Implementation of electronic business interaction in terms of mental characteristics of business partners

Vorobyova, A. E. Implementation of electronic business interaction in terms of mental characteristics of business partners / A. E. Vorobyova, M. I. Vershinina // Научный результат. Сер. Вопросы теоретической и прикладной лингвистики. - 2019. – Т.5, №4.-С 3-9. - Doi: 10.18413/2313-8912-2019-5-4-0-1.The present study is aimed at revealing different approaches to discourse styles and rhetoric conventions of intercultural business communication that are inherent in mentality of representatives of dif. ferent linguistic and cultural communities. For this purpose, the so called “Hamburger model” was extrapolate

Software Products for the Numeric Evaluation of Oscillation of Nox in the Pulverized Fuel Combustor

In this paper, a numerical study of the formation of nitrogen oxides in the combustion chamber based on the model created by Mitchellom and Terbellom. The distribution of furnace temperature and the concentration of nitrogen oxides, as well as a comparison of numerical results with the data of field experiment

Specific verbal representation of the time category

The article aims to describe the verbal representation of the time category as exemplified by languages with different structures. The authors consider semantic features of temporal vocabulary, namely, the semantics and functioning of temporal verbs, adjectives and adverbs in english, french and russian from the viewpoint of cognitive linguistics. The article presents the possible themed classification of these lexical units. The authors conduct their comparative analysis, highlight issues of their semantization and metaphorization, as well as analyze their roles and functions in the formation of the speaker's worldvie

The use of morphobiological characteristics in the selection of Phacelia Tanacetifolia Benth

The aim of the work is to create new adapted varieties resistant to the complex of biotic and abiotic factors on the basis of the use of Phacelia tanacetifolia Benth. morphological and biological characteristic

Universal and national cultural features of the naming in sports

The features of the sports language picture of the world in the context of the French culture of language, whose key element is the linguistic personality, who acts as the actor of the communicative process related to sports activities (both professional and amateur

LINGUISTIC AND MENTAL ASPECTS OF THE TRANSLATION OF OFFICIAL TEXTS (BASED ON THE OFFICIAL DOCUMENTS OF PRESS SERVICES AND NEWS PORTALS)

Background. The translation process is to be considered not merely as a cross- language, but as a cross-cultural interaction as well, since two language systems and two cultures operate simultaneously. The translator’s mission is to adequately transfer the source code of information into the translation language and adapt the national and cultural features of the original text. This involves mental processing of the underlying message implications and presuppositions. Strategies and methods of translation of official documents are determined not only by their linguistic characteristics, but also by their national-specific features. The above-mentioned aspects contribute to the background of the study. Purpose. The article deals with the analysis of the lexical and syntactic features of the translation of official business texts through the prism of the national cultural code, as well as reveals the influence of mental features of various linguistic and cultural communities on the linguistic, structural and style-forming characteristics of business texts. Materials and methods. The empiric material for the study is represented by 70 official documents of international organizations in English (UNESCO, The Minsk Declaration, U.S. Mission Russia, etc.) and their corresponding Russian translations. The documents are published in an open access on the Internet on the official websites of press services and news portals. In the course of analyzing the sources of actual material, general scientific methods of analysis and synthesis, cognitive analysis, and content analysis were used. Results. The results of the study proved that the national-cultural specificity has a direct impact on the linguistic, structural and style-forming characteristics of official business texts. To ensure the adequacy of a translation in the recipient language, cognitive processing of the source code through the prism of the semantic space of the translator’s culture is required. Recurrent methods of translating of official documents are the techniques of generalization, specification, addition, zero translation and integration. Conclusion. Official business texts are marked by certain functional characteristics that must be taken into consideration in the process of translation to ensure its adequacy and communicative effect

Biological resources of the Fabaceae family in the Cretaceous south of Russia as a source of starting material for drought-resistance selection

The aim of this work is the study of biological resources of the genera Medicago and Trifolium species in Cretaceous South of the Central Russian Upland as the most valuable in genetic and economic term

Some ways of filling of the vascular bed of domestic animals

In this work the assessment of some methods of filling of the mammals blood channels is presented. As injection masses there were used the gelatine solution of 5%, painted with the ink by Borisevich V.B. technique and the solution consisting of Bustilat-M glue and the water in a proportion of 2:1. The conducted researches showed that the most successful, in terms of simplicity of execution, is filling of vessels with the solution consisting of Bustilat-M glue and water, as it allows with the little effort and with the smallest expenses to fill in both large and average vessel

Main trends of functional bakery products market development

At present the problem of healthy nutrition is receiving more and more attention, therefore, functional foods that compensate for the deficiency of macro- and micronutrients, preserve and improve health, are becoming more in demand. Trends in the development of the market for functional bakery products have been analyzed. The official data of the Rosstat, EMISS, FSAEI SRICHI, information and analytical centers, legislative and regulatory acts of the Russian Federation have been the informational basis of the research. According to the Rosstat data, the output of bakery products in 2020 amounted to 5,4 million tons, of which the share of dietary products was 1%, and the share of functional (fortified) bakery products was only 0,5%. Analysis of the market for functional bakery products showed that their production is extremely unevenly distributed across the regions of the Russian Federation. The volume of production of functional (fortified) and dietetic bakery products in the total production in the Southern Federal District is below the all-Russian level – 0,44%, while in the Krasnodar Territory it is 0,74%. Analysis of the range of functional bakery products on the Russian market shows that the largest share in the consumer market is occupied by iodized bakery products with a high content of dietary fiber, enriched with vitamins and minerals. Based on the results of the analysis of the Russian consumer market of bakery products, a reasonable conclusion has been made that the segment of functional bakery products is extremely limited, and their range does not always correspond to the modern needs of the population. It has been shown that it is relevant to expand the range of functional bakery products, the use of which will provide the human body’s need for the necessary macro- and micronutrients for an active and healthy lifestyle