Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. Most marketing research that examines user generated content is focused on a single channel and is limited to the English language. This thesis analyses Swedish language content collected from eight different social media platforms: Facebook, YouTube, Instagram, TikTok, Twitter, Tripadvisor, Trustpilot, and Google Reviews. The platforms were compared pairwise by the prevalence of positive, negative, and neutral sentiment in comments and reviews about the theme park Liseberg. The sentiment was predicted using a lexical approach where each word in a wordlist was assigned a weight to denote positive or negative sentiment associated with the word. The study found that there is a statistically significant difference between the positivity, negativity, and neutrality expressed by users on the different social media channels. There was no difference in sentiment between YouTube and Instagram comments, but there were differences in at least one of the three sentiment categories for all other pairwise comparisons of platforms. Having an understanding of the attitudes towards the brand in different channels can support marketers in determining their optimal mix of social media channels. These results are also of interest to researchers who should take the differences between social media platforms into consideration when designing studies around user generated content

Multi-Channel Sentiment Analysis in Swedish as Basis for Marketing Decisions

In today’s world, it is not enough for companies to consider any one social media channel in isolation. Instead, they must provide their customers with a unified experience across channels and consider interdependencies between channels. Most marketing research that examines user generated content is focused on a single channel and is limited to the English language. This thesis analyses Swedish language content collected from eight different social media platforms: Facebook, YouTube, Instagram, TikTok, Twitter, Tripadvisor, Trustpilot, and Google Reviews. The platforms were compared pairwise by the prevalence of positive, negative, and neutral sentiment in comments and reviews about the theme park Liseberg. The sentiment was predicted using a lexical approach where each word in a wordlist was assigned a weight to denote positive or negative sentiment associated with the word. The study found that there is a statistically significant difference between the positivity, negativity, and neutrality expressed by users on the different social media channels. There was no difference in sentiment between YouTube and Instagram comments, but there were differences in at least one of the three sentiment categories for all other pairwise comparisons of platforms. Having an understanding of the attitudes towards the brand in different channels can support marketers in determining their optimal mix of social media channels. These results are also of interest to researchers who should take the differences between social media platforms into consideration when designing studies around user generated content

Patienters upplevelse av fysisk aktivitet vid depression - en litteraturstudie

Bakgrund: Depression är svår att behandla, och att behandlingen består främst av terapeutiska och antidepressiva metoder, trots att forskningen visar på att fysisk aktivitet är en lika effektiv behandling, och att år 2030, befaras depression vara den största folksjukdomen i världen. Syfte: Syftet med studien var att beskriva patienters upplevelse av fysisk aktivitet vid depression.  Metod: En litteraturstudie baserad på 8 kvalitativa studier, som har kvalitetsgranskats och analyserats genom inspiration för en innehållsanalys. De kvalitativa studierna återfanns från databaserna Cinahl och APA PsycInfo. Resultat: Analysen resulterade i tre huvudkategorier och åtta subkategorier. I denna litteraturstudie framkom huvudkategorier som “Goda hälsoeffekter av fysisk aktivitet”, “Hinder som uppkom för att utföra fysisk aktivitet” och “Hjälp till motivation”. Konklusion: Fysisk aktivitet upplevdes ge goda effekter vid depression och depressiva symtom. Personer upplevde hinder som gjorde det svårt att utföra fysisk aktivitet. Men också faktorer som kunde hjälpa till att stödja, motivera, kontrollera och få rutiner till sinvardag.Background: Depression is difficult to treat, and the treatment consists mainly of therapeutic and antidepressant methods, although research shows that physical activity is an equally effective treatment, and that by 2030, depression is feared to be the largest public disease in the world. Aim: The aim of the study was to describe patients' experiences of physical activity in depression. Methods: A literature study based on 8 qualitative studies, which have been quality reviewed and analyzed through inspiration for a content analysis. The qualitative studies were found from the databases Cinahl and APA PsycInfo. Results: The analysis resulted in three main categories and eight subcategories. In this literature study, main categories were "Good health effects of physical activity", "Obstacles that arose to perform physical activity" and "Help for motivation" emerged. Conclusion: Physical activity was perceived to have good effects on depression and depressive symptoms. People experienced obstacles that made it difficult to perform physical activity. But also factors that could help support, motivate, control and get routines into their everyday lives

Patienters upplevelse av fysisk aktivitet vid depression - en litteraturstudie

Bakgrund: Depression är svår att behandla, och att behandlingen består främst av terapeutiska och antidepressiva metoder, trots att forskningen visar på att fysisk aktivitet är en lika effektiv behandling, och att år 2030, befaras depression vara den största folksjukdomen i världen. Syfte: Syftet med studien var att beskriva patienters upplevelse av fysisk aktivitet vid depression.  Metod: En litteraturstudie baserad på 8 kvalitativa studier, som har kvalitetsgranskats och analyserats genom inspiration för en innehållsanalys. De kvalitativa studierna återfanns från databaserna Cinahl och APA PsycInfo. Resultat: Analysen resulterade i tre huvudkategorier och åtta subkategorier. I denna litteraturstudie framkom huvudkategorier som “Goda hälsoeffekter av fysisk aktivitet”, “Hinder som uppkom för att utföra fysisk aktivitet” och “Hjälp till motivation”. Konklusion: Fysisk aktivitet upplevdes ge goda effekter vid depression och depressiva symtom. Personer upplevde hinder som gjorde det svårt att utföra fysisk aktivitet. Men också faktorer som kunde hjälpa till att stödja, motivera, kontrollera och få rutiner till sinvardag.Background: Depression is difficult to treat, and the treatment consists mainly of therapeutic and antidepressant methods, although research shows that physical activity is an equally effective treatment, and that by 2030, depression is feared to be the largest public disease in the world. Aim: The aim of the study was to describe patients' experiences of physical activity in depression. Methods: A literature study based on 8 qualitative studies, which have been quality reviewed and analyzed through inspiration for a content analysis. The qualitative studies were found from the databases Cinahl and APA PsycInfo. Results: The analysis resulted in three main categories and eight subcategories. In this literature study, main categories were "Good health effects of physical activity", "Obstacles that arose to perform physical activity" and "Help for motivation" emerged. Conclusion: Physical activity was perceived to have good effects on depression and depressive symptoms. People experienced obstacles that made it difficult to perform physical activity. But also factors that could help support, motivate, control and get routines into their everyday lives

I'm going to make you rich! : With a little help of Piotroski

Master thesis in Business Administration, Swedish Business School at Örebro University, spring semester 2012 Authors: Anders Oskarsson & Christian Uhlander Title: I’m going to make you rich! -With a little help from Piotroski Research objective: This paper examines whether a simple account-based analysis strategy, F_SCORE, can improve returns earned by an investor. The results show that F_SCORE generated a 69,7 % annual return between 2001-2010 at the Swedish market, which was better than the further developed model A_SCORE. Overall, the evidence suggests that the market does not incorporate historical information into prices in a timely manner. Methodology: The foundation for this thesis is based on a quantitative approach and empirical material is gathered from Thomson Reuters Datastream for the Swedish market