The role and execution of advertising activities to Vietnamese textiles exports to European market

从企业市场营销的角度看，广告促销活动不能孤立地发挥作用，而是建立在企业总体营销战略基础上的一个重要组成部分。市场营销与广告的关系是整体与部分的关系，广告作为子系统要服从于营销系统的整体性原则，其运作体现了企业营销总体构思和战略意图，对营销系统有着辅助和推进的作用。本文通过研究越南纺织品行业出口欧洲的现状，找出广告对其产生的作用，并对如何进行广告提出建议。From the perspective of corporate marketing, advertising and promotional activities are not a sole but an integrated and important part established on the base of enterprise's overall marketing strategy. Advertising is a component of the whole corporate marketing activities; thus advertising activities have to conform to general principles of the marketing system; advertising activities reflects ...学位：文学硕士院系专业：新闻传播学院广告学系_传播学学号：3062009115405

Syntheses, Raman Spectroscopy and Crystal Structures of Alkali Hexa-fluoridorhenates(IV) Revisited

The A2[ReF6] (A = K, Rb and Cs) salts are isotypic and crystallize in the trigonal space group type P\overline{3}m1, adopting the K2[GeF6] structure type. Common to all A2[ReF6] structures are slightly distorted octa­hedral [ReF6]2− anions with an average Re—F bond length of 1.951 (8) Å. In those salts, symmetry lowering on the local [ReF6]2− anions from Oh (free anion) to D3d (solid-state structure) occur. The distortions of the [ReF6]2− anions, as observed in their Raman spectra, are correlated to the size of the counter-cations

Structural Diversity of Alkaline Earth Centered Gold(I) Metallacoronates

One‐pot reactions of the catechol‐scaffolding aroylbis(N,N‐diethylthiourea) H2Lcat with mixtures of alkaline earth nitrates M(NO3)2 (M2+ = Ca2+, Sr2+ or Ba2+) and (NEt4)[AuCl4] or [Au(tht)Cl] (tht = tetrahydrothiophene) in methanol in the presence of Et3N as supporting base give rise to neutral trinuclear gold(I) {2}‐metallacoronates with the composition of {M ⊂ [Au2(Lcat)2]} (1). Similar reactions with the pyridine‐centered aroylbis(N,N‐diethylthiourea) H2Lpy, however, produce complexes with the same metal‐to‐ligand ratio but with higher nuclearity {2M ⊂ [Au4(Lpy)4]} (2). In both 1 and 2, Au(I) ions are exclusively S‐bonded with the organic ligands and adopt a virtually linear coordination fashion. Such metal‐ligand binding is responsible for the formation of metallacoronands, which accommodate alkaline earth metal ions in their molecular voids, thereby resulting in host–guest coordination assemblies. The level of metal‐ligand aggregation in the resulting assemblies is dependent on the denticity, size and flexibility of the centered building block of the aroylbis(N,N‐diethylthiourea) ligands

The role of green finance, eco-innovation, and creativity in the sustainable development goals of ASEAN countries

Recently, sustainable development has become a global requirement. Every country strives to achieve this essential goal, and this attracts the attention of researchers and policymakers. This study investigates the impact of green finance, eco-innovation, and creativity on the sustainable development goals in ASEAN countries. Using CUP-FM and CUP-BC techniques, the study examines the association between variables, and finds that green finance (such as green credit), renewable energy production, eco-innovation, and creativity, have positive associations with sustainable development goals. The control variable, economic growth, has a negative association with sustainable development goals. Based on the evidence, the ASEAN region must increase the quantity of green bonds as a part of green finance. This financial measure would guarantee adequate returns for private investors

Crystal structure of <i>N</i>-(4-oxo-2-sulfanyl-idene-1,3-thia-zolidin-3-yl)-2-(thio-phen-3-yl)acetamide.

The title compound, C9H8N2O2S3, crystallizes with two mol-ecules (A and B) in the asymmetric unit. Both have similar conformations (overlay r.m.s. deviation = 0.209 Å) and are linked by an N-H⋯O hydrogen bond. In both mol-ecules, the thio-phene rings show orientational disorder, with occupancy factors of 0.6727 (17) and 0.3273 (17) for mol-ecule A, and 0.7916 (19) and 0.2084 (19) for mol-ecule B. The five-membered rings make an angle of 79.7 (2)° in mol-ecule A and an angle of 66.8 (2)° in mol-ecule B. In the crystal, chains of mol-ecules running along the a-axis direction are linked by N-H⋯O hydrogen bonds. The inter-action of adjacent chains through N-H⋯O hydrogen bonds leads to two types of ring structures containing four mol-ecules and described by the graph-set motifs R44(18) and R42(14)

Crystal structure and Hirshfield surface analysis of 4-phenyl-3-(thio-phen-3-ylmeth-yl)-1<i>H</i>-1,2,4-triazole-5(4<i>H</i>)-thione.

