Inbound Marketing Plan for Small & Medium-Sized Businesses

The objective of this study was to develop an inbound marketing plan for the case company Baila Baila Oy. Baila Baila is one of the oldest Latin American dance schools in Finland. The 20 years old school has a good reputation and several loyal customers. Baila Baila actively spreads its brand through marketing strategy, and it hopes to inspire more people to dance. Despite the company’s effort, they cannot generate many new customers. Thus, the company looks for ways to improve its performance. The case company’s data was collected for the current state analysis based on qualitative research. Several in-depth interviews with related individuals and group discussions were conducted. The aim was to have a comprehensive observation of Baila Baila’s current marketing strategy. During the interviews, obstacles and barriers to the current marketing strategy were identified. The biggest challenges were the lack of competency, time, and budget. The current state analysis also defined the strengths and weaknesses of the case company identified and analysed its competitors. The results of the current state analysis helped develop a tactical approach to improve the company’s performance. The existing knowledge section focused on identifying best practice and suggestions for building the proposal, especially in relation to a better understanding of how technologies change consumer’s behavior and marketing strategies. The outcome of the thesis is the framework built on discoveries from the conceptual framework and current state analysis. The framework was constructed cautiously and included several methods and tactics to ensure the competency framework. It was evaluated by two marketing officers and the founder who can determine whether it is applicable or relevant to the case company in achieving its goals. These findings are also a wake-up call for those who are doing marketing in traditional ways. Also, strategies and tactics were chosen carefully, and good examples were evaluated thoroughly

REMOVALS OF CHAIN-LIKE AND PIN-LIKE ALGAE BY POSITIVELY CHARGED BUBBLE FLOTATION

The objective of this study was to investigate the effects of positive ferric-bubble on behaviors of chain-like and pin-like algae (i.e. Phormidium specie (sp.) and Nitzchia pungens, respectively). Two selected algae were cultured in a laboratory under the certain conditions. At stationary phase, algae were below 4 μm in diameter and in the range of 50 ~ 100 μm for chain-like algae, of 20 – 35 μm for pin-like shape in length; with negatively charged at cultivated conditions (pH from 6.5 to 9). Positive ferric-bubbles were generated by adding coagulants (as Fe3+) and were injected at a pressure of 5 bars with a bubble rate of 30 % into a 10 L-acryl made reactor with algal-containing tap water. Removal efficiencies were assessed by the cells number, Chlorophyll a reduction and the morphological changes (i.e. cell structure). For cells number, about 90 % of both algae were removed whilst pin-like algae obtained the higher reduction of Chlorophyll a, showing by 92 % in comparison with about 85 % of chain-like shape. The breakup of algal morphologies occurred for chain-like cells only. The structure of filaments affects performance of positively charged bubble flotation

Some Impact of the English Competence Assessment Test Based on Output Standards on English Teaching at Tan Trao University

The standardized English proficiency assessment has yielded significant and positive impacts on the English teaching and learning processes at Tan Trao University. This assessment not only serves as a tool to evaluate students' English proficiency but also constitutes an integral component of the educational process, encompassing curriculum design and instructional methodologies. One of the paramount effects of this assessment is the establishment of clear standards regarding proficiency levels and requisite skills. This initiative provides educators and students with a precise understanding of the competencies required for English language acquisition. Consequently, the university can devise tailored language programs that ensure students are equipped with the necessary skills to thrive in academic and professional environments. Furthermore, the assessment instills a sense of pressure on students as they prepare and engage in a high-stakes testing environment. However, this pressure serves as a motivator for students to enhance their individual English proficiency. Consequently, students are propelled towards autonomy and responsibility in their English language learning endeavors, whether through supplemental coursework or independent study. the assessment fosters improvements in the quality of English language instruction at the university. Educators must possess comprehensive knowledge of the assessment's content and requisite skills, prompting them to explore and implement effective pedagogical strategies. This results in a diversification of teaching methodologies, ranging from the utilization of extensive learning resources to the organization of practical activities and classroom discussions.&nbsp

ANAEROBIC DIGESTION OF SLUDGE IN WASTEWATER TREATMENT PLANT FOR ENERGY RECOVERY – A CASE STUDY OF HANOI URBAN DISTRICT

In a wastewater treatment plant (WWTP) energy optimization is a big concern whilst sludge stabilization and energy recovery by anaerobic digestion implementation has recently gained importance. The calculation of an urban district level (selected as Long Bien) with 352,000 populations showed that with a total energy required of 39,750 kWh per day in WWTP, it could be supplied by utilization of biogas production, varying from 0% to ~ 43.44 % depending upon the non-application or application of anaerobic digestion for sludge treatment. In mesophylic anaerobic digestion, the biogas yields production of the calculated WWTP was obtained at 3,710 m3/day; equal to 8,394 kWh power and 13,919 kWh heat per day. As a conventional treatment process, centrifugal dewatering of sludge required an additional energy of 1,376 kWh per day for recycling, pumping, mixing as well as transporting sludge. The conclusion was that anaerobic digestion can reduce the green-house gases versus conventional dewatering. The results from this research can thus demonstrate the applicability of anaerobic digestion on conversion of waste to energy, looking forward to resource recovery

