TOURISM DEVELOPMENT PLANNING IN SELECTED EU COUNTRIES

Tourism development planning is now part of the regional policies of all Member States of the European Union. Strategic plans at national or regional level are specific instruments of regional management, which contain results of the planning process and ensure the development of tourism in the selected region. The paper analyzes the representatives of these plans from Great Britain, Germany, the Czech Republic, Slovakia, Romania and Bulgaria. It evaluates their contents and form of processing according to suggested united methodology respecting main principles of current quality management. The paper tests the process of evaluation on a selected sample, compares different approaches to planning and identifies the best transferable practices as the first step of creating the complex system for evaluation and quality improvement of regional planning in tourism.regional management, tourism, strategic documents, evaluation.

Konstrukce zařízení pro mechanické zatížení střechy karoserie vozu podle předpisu FMVSS 216a

Cílem práce je návrh konstrukčního řešení zařízení pro mechanické zatížení střechy karoserie osobního vozu. Zařízení musí zajistit zatížení střechy a vyhodnocení její pevnosti při dodržení hlavních podmínek předpisu FMVSS 216a. Zařízení bude sloužit vývojovému oddělení Škoda auto a.s. v Mladé Boleslavi k provádění orientačních testů na prototypech vozidel osobních automobilů. Konstruktérům mohou výsledky testu napovědět slabá místa v návrhu střechy, která tak mohou patřičně upravit ještě před zavedením prototypu do sériové výroby.This thesis deals with design of solution of equipment for mechanical loading of the roof of the car body. The device must process the roof load and evaluate its strength in compliance with the main conditions of the FMVSS 216a standard. The device will serve the development department of Škoda auto a.s. in Mladá Boleslav to perform orientation tests on prototypes of passenger cars. The test results can suggest weaknesses in the design of the roof, which can be adjusted accordingly before the prototype is introduced into series production

Obecné požadavky kvality programových dokumentů

The systematic tourism promotion can be understood as a specific tool of a regional policy of the Czech regions. At the present time almost all regions have disposed of a particular programme document focused on a development of tourism in a given region. Nevertheless these documents are considerably different in the case of their form and content. That is why an evaluation of their quality is quite difficult. One of the reasons of this situation is an absence of the requirements on a quality of these documents. This paper resulted from the methodological concept which aim is to set the basic requirements on the form and content of the programme documents

Analysis of economic efficiency of the fare at the Prague Public Transport Company

Je současná výše jízdného v městské hromadné dopravě v Praze ekonomicky nejefektivnějším možným řešením? Provedená analýza to vyvrací. Důvodem je dlouhodobě velmi malý podíl tržeb z jízdného a naopak velmi výrazný podíl dotací z rozpočtu hl. m. Prahy na výnosech dopravního podniku za existence výrazného používání osobních automobilů jako způsobu dopravy po hlavním městě. Bylo by hrazením plné výše jízdného čistě jen z veřejných rozpočtů dosaženo efektivnějšího řešení? Analýza hypotézu potvrzuje. Spolu s podpůrným administrativním opatřením by "nulové" jízdné pravděpodobně vedlo k výraznému omezení osobního motorismu, což by mělo za následek zlepšení stavu ovzduší, hlukové situace, kongescí v dopravě a ušetření nákladů spojených s automobilovou dopravou, které by minimálně vyrovnaly ušlé tržby z jízdného. I přes případná existující rizika by patrně bylo dosaženo větší efektivity.Is the current fare of public transport in Prague economically most efficient possible solution? The performed analysis refutes it. The reason is long-term very little share of revenues from fares and on the contrary, a very significant share of revenues from the budget of the Prague on revenues transport company in Prague for the existence of a significant car use as a means of transport in the capital. Would it be paying for the full amount of the fare purely from public budgets achieve more effective solution? The analysis confirms the hypothesis. Along with supporting administrative measures would be "zero" fare likely lead to a significant reduction of personal motoring, which would result in the improvement of air quality, noise situations, congestion in traffic and cost savings associated with vehicular traffic that would at least offset the loss of revenue from fares. Despite possible existing risk would be probably achieve more efficient solutions

