9 research outputs found
New Product Development and Marketing in Research-based Spin-off Venture to Stages of Growth-Focus on the Case Study of NeoPharm
- Author
- Block Zenas
- Carayannis Elias G
- Chrisman James J
- Clarysse Bart
- Cooper Arnold C
- Ensley Michael D
- Fang Eric (Er)
- Feldman Jonathan Michael
- Fontes Margarida
- Garvin David A
- Kakati M
- Kazanjian Robert K
- Kazanjian Robert K
- Lockett Andy
- Ndonzuau Frederic Nlemvo
- Parhankangas Annaleena
- Perez M. Perez
- Pirnay Fabrice
- Poolton Jenny
- Rothaermel Frank T
- Samsom Karel J
- Sapienza Harry J
- Veryzer Robert W. Jr
- Walter Achim
- 김소영
- 손찬
- 정강옥
- 정강옥
- 한정화
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textThe Effects on Purchase Deferral of Choice Difficulty and Anticipated Regret on Assortment Size of Product
- Author
- Alba Joseph W.
- Babin Barry J.
- Barsolou Lawrence W.
- Betancourt Roger
- Boatwright Peter
- Broniarczyk Susan M.
- Chernev Alexander
- Chernev Alexander
- Chernev Alexander
- Chernev Alexander
- Chernev Alexander
- Dhar Ravi
- Dijksterhuis Ap
- Greenleaf Eric A.
- Heath Chip
- Hoch Stephen J.
- Huffman Chynthia
- Huffman Cynthia D.
- Iyengar Sheena S.
- Kahn Barbara E.
- Kahn Barbara E.
- Lehmann Donald R.
- Loken Barbara
- McAlister Leigh
- Median Douglas L.
- Perkins Steven W.
- Ratner Rebecca K.
- Read Daniel
- Roberts John H.
- Rosch Eleanor
- Ross William T., Jr.
- Simonson Itamar
- Tversky Amos
- Van Herpen Erica
- Van Herpen Erica
- Veryzer Robert W. Jr.
- West Patricia M.
- Yi Youjae
- 나준희
- 이유재
- 하환호
- 하환호
- 하환호
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textThe Effects of Design Attributes on Other Attributes and Product Evaluation
- Author
- Babin Barry J.
- Baron Reuben M.
- Batra Rajeev
- Berkowitz Marrin
- Bitner Jo M.
- Bloch Peter H.
- Bloch Peter H.
- Chaudhuri Arjun
- Chitturi Ravindra
- Creusen Marielle E. H.
- Dawar Niraj
- Hirschman Elizabeth C.
- Holbrook Morris B.
- Holbrook Morris B.
- Holbrook Morris B.
- Kempf Deanna S.
- Kotler Philip
- Lennox Richard D.
- MacKenzie Scott B.
- McCracken Grant
- Noble Charles H.
- Orth Ulrich R
- Veryzer Robert W. Jr.
- Yamamoto Mei
- 성영신
- Publication venue
- 'The Institute of Management Research, SNU'
- Publication date
- Field of study
No full textRelationship between Experience Components and Store Performance in Mobile Industry
- Author
- Ariely Dan
- Baker Julie
- Bettman James R
- Bettman James R
- Brady Michael K
- Brown Rick
- Brown Tom J
- Brucks Merri
- Chandy Rajesh K
- Childers Terry L
- Cooper Lee G
- Cowley Elizabeth
- Darley William K
- Donovan Robert J
- Dowling Grahame R
- Dowling Grahame R
- Drumwright Minette E
- Garcia Rosanna
- Gühan-Canli Zeynep
- Hammond Kathy
- Hirschman Elizabeth
- Hoffmann Donna. L
- Homer Pamela M
- Kaltcheva Velitchka D
- Kempf DeAnna S
- Martenson Rita
- Mason Kevin
- McKenzie Scott B
- Mitchell Andrew A
- Mitchell V. W
- Pine Joseph B
- Schlosser Ann E
- Selnes Fred
- Shankar Venkatesh
- Sherry John F. Jr
- Shimp Terence. A
- Simonin Bernard L
- Sénécal Sylvain
- Veryzer Robert W. Jr
- Zajonic Robert. B
- Zimmer Mary R
- 박성연
- 박성연
- 박철
- 서찬주
- 유창조
- 한계숙
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textDiscovering Design Preferences on the Basis of the Relative Importance of Product Design Dimensions
- Author
- Bearden William O.
- Belk Russell W.
- Berkowitz Marvin
- Bloch Peter H.
- Block P. H.
- Childers Houston
- Creusen Marielle E. H.
- Dawar Niraj
- Gemser Gerda
- Hirschman Elizabeth C.
- Hyman H. H.
- Keller Kevin L.
- Kotler Philip
- Landon E. Laird
- Lecterc France
- Levy Sidney
- Loken Barbara
- March Artemis
- McCracken Grant
- Meyers-Levy Joan
- Ratchford Brian T.
- Robertson Thomas S.
- Schoomans Jan P. L.
- Sirgy M. Joseph
- Solomon Michael R.
- Vaughn Richard
- Veryzer Robert W., Jr.
- Zaichkowsky Judith L.
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textCustomer-Brand Relationship Quality and Relationship Strength
- Author
- Aaker Jennifer L.
- Barclay D. W.
- Barnes James G.
- Bellizi Joseph A.
- Bennett Rebekah
- Berschieid Ellen
- Boulding William
- Carroll Barbara A.
- Celsi Richard L.
- Chaudhuri A.
- Chin W. W.
- Churchill G. A. Jr.
- Crosby Lawrence A.