Concepts of Agri-Competitiveness in Theorical and Imperical Researchs

The purpose of this study is to analyze the competitiveness of exported agricultural products through theoretical and empirical studies, estimation methods and determinants. Not only summarizing the competitiveness theories of agricultural products exported from previous studies, the article also clarifies the concept of competitiveness of agricultural products at the level of products/services, firms/ farms, industry, thereby helping firms from agricultural countries - which rely heavily on agricultural production and agricultural products export to find the right ways to identify definitions and concepts, then choose the right methods of measurement, compare its export agricultural products competitiveness. Since, the study also proposed the use of synthetic indicators to measure the competitiveness of agricultural exports which is an important basis for the state agencies in the study and propose their export policy of agricultural products in the near future

ARISTOTLE’S EDUCATIONAL IDEAS

Aristotle (384-322 BC) was a great thinker, an encyclopedic brain of ancient Greek science and philosophy. Perhaps few people know him as an educator who brought out extremely deep opinions about subjects, program contents, role of education, etc. nearly 2500 years ago. In all his researching life, he has many scientific works that are meticulous and scientifically valuable aimed at bringing “the best things” for humans. In the book Politics - although educational ideas are not the main contents of the book, they are presented quite closely by Aristotle – positive factors are included and have been very important up to now.  Article visualizations

Chemical composition and antimicrobial activity of the essential oil from leaves of Magnolia coriacea (Hung T. Chang & B. L. Chen) figlar growing in Vietnam

Leaf essential oil of Magnolia coriacea (Hung T. Chang B. L. Chen) Figlar growing wild in the Bat Dai Son Nature Reserve, Ha Giang Province, Viet Nam was obtained by hydrodistillation and its chemical composition was analyzed using GC/MS. In total, 45 compounds were detected in the essential oil, accounting for 87.1% of the oil, in which 37 compounds were identified accounting for 66.9%. Bicyclogermacrene (12.6%) and spathulenol (17.0%) were the main components of the leaf essential oil of M. coriacea. Antimicrobial activity of the essential oil sample was tested against three microorganism strains using an agar disk diffusion method. The results show that the inhibitory zone diameters ranged from 8.5 to 20.5 mm. Median inhibitory concentration (IC50) and minimum inhibitory concentration (MIC) of the essential oil was determined using microdilution broth susceptibility assay against seven test microorganism strains. Bacillus subtilis had the highest sensitivity with IC50 and MIC values of 185.9 and 512 µg/mL, respectively. 

Preschool STEM Activities and Associated Outcomes: A Scoping Review

This review highlights the need for further investigation into the benefits of STEM activities in preschool children’s learning, girls’ engagement and learning of children with disabilities in the STEM field. The review process involved accessing 19 relevant studies from Scopus, ERIC and Google Scholar databases in March 2023. Through the synthesis of information from these studies, seven STEM activities were identified as effective in enhancing preschool children’s learning: educational robots, educational games, argumentative interactions, inquiry-based learning and engineering design, drawing and telling about engineers, free play and pretend play, and group membership. Each of these activities contributes to different learning outcomes for children. Moreover, the review emphasizes the importance of role-playing activities ‘as if’ engineers and scientists, facilitated by teachers, in fostering girls’ motivation and engagement in the STEM field from an early age. Long-term scientific interventions at home have a significant positive impact on the science literacy skills of deaf children. The implications of this review are particularly relevant for early childhood educators, as it provides valuable insights into the use of STEM activities to enhance children’s learning outcomes

Study on the effect of processing methods on the total polyphenol, 2,3,5,4’-tetrahydroxystilben-2-O-β-D-glucoside, and physcion contents in Fallopia multiflora Thunb. Haraldson root

This study investigated the changes in the ingredients in Fallopia multiflora Thunb. Haraldson (FMT) root after processing it with different methods such as soaking, stewing, and steaming or combined methods. The total polyphenol, 2,3,5,4′-tetrahydroxystilben-2-O-β-D-glucoside (THSG), and physcion contents in FMT products after processing were determined using high-performance liquid chromatography (HPLC) and ultraviolet-visible (UV-VIS) methods. The results demonstrated that the processing method and time significantly affected the contents of polyphenol, THSG, and physcion. The physcion and total polyphenol content increased or decreased during processing depending upon the processing time, while the THSG content gradually decreased with an increase in the processing time. The content of physcion (a substance that can cause liver toxicity) was analysed, and the suitable conditions for processing of the FMT products were determined as initial soaking in rice swill for 24 h and subsequent stewing with black beans and water for 12 h

EVALUATION OF BIODEGRADATION RATE CONSTANT (K₁) AND BOD POLLUTION IN THE LAKE SYSTEM OF HANOI

Joint Research on Environmental Science and Technology for the Eart