10 research outputs found

    Crowd, Space and the Movie Theater Lure. Notes on Contemporary Off/Online Moviegoing

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    The article combines a reflation on contemporary movie going patterns and one on bottom-up logics of distribution

    Crowd, Space and the Movie Theater Lure. Notes on Contemporary Off/Online Moviegoing

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    The article explores crowdsourced practices connected to the spaces of filmic consumption. In order to contextualize them, the concept of crowd is presented under a critic-historical light, with the aim of underscoring the continuity/discontinuity elements between modern and contemporary formulations. Following Benjamin, Kracauer and Hansen’s interpretation of their seminal works, moviegoing is therefore sketched as a collective process that benefits from new technologies and the collaborative possibilities they open up. After a reconstruction of the concept of crowdsourcing, a focus on website Gathr (http://gathr.us/) illustrates the peculiar cinematic experience enabled by such online service, highlighting the chance of coupling traditional processes/spaces of consumption with contemporary ones, and giving thus birth to a virtuous integration

    Up All Night: The Shifting Roles of Home Media Formats as Transmedia Storytelling

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    In this age of convergence, where media platforms and industries are becoming increasingly connected and intertwined, ‘transmedia’ has become a buzzword that scholars and industry alike have come to perceive as the media production strategy of the future. When scholars theorise transmedia storytelling, they typically prioritise film, TV, videogames and websites. DVDs and Blu-Rays—physical formats that occupy a vital role in extending and repurposing media content across new terrains—are often overlooked. This chapter will question what specific roles they play in extending stories across media platforms. This chapter explores the specific case studies of Doctor Who and the Marvel Cinematic Universe

    Political video mashups as allegories of citizen empowerment

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    When the viral video “Vote Different” broke into the mainstream media in March 2007, the political video mashup became a notable media phenomenon. User-generated mashups threatened to cut through the US news clutter that typically shapes election discourse. In this paper, political video mashups are examined as allegories of citizen empowerment during the 2008 U.S. presidential election. Political video mashups can act as tools of political advocacy, forms of political protest, and modes of political commentary. Finally, though they are already being co-opted by mainstream political campaigns, the paper addresses the potential of mashups to re-interpret political messages in ways that may encourage the active re-framing of political issues among 21st century citizens
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