- Delado-Ballester Elena
- Donaldson Bill
- Fournier S.
- Grace Debra
- Haugtvedt C. P.
- Henning-Thurau T.
- Hewett Kelly. R.
- Hoch Stephen J.
- Hoch Stephen J.
- Hoch Stephen J.
- Holbrook Morris B.
- Holbrook Morris B.
- Holt Douglas B.
- Huffman Cynthia
- Hui Michael K.
- Hulland J.
- Jones Monique A.
- Joy Annamma
- Keller Kevin L.
- Kempf Deanna S.
- Kerin Roger A.
- Kim Hyun Kyung
- Mandel Naomi
- McAlexander James H.
- Meyers-Levy Joan
- Morgan Robert M.
- Ofir Chezy
- Palmatier Robert W.
- Patterson Paul G.
- Richins Marsha
- Tenenhaus M.
- Thomson Matthew
- Veryzer Robert W.
- Wetzels M.
- 김유경
- 김재일
- 박성연
- 박성연
- 서문식
- 윤만희
- 이지은
- 이진용
- 최민욱
- 한상린
- Publication venue
- 'Daehan Academy of Management Information Systems'
- Publication date
- Field of study
No full textEffects on Brand Attachment and Loyalty and Scale Development for Brand Experience
- Author
- Anderson James C
- Bloch Peter H
- Brakus Jakus J
- Braunsberger K
- Carbone Peter L
- Churchill Gilbert A. Jr
- Cleaver Chris
- Dewey John
- Dick Alan S
- Dodson Kimberly J
- Fornell Claes
- Fulberg Paul
- Garbarino Ellen C
- Gilmore James H
- Ha Hong-Youl
- Ha Hong-Youl
- Hazen Cindy
- Helman Deborah
- Keller Kevin l
- Macmillan Ian C
- Mandel Naomi
- Mascarenhas Oswald A
- McAlexander James H
- Meyers-Levy Joan
- Padgett Dan
- Parsons Andrew
- Richins Marsha L
- Roberts Keith
- Rowley Jennifer
- Schmitt Bernd H
- Schouten John W
- Smith Robert E
- Sweeny Julian C
- Thompson Craig J
- Thomson Matthew
- Van Lange Peter A
- Veryzer Robert W
- Wallendorf Merinie
- Wyner Gordon
- 김유경
- 김해룡
- 이학식
- 조긍호
- 한은경
- 홍성준
- Publication venue
- 'Korean Academy of Commodity Science & Technology'
- Publication date
- Field of study
No full textReal Wages, Business Cycles and New Production Patterns
- Author
- Bennett McCallum
- Chinhui Juhn
- Claude E. Shannon
- David Bohm
- David Bohm
- Edward C. Prescott
- Eli Berman
- Elias Dinopoulos
- G. C. O?Connor
- George E. Johnson
- H. E. Aldrich
- Huw Lloyd-Ellis
- Ilya Prigogine
- Ilya Prigogine
- Israel Kirzner
- James Burke
- James M. Utterback
- Jeremy Greenwood
- Joel Mokyr
- John Bound
- John Mynard Keynes
- John T. Dunlop
- Joseph A. Schumpeter
- Joseph A. Schumpeter
- Julio J. Rotemberg
- Katharine G. Abraham
- Lawrence J. Christiano
- Lorie Tarshis
- Norman Abramson
- Paul A. David
- Paul A. David
- R. A. Buchanan
- R. W. Veryzer
- Richard A. Jenner
- Richard A. Jenner
- Richard A. Jenner
- Richard A. Jenner
- Richard A. Jenner
- Robert E. Lucas Jr.
- Robert G. King
- Robert G. King
- Robert G. King
- Scott P. Simkins
- Stanley Fischer
- Thomas J. Sargent
- Timothy Cogley
- William Abernathy
- William Abernathy
- Publication venue
- 'Springer Science and Business Media LLC'
- Publication date
- Field of study
No full textBrand Experience: What Is It? How Is It Measured? Does It Affect Loyalty?
- Author
- Aaker Jennifer L
- Anderson Eugene W
- Ariely Dan
- Arnold Mark J
- Arnould Eric J
- Bagozzi Richard P
- Bellizzi Joseph A
- Bernd H Schmitt
- Bloch Peter H
- Boulding William
- Cacioppo John T
- Carroll Barbara A
- Celsi Richard L
- Chaiken Shelly
- Chandrashekaran Murali
- Chang Pao-Long
- Chattopadhyay Amitava
- Delgado-Ballester Elena
- Dubé Laurette
- Edell Julie A
- Fournier Susan
- Gorn Gerald J
- Grace Debra
- Guilford Joy P
- Helman Deborah
- Hoch Stephen J
- Holbrook Morris B
- Holt Douglas B
- Huffman Cynthia
- Hui Michael K
- J. Joško Brakus
- Johar Gita
- Jones Monique A
- Joy Annamma
- Keller Kevin L
- Kempf Deanna S
- Kerin Roger A
- Lia Zarantonello
- Mandel Naomi
- McAlexander James H
- McAllister Leigh
- Meyers-Levy Joan
- Mittal Vikas
- Muniz Albert M. Jr.
- Murphy Sheila T
- Ofir Chezy
- Oliver Richard L
- Park C. Whan
- Parsons Andrew
- Pham Michel
- Richins Marsha L
- Smith Robert E
- Thomson Matthew
- Veryzer Robert W
- Vogel Verena
- You Xueming
- Zaichkowsky Judith L
- Publication venue
- 'American Marketing Association (AMA)'
- Publication date
- Field of study
No full text
