The use of social media in marketing on the example of Andre Farm OÜ

Bakalaureusetöö Maamajandusliku ettevõtluse ja finantsjuhtimise õppekavalSotsiaalmeedia kasutamine turundusvahendina on muutunud ettevõtete jaoks aina olulisemaks. Selle efektiivsel kasutamisel on võimalik jõuda suurema hulga potentsiaalsete uute klientideni väiksemate kuludega ning luua tugev side olemasolevate klientidega. Töö eesmärgiks on analüüsida sotsiaalmeedia rakendamise võimalusi turunduses ja selgitada välja jälgijaskonna ootused. Töös antakse ülevaade sotsiaalmeedia olemusest ning selle kasutamise võimalustest turunduses. Uurimistöö empiiriline osa tugineb esmastel andmetel, mis saadi ettevõttele esitatud mitte-struktueeritud küsimustiku vastustest ning jälgijaskonnale esitatud ankeetküsimustiku vastustest. Ettevõtte turundustegevuse analüüsil kasutati induktiivset sisuanalüüsi ning jälgijaskonna analüüsil võrdlevat ja üldistavat analüüsi. Töö tulemusena selgus, et sotsiaalmeedia efektiivseks kasutamiseks tuleb tunda enda sihtgruppi, teada mis neid iseloomustab ning millised on nende ootused ettevõtetele sotsiaalmeedia kasutamisel. Tehes postitusi, mis on jälgijatele huvipakkuvad ning kaasa haaravad, aitab see luua nendega tugeva sideme. Sotsiaalmeedia kasutajate jaoks ei ole enam oluline auhinnakampaaniates osalemine vaid suhtlus ettevõtetega ning vajaliku informatsiooni saamine nende kontodelt. Liigsed reklaampostitused ning kampaaniad võivad viia jälgijate kaotuseni.The use of social media as a marketing tool is becoming more important for businesses. With its efficient use, it is possible to reach a larger number of potential new customers at lower costs and to establish stronger connection with existing customers. The aim of this work is to analyze the possibilities of implementing social media in marketing and to identify the expectations of the followers. The work provides an overview of the essence of social media, and the possibilities for its use in marketing. The empirical part of the research is based on the primary data, which is received from the responses to the non-structured questionnaire submitted to the company and the answers to the questionnaire submitted to the followers. The company’s marketing activities were analyzed using inductive content analysis and the followers were analyzed using a comparative and generalizing analysis. As a result of this work, it became clear that in order to use social media effectively, it’s necessary to know the target audience in social media, to know what their characteristics are and what their expectations are to businesses for using social media. By making posts that are interesting and engaging to followers, it helps build a strong bond with them. For social media users, participation in prize campaigns is no longer important, but to communicate with companies and get the information they need, is becoming more and more important for them. Excessive promotional posts and campaigns can lead to loss of followers

Finantssektori juhtide sobivusnõuded, tegevuspiirangud ja sookvoodid

http://www.ester.ee/record=b4482115*es

6. ja 9. klassi õpilaste hinnangud küberkiusamise ja tavakiusamise tõsidusele küberkiusamise kriteeriumite ja liikide lõikes

http://www.ester.ee/record=b4502562*es

A modified surgical approach to women with obstetric anal sphincter tears by separate suturing of external and internal anal sphincter. A modified approach to obstetric anal sphincter injury

<p>Abstract</p> <p>Background</p> <p>Long-term results after obstetric anal sphincter injury (OASI) are poor. We aimed to improve the long-term outcome after OASI by lessening symptoms of anal incontinence.</p> <p>Methods</p> <p>In a prospective study at Malmö University Hospital, twenty-six women with at least grade 3B OASI were classified and sutured in a systematic way, including separate suturing of the internal and external sphincter muscles with monofilament absorbable sutures. The principal outcome assessed by answers given to six questions, was a difference in anal incontinence score, between the study group and two control groups (women with prior OASI [n = 180] and primiparous women delivered vaginally without a diagnose of OASI [n = 100]).</p> <p>Results</p> <p>An anal incontinence score of zero (i.e., no symptoms) was found in 74% of the study group, 47% of the OASI control group, and 66% of the vaginal control group (<it>p </it>= 0.02 and 0.5, as compared to the study group).</p> <p>Conclusions</p> <p>A modified suturing technique was followed by significant improved one-year symptoms of anal incontinence as compared to historical cases.</p

Outcome of anal symptoms and anorectal function following two obstetric anal sphincter injuries (OASIS)-a nested case-controlled study.

INTRODUCTION AND HYPOTHESIS: Obstetric anal sphincter injury (OASI) is a significant risk factor for developing anal incontinence. It can therefore be hypothesised that recurrent OASI in a subsequent delivery may predispose women to further anal sphincter dysfunction. METHODS: A nested case-controlled study based on data collected prospectively between 2006 and 2019. Women matched for age and ethnicity, with a history of one OASI and no sphincter damage in a subsequent delivery (control) were compared to women sustaining a second OASI. Assessment was carried out using the St Mark's score (SMIS), anorectal manometry and endoanal ultrasound scan (findings quantified using the modified Starck score). RESULTS: Eighty-four women were included and equally distributed between the two groups, who were followed up 12 weeks postnatally. No difference in SMIS scores was found. Maximum resting pressure (MRP, mmHg) and maximum squeeze pressure (MSP, mmHg) were significantly reduced in the study group. Median (IQR) MRP in the study group was 40.0 (31.3-54.0) versus 46.0 (39.3-61.5) in the control group (p = 0.030). Median (IQR) MSP was 73.0 (58.3-93.5) in the study group versus 92.5 (70.5-110.8) (p = 0.006) in the control group. A significant difference (p = 0.002) was found in the modified Starck score between the study group (median 0.0 [IQR 0.0-6.0]) and control group (median 0.0 [IQR 0.0-0.0]). CONCLUSIONS: We have demonstrated that women with recurrent OASI do not have significant anorectal symptoms compared to those with one OASI 12 weeks after delivery, but worse anal sphincter function and integrity. Therefore, on long-term follow-up, symptoms may possibly develop. This information will be useful when counselling women in a subsequent pregnancy

Vaginal noise: prevalence, bother and risk factors in a general female population aged 45–85 years

Item does not contain fulltextINTRODUCTION AND HYPOTHESIS: Vaginal noise (VN) is a symptom of pelvic floor (PF) dysfunction and has been described in a few studies. No other risk factors have been described besides parity and pelvic organ prolapse (POP). Underlying mechanisms of VN are unclear. Aims of this study were to describe prevalence, bother and relation between VN and PF (muscle)(dys)function. METHODS: A cross-sectional study was performed on a general population of 2,921 women (aged 45-85 years). Questionnaires were filled in by 1,397 women, and 800 were selected at random to undergo vaginal examination for POP Quantification and PF muscle function assessment. Chi-square tests, Student's t test and multivariate logistic regression were performed (P < 0.05). RESULTS: Response rate was 62.7%. Prevalence of VN was 12.8%; 72.1% reported only a little bother. Odds ratios for parity and solid stool were high. CONCLUSIONS: VN was strongly related to many symptoms of pelvic floor dysfunction, but it was only causing a little bother