Community-based Rehabilitation Service Excellence for Sustainability

People with disabilities require consistent and inclusive healthcare services from the related stakeholders to leverage their socio-economic well-being. Seven focus group discussions (participated by community-based rehabilitation centre managers, trainers, and parents) were conducted in Malaysia. Each group had 10-15 participants. The discussions were audio-recorded and analysed carefully to form meaningful themes. The findings suggested six important dimensions of rehabilitation service excellence culture: Trainee orientation, Competitor orientation, Inter-functional coordination, Excellence-driven, Long-term focus, and Employee orientation. These dimensions and their respective items would be used to operationalise the multi-item measures for the quantitative questionnaire survey. Keywords: Community-based rehabilitation service; sustainability eISSN: 2398-4287 © 2023. The Authors. Published for AMER and cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BY-NC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under the responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), and cE-Bs (Centre for Environment-Behaviour Studies), College of Built Environment, Universiti Teknologi MARA, Malaysia. DOI: https://doi.org/10.21834/e-bpj.v8iSI15.507

Disposition and Repurchase Intention: A Preliminary Study of the How and Why

This study is groundwork to look into disposal behaviours in Malaysia. Despite the importance of sustainable waste management, most studies are carried out in the West and developed countries with limited relevance to developing countries in eastern context. Moreover, there is an extreme lack of knowledge pertaining to specific disposal behaviours from marketing perspective. Hence, little is known about the relationship between consumer behaviour and disposal behaviours. The present study specifically looked into the relationship between disposal behaviours and repurchase intention towards five products of two categories, namely toothbrush and textbook which are regarded as convenience products, and handphone, laptop and bicycle, which belong to shopping products. A quantitative approach was utilized where 700 copies of self-administered questionnaire were distributed at a public university in Malaysia. Five hundred usable copies were subsequently collected in one month. Dat a was then analyzed using descriptive and regression analysis. The findings show that consumers have different disposal behaviours towards different types of products, and such behaviours have positive effect on repurchase intention. However, inconsistent results in disposal behaviours were also observed between products in the same categories. While consumers would most likely throw away a toothbrush to get rid of it permanently, they would keep textbooks or sell them. Although they are most inclined to keep a handphone, a laptop and a bicycle, they would also dispose them by means of giving away, trading, selling and renting. In relation to purchase intention, disposing of the product permanently is found to have stronger effect than dispos ing of it temporarily and keeping it. Notwithstanding a pilot study, it highlights the implication of consumer behaviour in disposing different types and categories of products. What is disposed and why from marketing standpoint provide insights into pre- and post-behaviours, thus articulating motivations to dispose and future behaviours. Managerial implications are provided in relation to management, marketing, and service operations

Impact of sales promotion on customer intention to purchase high involvement product / Teck-Weng Jee

Sales promotion is a very common targeting strategy used by retailers, yet personal value and sales promotion technique preferences that contribute towards customer satisfaction and intention to purchase high involvement product are largely unknown. This study adopted pseudo-experimental factorial design, with the aim of examining the difference in purchase satisfaction and behavioral intention between consumers’ different personal value and sales promotion techniques preferences for high involvement product from retailing service perspective. The findings from this study expand current knowledge on similar areas of sales promotion where this study details the variance effect of personal value and sales promotion techniques preferences on purchase satisfaction and behavioral intention. The study suggests to practitioners that it is crucial to understand the impact of personal value and sales promotion techniques preferences, particularly when selecting appropriate strategies for better market segmentation and targeting for high involvement produc

Doklady biophysics

Purpose - The purpose of this paper is to explore the effects of Malaysian consumers' personal values and sales promotion preferences on their overall behavioural intention and purchase satisfaction. Design/methodology/approach - In total, 1,300 questionnaires were distributed and collected by hand through hired enumerators in 13 different states in Malaysia (Johor, Kedah, Kelantan, Melaka, Negeri Sembilan, Pahang, Perak, Perlis, Pulau Pinang, Sabah, Sarawak, Selangor and Terengganu). This research was carried out for four different type of consumer product (convenience, shopping, specialty/luxury and unsought product). Data were analysed using General Linear Model-Multivariate Analysis of Variance (MANOVA) and General Linear Model-Univariate Analysis of Variance (ANOVA) to test for difference between independent and dependent variables. Findings - The findings suggest that sales promotion technique preferences will have an impact on consumers' behavioural intention and purchase satisfaction for all the product types studied. On the other hand, there is no significant impact in consumers' purchases satisfaction and behavioural intention by personal value for all the product type studied. Practical implications - The findings from this research have expanded current knowledge and academic studies done on similar areas of research where this research detail the association of personal value and sales promotion techniques preferences on consumers' purchase satisfaction (attitude) and behavioural intention (behaviour) for different types of consumer products. The research suggests to managers in Malaysia that it is crucial to understand the characteristics of their products when selecting appropriate strategies and sales promotion techniques for better market segmentation and targeting. Originality/value - This research is the first of its type where only a minimal number of studies have looked into these issues (personal values and sales promotion techniques preferences) from a business perspective

Factors influencing community participation in Community-Based Ecotourism in Padawan, Sarawak

