Where has the doctor gone? The mediazation of medicine on Dutch television, 1961—2000

Health issues and medical science receive a lot of attention on television. Of all the sciences, the European public is most interested in medicine, and the public uses television as their main source of information on science. There has been hardly any empirical research, however, into the historical development of the representation of medical science on television. The development of medical television was explored by carrying out a content analysis of Dutch non-fiction medical television programs spanning a period of 40 years. The speaking time allotted to experts has decreased over the years, while that allotted to laypeople has increased. We are seeing fewer references to sources and science and more expression of emotion and tension. The results suggest three periods of medical television: a scientific, a journalistic and a lay period. Medical television in 2000 shows a personified picture of patients against an instrumentalized and symbolized medical backdrop

Temas clave de las relaciones públicas en Europa: Resultados del European Communication Monitor 2007-2014

European Communication Monitor is the largest longitudinal research project in public relations practice in the world. Data collected annually from 2007 to 2014 show that practitioners perceive five issues as the most important for their work: linking business strategy and communication, coping with the digital evolution and social web, building and maintaining trust, dealing with the demand for more transparency and active audiences, and dealing with the speed and volume of information flow. Perception of the importance of various issues for the practice of public relations is largely dependent on the gender, geography (division between Northern and Western vs. Southern and Eastern Europe), and sector in which a practitioner works (corporate, government, NGO or agency). While gender and sectorial differences studied in academic public relations literature, divisions in public relations practice between North-Western and South-Eastern Europe are largely ignored

Intraday News Trading: The Reciprocal Relationships Between the Stock Market and Economic News

This study investigates the interdependent relationships between the stock market and economic news in the U.S. context. 2,440 economic tweets from Reuters and Bloomberg published in September 2015 were analyzed within short-term intervals (5 minutes, 20 minutes, and 1 hour) as well as 50 influential Bloomberg market coverage stories distributed via their terminals for the same period of time. Using Vector Auto Regression analyses, it was found that news volume, news relevance, and expert opinion in tweets seem to influence the fluctuation of the Dow Jones Industrial Average (DJI) positively, while economic news appears to respond to market fluctuation with less coverage, including fewer retweets, favorites, updates, or expert opinions conveyed. Inspecting the influential market stories by Bloomberg, the results imply that while Bloomberg terminals provide firsthand information on the market to professionals, tweets rather seem to offer follow-up reporting to the public. Furthermore, given that the effect of economic tweets on the DJI fluctuations was found to be strongest within longer time intervals (i.e., 1 hour), the findings imply that public traders need more time to evaluate information and to make a trading decision than professional investors

Incrementar el poder y asumir el liderazgo - ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa

The aims of the paper and presented research are to monitor trends in communication management and to evaluate specific topics that include decision-making style, leadership style, role enactment and the power of communication departments in Europe. This paper is based on data from the European Communication Monitor (ECM) annual research, the most comprehensive analysis of communication management worldwide. The ECM is an annual research project conducted since 2007. The ECM 2011 collected quantitative data through an on-line survey from 2,209 participating professionals from 43 European countries, with representation of every European region.This paper presents original connections about previous theory and offers empirical evidences about vertical and horizontal power of communication departments into organizations. On despite of the limitations of a self-reported survey, these evidences open new directions or research on hierarchical and social dimensions of power. The aim of this paper is to deepen the understanding of the power of communication management in organizations. Concretely, the paper aims to develop knowledge and understanding about horizontal and vertical power and the relationships established between these dimensions of power and strategic roles, decision-making and leadership styles that communicators play. The paper presents original ideas by critiquing and re-focussing the literature and theory of power and leadership in organizations. The paper also presents new empirical data to support these arguments

Crisis? What crisis?. How European professionals handle crises and crisis communication

A broad study in 43 European countries shows that 70% of communication professionals encounter at least one crisis a year, mostly institutional, related to the performance of the organization or a crisis in management or leadership. Organizational response and image restoration approaches are mainly based on information, sympathy and defense strategies. Traditional media relations and personal communication are the most important instruments used in crisis communication, while social media is used less often. The variation of crisis types, responses and instruments across European regions and types of organization indicate that economic and cultural aspects play a role in defining a crisis and communicating about it