Delineamentos para uma teoria da Museologia

The guiding principles in the formulation of a Museology theory were established\ud and disseminated internationally from the mid-1980s, and are related to the creation of the\ud International Committee for Museology (Icofom), associated with the International Council of\ud Museums (Icom). The opinions regarding the nature of so-called museological knowledge\ud were issued under the very specific conditions of each groups composition and of the intellectual\ud work undertook in the occasion. Despite the difficulties with the wording, risen in tandem with\ud the exercise (the terminology problem), we focused on the conjuncture that surrounded the\ud formulation: the environment, the aims, the way in which it was composed and the foundations\ud that characterise it, as well as some of the discussions that took place, which revealed aspects\ud that have been handed down as a legacy in this field of specialization

Understanding Economics and Marketing of Ecomuseums: An Exploration of a USA Sample

The term ‘ecomuseum’ reflects the connection between the museum and its social surroundings and environment. First of all, the paper investigates the definition. This paper looks into the Ecomuseum definition, to point out different contexts and institutions which generate Ecomuseum. Secondly, the paper investigates Economics and Marketing Behaviors of Ecomuseums in support of the competitive advantage, and analyzes the way of creating territorial brand values able to engage communities in the ongoing creation of an Ecomuseum, looking for an interpretative model. A particular focus is on fundraising and online communication in order to have evidence of the wide range of stakeholders this entrepreneur can target. To reach its goal, this paper presents a Cluster Analysis to gain an understanding of Economics of Ecomuseums, and case studies to offer an insight of their Marketing Strategies. The cluster analysis will profile a USA sample according to their marketing and fundraising performances and emphasize the connections with audiences and targets both within and without the communities, town or regions where they are. The sample will allow to focus on vanishing boundaries of the definition and to separate strategies and performances of two main profiles: the Fundraiser with Gain or Loss and the Marketing Expert

Os conflitos entre natureza e cultura na implementação do Ecomuseu Ilha Grande Clashes between nature and culture in the implementation of the Ilha Grande Ecomuseum

O objetivo deste trabalho é mostrar três desafios surgidos a partir das primeiras apresentações do projeto Ecomuseu Ilha Grande, todos eles relacionados às diferentes formas de compreensão do que sejam natureza e cultura. O primeiro diz respeito ao equilíbrio entre preservação da natureza e bem-estar dos moradores, objetivos bastante conflitantes atualmente. Em segundo lugar, há a intenção de envolver a população local da Ilha Grande nos projetos de pesquisa acadêmica e de defesa do meio ambiente. Finalmente, há a tentativa de preservar a memória de práticas de violência e de arbitrariedade ética e moral, que são ou estereotipadas ou totalmente ignoradas pela sociedade.<br>The article points to three challenges that arose during initial presentations of the Ilha Grande Ecomuseum project, all of which involved different ways of understanding what constitutes 'nature' and 'culture'. The first issue had to do with balancing environmental protection with the welfare of residents, two aspirations that are quite conflicting at present. Second was the intention to involve the Ilha Grande population in academic research and environmental protection projects. Last was the endeavor to preserve the memory of practices of violence and of ethical and moral irresponsibility, which are either stereotyped or totally ignored by society