The new concept of bioeconomy in the European Union

The aim of the paper is the presentation of the bioeconomy concept and the state of the implementation at EU level. Based on data available at the level of the European Commission (EC), the European Parliament and other European bodies with responsibilities in this field, we offer a broad image of the concept and its evolution. The term as such has been used since the 90s by geneticists Cabot J.E. and Martinez R., but their work has referred to their research in genetics (Birner, 2018). Earlier in the 60s, the economist Zeman used the term "bioeconomics". The American economist of Romanian origin Roegen N.G. also wrote about bioeconomics /bioeconomy in an article from the 70s, in which he concluded from personal professional experience that “unlimited growth would not be compatible with the basic laws of nature”

ORGANIC AGRICULTURE AND FOOD PRODUCTION UNDER EU HIGH QUALITY SCHEMES: EVOLUTION AND DYNAMICS IN ROMANIA AND OTHER MEMBER STATES

In Romania, the area under organic crops multiplied 13 times between 2000-2016. Presently, the domestic demand is higher than the domestic supply and imports are needed, especially of processed products; at the same time, Romania is exporting organic products to Western countries. The EU high quality schemes include other categories of manufactured food products which are specially registered in the EU-DOOR database; Romania is present with four registered products only. The present paper is analyzing the evolution and dynamics of the organic production and of the food products included in the national and EU high quality schemes in Romania as compared to other EU countries. The upward trend is expected to continue, and the financial support foreseen for the period 2014-2020 will further encourage the development of this sector. Â

REBORN OF ROMANIAN BRANDS BY E-COMMERCE

The paper analyses the evolution of the Romanian traditional brands during the last 20 years. We started the analysis with the presentation of the most famous Romanian brands during the communist period. Then, we presented the transition of the traditional brands to the market economy, under the influence of structural transformations in economy, globalization and strong competition on the market. Some firms chose special strategies to enter on market or extend their share on market. Among them, the "reactivation" of old brands, from communist period, has an important place. The method seems to be successful and is based on the psychological implications generated by certain products in the nostalgic consumers minds. The analysis is close correlated with the evolution of the Internet and E-commerce. The new techniques of commercialization of the goods comprise the Internet use and promotion by Internet. That is why we will also present the impact of the Romanian traditional brands on Internet and E-commerce. We intend to know if is possible for old brands to compete on the market, if there is enough capacity for the entrepreneurs to stand out on the market, to protect and promote their products in the tough competition environment, subject to globalization, regardless of the fact that they take over an already consecrated mark or create a new one