In the title compound, C13H11N3S2, the phenyl ring is twisted from the 1,2,4-triazole plane by 63.35 (9)° and by 47.35 (9)° from the thio-phene plane. In the crystal, chains of mol-ecules running along the c-axis direction are formed by N-H⋯S inter-actions [graph-set motif C(4)]. The 1,2,4-triazole and phenyl rings are involved in π-π stacking inter-actions [centroid-centroid distance = 3.4553 (10) Å]. The thio-phene ring is involved in C-H⋯S and C-H⋯π inter-actions. The inter-molecular inter-actions in the crystal packing were further analysed using Hirshfield surface analysis, which indicates that the most significant contacts are H⋯H (35.8%), followed by S⋯H/H⋯S (26.7%) and C⋯H/H⋯C (18.2%)

Green synthesis and crystal structure of 3-(benzo-thia-zol-2-yl)thio-phene.

The title compound, C11H7NS2, was prepared in high yield (87%) using a solvent-free microwave-assisted synthesis. The structure shows whole-mol-ecule disorder with occupancies for two orientations (A and B) of 0.4884 (10) and 0.5116 (10), respectively. The thio-phene and benzo-thia-zole rings are almost planar and make dihedral angles of 10.02 (18) and 12.54 (19)° for orientations A and B, respectively. Slipped π-π stacking between the aromatic rings, together with C-H⋯π, C-H⋯S and C-H⋯N inter-actions, result in a herringbone motif in the crystal packing

Crystal structure of 4-amino-3-(thio-phen-3-ylmeth-yl)-1<i>H</i>-1,2,4-triazole-5(4<i>H</i>)-thione.

In the title compound, C7H8N4S2, the thio-phene ring shows rotational disorder over two orientations in a 0.6957 (15):0.3043 (15) ratio. The plane of the 1,2,4-triazole ring makes a dihedral angle of 75.02 (17)° with the major-disorder component of the thiophene ring. In the crystal, two types of inversion dimers, described by the graph-set motifs R22(8) and R22(10), are formed by N-H⋯S inter-actions. Chains of mol-ecules running in the [101] direction are linked by weaker N-H⋯N inter-actions. The thio-phene ring is involved in π-π and C-H⋯π inter-actions

Crystal structure of (<i>E</i>)<i>-N</i>'-[1-(4-amino-phen-yl)ethyl-idene]-2-hy-droxy-5-iodo-benzohydrazide methanol monosolvate.

In the title compound, C15H14IN3O2·CH3OH, two aromatic rings are linked by an N-substituted hydrazide function. The dihedral angle between the aromatic rings is 10.53 (8)°. The stereochemistry about the imine function is E. The methanol mol-ecule forms an O-H⋯O hydrogen bond to the hydrazide O atom. In the crystal, chains of mol-ecules running along the c-axis direction are formed by O-H⋯O hydrogen bonds. Adjacent chains are linked through N-H⋯O hydrogen bonds and π-π stacking inter-actions. The inter-molecular inter-actions in the crystal packing were investigated using Hirshfeld surface analysis, which indicated that the most significant contacts are H⋯H (38.2%), followed by C⋯H/H⋯C (20.6%), O⋯H/H⋯O (11.1%) and I⋯H/H⋯I (9.7%)

Mehrkernige Aroylbis(N, N-dialkylthioharnstoff)-Komplex

This thesis describes synthesis and characterization of well-ordered, multinuclear coordination systems derived from three aroylbis(N,N-dialkylthiourea) ligands, namely isopthaloylbis(N,N-diethylthiourea) H2L1, dipicolinoylbis(N,N-diethylthiourea) H2L2 and an ether-spacered ligand H2L3. Various oligometallic complexes with different structural topologies have been synthesized by one-pot reactions of the ligands with a large variety of mixtures of two cations including main group, transition, rare earth metal ions and even the non-metal ion NH4+. The compositions and the structures of such assemblies can be controlled following basic rules of coordination chemistry, such as the Pearson acid and base concept, ionic radii, preferred coordination numbers and coordination environments of metal ions. Besides structural characterization, studies on dynamic properties in solution as well as physiochemical properties of some representative multinuclear systems were performed.Diese Arbeit beschreibt die Synthese und Charakterisierung definierter mehrkerniger Koordinationsverbindungen, die sich von drei unterschiedlichen Aroylbis(N,N-dialkylthioharnstoff)-Liganden, nämlich Isopthaloylbis(N,N-diethylthioharnstoff) H2L1, Dipicolinoylbis(N,N-diethylthioharnstoff) H2L2 und einem etherzentrierten Aroylbis(N,N-diethylthioharnstoff) H2L3 ableiten. Eine Vielzahl oligometallischer Komplexe mit unterschiedlicher Topologie wurde durch Eintopfreaktionen zwischen den Liganden und unterschiedlichen Metallionen, einschließlich Hauptgruppenmetall-, Übergangsmetall-, Lanthanoid- und sogar Nichtmetall-Ionen wie NH4+, hergestellt. Die Zusammensetzung und Struktur der Produkte können durch Grundregeln der Koordinationschemie, wie dem Säure- Basen- Konzept nach Pearson, den Ionenradien, bevorzugten Koordinationszahlen und Koordinationsumgebungen der Metallionen gesteuert werden. Zusätzlich zur strukturellen Charakterisierung der erhaltenen Mehrkernkomplexe wurden Untersuchungen zu dynamischen Eigenschaften in Lösung, und zu physikochemischen Parametern einiger repräsentativer Systeme durchgeführt