CONVERGENCE IN U.S. AND E.U. FOOD SYSTEMS? THE CASE OF FOOD CONSUMPTION

Food consumption, European Union, market convergence, North America, Food Consumption/Nutrition/Food Safety,

Evaluation of Policies to Promote Healthy Eating in the EU

Unhealthy diets lead to a range of serious conditions such as diabetes, cancers, cardio-vascular disease and stroke which, as well as individual pain and suffering and shortened life, create a burden for the state in the form of health care costs and lost economic production; diseases linked to overweight and obesity account for around 5% of total health care costs in Europe, and at least as much again in lost economic production. In this context it is no surprise that healthy eating has become a major public health concern, prompting many European Member States to take measures to improve their citizens’ diets. Neither is it a surprise that governments are at least paying lip-service to a desire that their interventions should be evidence-based, meaning there should be evidence that they are effective and cost effective. Probably, though less explicitly stated, politicians would like evidence that interventions will be acceptable to the public. These wishes are more complex than appears at first sight

A structural model of wealth, obesity and health in the UK

Based on a household health production framework, this paper exploits the combination of socioeconomic, health and nutrition information from the UK National Diet and Nutrition Survey to analyze the endogenous relationship among wealth, nutrition, weight and the final health outcomes. Results show that higher wealth determines lower weight and better health as expected, but through a better diet rather than extra exercise or lower calorie consumption.Structural Equation Modelling, Body Mass Index, Diet, Blood Pressure, Income, Food Consumption/Nutrition/Food Safety,

THE SPARTA Model: An Econometric Analysis of Consumer Behaviour under Risk

This paper explores the role of trust in food safety information in determining consumer choice in relation to socio-demographic effects and other determinants. The complexity of factors influencing the way a consumer processes food safety information makes it difficult to develop adequate risk communication strategies. This is, however, a priority for current European policy and this paper tries to answer some key questions: (1) can the consumer be segmented into socio-demographic groups in relation to their trust in food safety information? (2) are country and cultural differences relevant in the way food safety information is processed? (3) how do risk perception and trust in food safety information influence food choice in relation to other determinants? (4) How does a food scare alter the weight of these determinants? (5) How do information sources differ in terms of how they impact on consumers risk perception and behaviours? To provide some answers to the above questions, we propose a modelling framework which extends the Theory of Planned Behaviour to account for risk perception and trust and allows for country-specific effects. The model is tested on the impact of salmonella information on chicken consumption choices across five European countries, France, Germany, Italy, Netherlands and the United Kingdom, based on a nationally representative survey for a total of 2725 face-to-face interviews. Results show that although no relationship emerges between socio-demographics variables and the trust placed by consumer in food safety information, although country differences are relevant. The findings also suggest that the policy priority should be on building and maintaining trust in food and health authorities, and research institutions.food safety information, trust, risk perception, Theory of Planned Behaviour, chicken, Consumer/Household Economics, Food Consumption/Nutrition/Food Safety,

Risk perception and chicken consumption in the avian flu age - a consumer behaviour study on food safety information

As the avian flu pandemic threatens Europe, consumer awareness of the theoretical possibility of contraction of the avian flu virus through consumption of chicken saw a decline in demand at the end of 2005, with peaks between 40% - 50% in Southern European countries such as Italy whilst having little impact on demand in Northern countries like the UK. Such food scares, coupled with an increasing awareness of food safety issues by the general public, highlight the importance of evaluating the perceived risks associated with food purchasing and consumption are paramount in order to provide effective policy communication in this area. There is considerable empirical evidence that different consumers respond to food risk communication in different ways. This implies that policymakers and food firms cannot rely on a single public information strategy for emerging food risks. Furthermore, the impact of food safety information varies significantly according to the sources that provide it. Using data are from a nationally representative pan-European survey of 2 725 respondents from five EU countries (France, Germany, Italy, Netherlands and the United Kingdom), we show that in a situation of increased perceived risk hence increased levels of involvement households across the EU are likely to respond in culturally specific ways which suggest a need for country level policy design.Food Consumption/Nutrition/Food Safety,

