby bearded stimuli enhanced dominance and masculinity ratings over clean-shaven stimuli. Increasing the size of the lower face and jaw augmented ratings of masculinity and dominance in clean-shaven stimuli but did not exert strong effects within bearded stimuli. Attractiveness ratings were highest for bearded faces with smaller jaws followed by bearded and clean-shaven faces with larger jaws and lowest for clean-shaven faces with small jaws. Taken together, our findings suggest that beards exert main effects on masculinity and dominance possibly by amplifying male typical facial shape. Attractiveness ratings of facial hair may reflect a compromise between overly dominant looking faces with larger jaws and the additive effects beardedness has on these ratings.PostprintPeer reviewe

Cross-Cultural Variation in Men's Beardedness

Objectives To test whether cross-cultural variation in men’s facial hair conforms to patterns predicted by processes of inter-sexual and intra-sexual selection. Methods Data were taken from the PEW Research Center’s World’s Muslims’ project that collected information from 14,032 men from 25 countries. An Independent Factor Analysis was used to analyse how suites of demographic factors predict men’s beardedness. Results Analyses replicated those from past research using the PEW data, showing that beardedness was more frequent under prevailing conditions of lower health and higher economic disparity. Conclusions These findings contribute to evidence that men’s decision to augment their masculinity via full beardedness occurs under conditions characterised by stronger inter-sexual and intra-sexual selection

Women's preferences for men's beards show no relation to their ovarian cycle phase and sex hormone levels

According to the ovulatory shift hypothesis, women's mate preferences for male morphology indicative of competitive ability, social dominance, and/or underlying health are strongest at the peri-ovulatory phase of the menstrual cycle. However, recent meta-analyses are divided on the robustness of such effects and the validity of the often-used indirect estimates of fertility and ovulation has been called into question in methodological studies. In the current study, we test whether women's preferences for men's beardedness, a cue of male sexual maturity, androgenic development and social dominance, are stronger at the peri-ovulatory phase of the menstrual cycle compared to during the early follicular or the luteal phase. We also tested whether levels of estradiol, progesterone, and the estradiol to progesterone ratio at each phase were associated with facial hair preferences. Fifty-two heterosexual women completed a two-alternative forced choice preference test for clean-shaven and bearded male faces during the follicular, peri-ovulatory (validated by the surge in luteinizing hormone or the drop in estradiol levels) and luteal phases. Participants also provided for one entire menstrual cycle daily saliva samples for subsequent assaying of estradiol and progesterone. Results showed an overall preference for bearded over clean-shaven faces at each phase of the menstrual cycle. However, preferences for facial hair were not significantly different over the phases of menstrual cycle and were not significantly associated with levels of reproductive hormones. We conclude that women's preferences for men's beardedness may not be related to changes in their likelihood of conception

Microbes and masculinity: Does exposure to pathogenic cues alter women's preferences for male facial masculinity and beardedness?

Women’s preferences for men’s androgen dependent secondary sexual traits are proposed to be phenotypically plastic in response to exposure to pathogens and pathogen disgust. While previous studies report that masculinity in facial shape is more attractive to women who have recently been exposed to pathogenic cues and who are high in self-reported pathogen disgust, facial hair may reduce male attractiveness under conditions of high pathogens as beards are a possible breeding ground for disease carrying ectoparasites. In the present study, we test whether women’s preferences for beardedness and facial masculinity vary due to exposure to different pathogenic cues. Participants (N = 688, mean age + 1SD = 31.94 years, SD = 6.69, range = 18–67) rated the attractiveness of facial composite stimuli of men when they were clean-shaven or fully bearded. These stimuli were also manipulated in order to vary sexual dimorphism by ±50%. Ratings were conducted before and after exposure to one of four experimental treatments in which participants were primed to either high pathogens (e.g. infected cuts), ectoparasites (e.g. body lice), a mixture of pathogens and ectoparasites, or a control condition (e.g. innocuous liquids). Participants then completed the three-domain disgust scale measuring attitudes to moral, sexual and pathogen disgust. We predicted that women would prefer facial masculinity following exposure to pathogenic cues, but would show reduced preferences for facial hair following exposure to ectoparasites. Women preferred full beards over clean-shaven faces and masculinised over feminised faces. However, none of the experimental treatments influenced the direction of preferences for facial masculinity or beardedness. We also found no association between women’s self-reported pathogen disgust and their preferences for facial masculinity. However, there was a weak positive association between moral disgust scores and preferences for facial masculinity, which might reflect conservatism and preferences for gender typicality in faces. Women’s preferences for beards were positively associated with their pathogen disgust, which runs contrary to our predictions and may reflect preferences for high quality individuals who can withstand any costs of beardedness, although further replications are necessary before firm conclusions can be made. We conclude that there is little support for pathogenic exposure being a mechanism that underpins women’s directional preferences for masculine traits