Analysis of impact of airport infrastructure on incoming tourism and regional development in the city of Prague

Diplomová práce na téma analýzy vlivu infrastruktury letecké dopravy na příjezdový cestovní ruch a regionální rozvoj v hl. m. Praze je zaměřena na teoretické poznání v oblastech cestovního ruchu, jeho provázanosti s regionálním a ekonomickým rozvojem a jejich teoriemi a v neposlední řadě na postavení turismu v evropských ekonomikách a očekávané trendy. Práce analyzuje případové studie vlivu otevření dalšího mezinárodního letiště na cestovní ruch a regionální rozvoj v deseti vybraných evropských městech a na základě těchto výsledků potvrzuje pozitivní dopad případného otevření letiště na příjezdový cestovních ruch a odvětví ubytovacích zařízení a restaurací pro hl. m. Prahu, nikoli už však na celkový regionální a ekonomický rozvoj tak, jak byl definován.Masters thesis on the analysis of the impact of building air transport infrastructure on tourism and regional development in the Prague is focused on theoretical knowledge in the areas of tourism, its relationship and impact to regional economic development and their theories, and finally on the current status of tourism in the European economies and the expected trends. The thesis analyzes case studies of the impact of the opening of another international airport on the tourism and regional development in ten selected European cities and based of this results confirms the positive impact of new airport opening to tourism industry and accommodation facilities and restaurants for the city of Prague, however not on the overall regional and economic development in the way they were defined

Tourism Destination Benchmarking: Evaluation and Selection of the Benchmarking Partners

Tourism development has an irreplaceable role in regional policy of almost all countries. This is due to its undeniable benefits for the local population with regards to the economic, social and environmental sphere. Tourist destinations compete for visitors at tourism market and subsequently get into a relatively sharp competitive struggle. The main goal of regional governments and destination management institutions is to succeed in this struggle by increasing the competitiveness of their destination. The quality of strategic planning and final strategies is a key factor of competitiveness. Even though the tourism sector is not the typical field where the benchmarking methods are widely used, such approaches could be successfully applied. The paper focuses on key phases of the benchmarking process which lies in the search for suitable referencing partners. The partners are consequently selected to meet general requirements to ensure the quality if strategies. Following from this, some specific characteristics are developed according to the SMART approach. The paper tests this procedure with an expert evaluation of eight selected regional tourism strategies of regions in the Czech Republic, Slovakia and Great Britain. In this way it validates the selected criteria in the frame of the international environment. Hence, it makes it possible to find strengths and weaknesses of selected strategies and at the same time facilitates the discovery of suitable benchmarking partners

A Cross-Cultural Study of Online Marketing in International Higher Education – a Keyword Analysis

Higher education is a dynamic global industry with a highly competitive and developed market. Universities communicate their international programs to attract prospective students interested in studying abroad. This study addresses a question whether there is a difference between communicated characteristics of international programs among universities from various cultures. Websites of seventy universities coming from different cultural clusters are analysed using data-mining methods. The results suggests that marketing communications in international higher education do not stand on cultural grounds as there are only minor differences between international program communications across the world. The only difference in the group of prime international higher education providers was found between the Anglo-Saxon universities and the rest of the world

MANAGERIAL PLANNING: HOW SCHEDULING INFLUENCES TV ADVERTISING EFFECTIVENESS

The purpose of this research is to analyse the scheduling factors and their influence on TV advertising effectiveness. We deployed a quantitative approach based on a complete data set of advertisements aired on Czech TV in 2016 and 2017 for constructing a regression model. In contrast to several previous studies, our findings indicate that most analysed variables have only a negligible influence (length of spot, length of break, number of spots, position in break, category, day of the week, week, year, and interaction of week and year) on TV advertising exposure, while only the type of programme, daypart and TV channel show a relevant impact on advertising exposure