Food Scares and Consumer Behaviour: A European Perspective

In this paper a consumer food choice model based on the Theory of Planned Behaviour (TPB) is extended to account for risk perception and trust. The data are from a nationally representative European survey of 2 725 respondents from five countries, France, Germany, Italy, Netherlands and the United Kingdom. The model relates the intention to purchase chicken in an extended TPB framework, which incorporates risk perceptions, and trust in alternative sources of food safety information. This model was run for two behaviours of interest: the standard likelihood of intention to purchase and the likelihood of intention to purchase conditional on news about a salmonella incident. The model has good predictive power and shows distinct country differences. Only in the case of a food scare do risk perceptions and trust come into play. The findings suggest that the government policy priority should be on building and maintaining trust in food and health authorities, and research institutions, while food chain actors could eliminate many of the adverse consequences of a food scare if they could build public trust. Interestingly there is no relationship between socio-demographic variables and the trust placed by consumers in food safety information.food safety information, trust, risk perception, Theory of Planned Behaviour, chicken, Food Consumption/Nutrition/Food Safety, D80, D12, Q18,

Determinants of information behaviour and information literacy related to healthy eating among Internet users in five European countries

Introduction. This study investigates how Europeans seek information related to healthy eating, what determines their information seeking and whether any problems are encountered in doing so. Method. A survey was administered through computer-assisted on-line web-interviewing. Respondents were grouped by age and sex (n=3003, age + 16) in Belgium, Denmark, Italy, Poland, and the UK. Analysis. Descriptive statistics and regression analysis were used to analyse the influence of social, demographic, psychological and economic characteristics on the information seeking of the respondents. Results. Nearly half of those surveyed do not know where to look for information on healthy diets. Men, less well educated, poorer and sicker person know less about where to look for such information and are less likely to attempt finding it. Most of the respondents searching for information on the Internet use Google as a search tool. Conclusions. Individual and environmental factors affect information behaviour and should be taken into account in public campaigns aimed at changing eating habits of the population to increase their effectiveness. More emphasis should be placed on raising health information literacy of the information-poor, men, the uneducated, and the economically disadvantaged

Too late to get healthy? A behavioural analysis of the diet-health relationship in the older Italian population

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OBJECTIVE AND SUBJECTIVE KNOWLEDGE: IMPACTS ON CONSUMER DEMAND FOR GENETICALLY MODIFIED FOODS IN THE UNITED STATES AND THE EUROPEAN UNION

In the growing body of literature on consumer acceptance of genetically modified (GM) foods, there are significant differences on the impact of knowledge on acceptance of GM foods. One potential explanation is the manner in which knowledge is measured. The goal of this study is to differentiate and examine the impact of both subjective and objective knowledge related to acceptance of genetically modified foods. Data from surveys collected in the United States, England, and France is used.Research and Development/Tech Change/Emerging Technologies,

Would Functional Agricultural Foods Improve Human Health?

Concern over diet-health relationships has moved to the forefront of public health concerns in the UK and much of the developed world. It has been estimated, for example, that obesity costs the UK National Health Service up to £6b per year (Rayner and Scarborough, 2005), but if all consumers were to follow recommended healthy eating guidelines there would be major implications for food consumption, land use and international trade (Srinivasan et al, 2006). This is unlikely to happen, at least in the short term, but it is realistic to anticipate some dietary adjustment toward the recommendations, resulting in an improvement in diet quality (Mazzocchi et al, 2007). Although consumers are reluctant to make major changes to their diets, they may be prepared to substitute existing foods for healthier alternatives. Three of the most prominent nutritional recommendations are to consume more fruit and vegetables, which contain phytochemicals beneficial to health, reduce consumption of saturated fatty acids (SFA) and increase intake of long-chain n-3 fatty acids (FA). In the first case, consumption of fruit and vegetables has been stable at around three 80 g portions per person per day according to the Health Survey for England. It is estimated that 42,200 deaths per year could be avoided in England and 411,000 Quality Adjusted Life Years (QALYs) could be saved if fruit and vegetable consumption were increased to the recommended 5 portions per day (Ofcom 2006). As well as continuing to encourage people to eat more, it could be desirable to ‘intensify’ the beneficial phytochemical content of existing fruit and vegetables.Agribusiness, Agricultural and Food Policy, Farm Management, Food Consumption/Nutrition/Food Safety, Industrial Organization,