A multivariate analysis of women's mating strategies and sexual selection on men's facial morphology

The strength and direction of sexual selection via female choice on masculine facial traits in men is a paradox in human mate choice research. While masculinity may communicate benefits to women and offspring directly (i.e. resources) or indirectly (i.e. health), masculine men may be costly as long-term partners owing to lower paternal investment. Mating strategy theory suggests women's preferences for masculine traits are strongest when the costs associated with masculinity are reduced. This study takes a multivariate approach to testing whether women's mate preferences are context-dependent. Women (n = 919) rated attractiveness when considering long-term and short-term relationships for male faces varying in beardedness (clean-shaven and full beards) and facial masculinity (30% and 60% feminized, unmanipulated, 30% and 60% masculinized). Participants then completed scales measuring pathogen, sexual and moral disgust, disgust towards ectoparasites, reproductive ambition, self-perceived mate value and the facial hair in partners and fathers. In contrast to past research, we found no associations between pathogen disgust, self-perceived mate value or reproductive ambition and facial masculinity preferences. However, we found a significant positive association between moral disgust and preferences for masculine faces and bearded faces. Preferences for beards were lower among women with higher ectoparasite disgust, providing evidence for ectoparasite avoidance hypothesis. However, women reporting higher pathogen disgust gave higher attractiveness ratings for bearded faces than women reporting lower pathogen disgust, providing support for parasite-stress theories of sexual selection and mate choice. Preferences for beards were also highest among single and married women with the strongest reproductive ambition. Overall, our results reflect mixed associations between individual differences in mating strategies and women's mate preferences for masculine facial traits

Mothers are sensitive to men's beards as a potential cue of paternal investment

Mating strategy theories assert that women's preferences for androgen dependent traits in men are stronger when the costs of reduced paternal investment are lowest. Past research has shown that preferences for facial masculinity are stronger among nulliparous and non-pregnant women than pregnant or parous women. In two studies, we examine patterns in women's preferences for men's facial hair - likely the most visually conspicuous and sexually dimorphic of men's secondary sexual traits - when evaluating men's masculinity, dominance, age, fathering, and attractiveness. Two studies were conducted among heterosexual pregnant women, mothers, non-contractive and contraceptive users. Study 1 used a between-subjects sample (N = 2103) and found that mothers had significantly higher preferences for beards when judging fathering than all other women. Pregnant women and mothers also judged beards as more masculine and older, but less attractive, than non-contractive and contraceptive users. Parous women judged beards higher for age, masculinity and fathering, but lower for attractiveness, than nulliparous women. Irrespective of reproductive status, beards were judged as looking more dominant than clean-shaven faces. Study 2 used a within-subjects design (N = 53) among women surveyed during pregnancy and three months post-partum. Judgments of parenting skills were higher for bearded stimuli during pregnancy among women having their first baby, whereas among parous women parenting skills judgments for bearded stimuli were higher post-partum. Our results suggest that mothers are sensitive to beardedness as a masculine secondary sexual characteristic that may denote parental investment, providing evidence that women's mate preferences could reflect sexual selection for direct benefits

Children's Judgements of Facial Hair are Influenced by Biological Development and Experience

Adults use features such as facial hair to judge others' social dominance and mate value, but the origin of these judgments is unknown. We sought to determine when these associations develop, which associations develop first, and whether they are associated with early exposure to bearded faces. We presented pairs of bearded and clean-shaven faces to children (2-17 years old; N=470) and adults (18-22 years; N = 164) and asked them to judge dominance traits (strength, age, masculinity) and mate choice traits (attractiveness, parenting quality). Young children associated beardedness with dominance traits but not mate choice traits. This pattern became more extreme during late childhood and gradually shifted toward adult-like responses during early adolescence. Responses for all traits were adult-like in late adolescence. Finally, having a bearded father was associated with positive judgments of bearded faces for mate choice traits in childhood and both mate choice and dominance traits in adolescence