Community Based Ecotourism (CBE) has commonly practiced by the rural communities of Sarawak as poverty alleviation and local empowerment tool in conserving the natural resources in their livelihood. The community participation in the rural areas of Sarawak is essential in CBE sustainability. This study investigates the community participation in Community Based Ecotourism in Padawan, Sarawak. This study only applied for six selected villages in Kampung Sadir, Kampung Giam Danu, Kampung Annah Rais, Kampung Semadang and Kampung Benuk. These six villages are among the villages in Padawan that have ecotourism potential and availability. The application of the Motivation-Opportunity-Ability (MOA) used to analyse the categories of contributing factors towards the community participation in CBE. Their CBE activities included Tourist Centre/Guide, homestays, heritage festivals and outdoor activities. The method used to accomplish this study is snowball sampling techniques to recruit the participants to be involved in focus group interviews. For this study, the Village Chiefs were requested to select the suitable participants (ecotourism business providers, village committee and common villagers) to participate in focus group interview. Throughout the focus group interview, the participants were required to discuss on the issues or factors influencing their participation in CBE. The findings reveal the factors that affecting motivation, opportunity and ability (MOA) of the community in involving in CBE

Entomofauna : Zeitschrift für Entomologie

The purpose of this study is to determine the attitude of young adults towards advertising from the perspective of ethnicity. Specifically, it seeks to find out how young adults from the Iban, Chinese and Malay communities perceive advertising so as to understand the implication of ethnicity and culture on the subject matter. A seven-factor belief model is adopted to decompose the theory of reasoned action. As such, it provides theoretical basis to explain similarities and differences of beliefs and attitude towards advertising across the three ethnic groups. Given its quantitative stance, a questionnaire-based survey was administered at universities. 316 out of 400 copies were then collected for analyses. The findings show that despite cultural differences embedded in ethnicity, beliefs and attitude of the three ethnic groups towards advertising are found largely to be similar. They can only be set apart by the effect of beliefs on the formation of attitude towards advertising. Implications and future studies are provided

Testing Real World Advertisements Language Cues Impact On Dominant And Non-Dominant Ethnic Groups: Comparing Malays And Indians In Malaysia

This paper sets out to extend current knowledge on targeted advertising effects by noting consequences on attitudinal and behavioral reactions on a real world advertisement campaign by Malay and Indian respondents. It uses Malay and English language as cues. This paper tests the effects based on relevant theories in the communication and advertising literature on two distinct ethnic groups (Malay and Indian) in Malaysia utilizing questionnaires which are based on a set of real world advertisement for the dominant and non-dominant ethnic group in Malaysia. The advertisement used was for a soft drink. Data collected was analyzed using Manova, General Linear Model (GLM), and Bonferoni. Findings indicate that Malays accept English language as part of their cultural schema. Indians reacted as expected, as the non-dominant ethnic group and there were minor negative reactions by the non-targeted group. One limitation is that the study used three different advertisements, but each respondent only saw one. The advertisement was in Malay, English and both Malay and English yet there was none in Indian for the Indian respondents. Future research will benefit from further improvements (impact of product type or by targeted group of the product instead of the generic ethnic group) and replication to other ethnic groups or targeted groups. Advertisers may use English language in their adverts if targeting Malays and Indians. The major contribution of this paper consists of the determination that a dominant group cultural schema may extend to another dominant language

Negative Political Advertising: It's Impact on Voters

Abstract This study looks at a one of the many use of a direct negative advertisement in Malaysian politics. Negative advertising has been constantly used by political parties in Malaysia. This paper looks specifically at one of such advertisements and its effect on voters where it was specifically aimed at (Batang Ai, Sarawak). The study measures attitude towards the advertisement, advertisement likeability, advertisement believability, positive emotional quotient towards the advertisement and its affect on actual behavior. Response was obtained from Batang Ai voters and divided into two groups, Barisan Nasional and non-Barisan Nasional voters. A total of 150 respondents were used in this study and the data were analyzed using descriptive analysis, Independent Sample t-test, Correlation and Regression. The findings indicate significant difference between Barisan Nasional and non-Barisan Nasional for all variables except for attitude towards the advertisement. It also shows that advertising believability is the only variable that impacts actual behavior

Negative Political Advertising: It's Impact on Voters

Abstract This study looks at a one of the many use of a direct negative advertisement in Malaysian politics. Negative advertising has been constantly used by political parties in Malaysia. This paper looks specifically at one of such advertisements and its effect on voters where it was specifically aimed at (Batang Ai, Sarawak). The study measures attitude towards the advertisement, advertisement likeability, advertisement believability, positive emotional quotient towards the advertisement and its affect on actual behavior. Response was obtained from Batang Ai voters and divided into two groups, Barisan Nasional and non-Barisan Nasional voters. A total of 150 respondents were used in this study and the data were analyzed using descriptive analysis, Independent Sample t-test, Correlation and Regression. The findings indicate significant difference between Barisan Nasional and non-Barisan Nasional for all variables except for attitude towards the advertisement. It also shows that advertising believability is the only variable that impacts actual behavior