Beards and the big city: displays of masculinity may be amplified under crowded conditions

Facial hair is a prominent secondary sexual trait, particularly given the importance of the face in interpersonal communication. Bizarrely by animal standards, men expend considerable effort every day trimming, waxing or shaving this androgen-dependent trait. Why some men shave this cue of masculinity off, and why women's preferences for facial hair vary so dramatically, remains largely unresolved. Using a large cross-cultural sample, we explore city- and nation-level variation in preferences for beards and in facial hair grooming patterns to test how economic and demographic conditions alter frequency-dependence in preferences for beardedness. We found that women's preferences for beards were strongest in countries with lower average incomes. Beards were most common in cities with larger populations, in countries where women express stronger preferences for facial hair and life expectancy was higher. Frequencies of non-beard facial hair styles (e.g. mustaches, goatees) were most common in large cities, but were unrelated to any demographic factors. Our results suggest a role for female choice in shaping large-scale patterns of facial hair grooming and highlight that under crowded conditions with high anonymity, displays of masculinity may be amplified

Perceptions of facial trustworthiness and dominance modulate early neural responses to male facial sexual dimorphism.

Sexual selection may have shaped the evolution of cognitive mechanisms to assess dominance and trustworthiness among anonymous conspecifics. We tested the hypothesis that masculine facial morphology and beardedness modulate early P100, N170, P200 and N250 event related potentials (ERP) components using electroencephalography (EEG) during judgments of male facial dominance and trustworthiness. We found that facial hair drove early P100 neural effects while facial masculinity drove N170 during perceptions of dominance. For perceptions of trustworthiness, there was a significant N170 peak for bearded over clean-shaven faces while no significant effects were observed when judging facial masculinity. Clean-shaven faces exerted significant effects over bearded faces for P200 amplitudes for dominance and trustworthiness perceptions. The only significant N205 amplitudes occurred for beardedness over clean-shaven face when judging trustworthiness. There were no effects of facial masculinity on any ERPs when faces were bearded, supporting previous research demonstrating that facial hair masks sexually dimorphic structural facial traits. Masculine faces augmented judgments of dominance and trustworthiness over less masculine faces. Likewise, bearded faces enhanced dominance and trustworthiness judgments over clean-shaven faces. Our findings suggest facial masculinity activates neural responses involved in face processing when judging assertiveness and status seeking involved in same-sex competition, but not socially affiliative attributes prioritised in more communal behaviours. In contrast, facial hair acts as a low-level visual feature that rapidly communicates dominance and latterly communicated trustworthiness, suggesting a role of competence for facial when assessing male sociosexual attributes

Mating strategies and the masculinity paradox: How relationship context, relationship status, and sociosexuality shape women's preferences for facial masculinity and beardedness

According to the dual mating strategy model, in short-term mating contexts women should forego paternal investment qualities in favor of mates with well-developed secondary sexual characteristics and dominant behavioral displays. We tested whether this model explains variation in women’s preferences for facial masculinity and beardedness in male faces. Computer-generated composites that had been morphed to appear +/-50% masculine were rated by 671 heterosexual women (M age = 31.72 years, SD = 6.43) for attractiveness when considering them as a short-term partner, long-term partner, a co-parent or a friend. They then completed the Revised Sociosexual Inventory (SOI-R) to determine their sexual openness on dimensions of desire, behavior, and attitudes. Results showed that women’s preferences were strongest for average facial masculinity, followed by masculinized faces, with feminized faces being least attractive. In contrast to past research, facial masculinity preferences were stronger when judging for co-parenting partners than for short-term mates. Facial masculinity preferences were also positively associated with behavioral SOI, negatively with desire, and were unrelated to global or attitudinal SOI. Women gave higher ratings for full beards than clean-shaven faces. Preferences for beards were higher for co-parenting and long-term relationships than short-term relationships, although these differences were not statistically significant. Preferences for facial hair were positively associated with global and attitudinal SOI, but were unrelated to behavioral SOI and desire. Although further replication is necessary, our findings indicate that sexual openness is associated with women’s preferences for men’s facial hair and suggest variation in the association between sociosexuality and women’s facial masculinity preferences