"It's Not Too Aggressive": Key Features of Social Branding Anti-Tobacco Interventions for High-Risk Young Adults.

Purpose. Peer crowd-targeted campaigns are a novel approach to engage high-risk young adults in tobacco use prevention and cessation. We elicited the perspectives of young adult key informants to understand how and why two social branding interventions were effective: (1) "COMMUNE," designed for "Hipsters" as a movement of artists and musicians against Big Tobacco, and (2) "HAVOC," designed for "Partiers" as an exclusive, smoke-free clubbing experience. Design. Qualitative study (27 semistructured qualitative phone interviews). Setting. Intervention events held in bars in multiple U.S. cities. Participants: Twenty-seven key informants involved in COMMUNE or HAVOC as organizers (e.g., musicians, event coordinators) or event attendees. Measures. We conducted semistructured, in-depth interviews. Participants described intervention events and features that worked or did not work well. Analysis. We used an inductive-deductive approach to thematically code interview transcripts, integrating concepts from intervention design literature and emergent themes. Results: Participants emphasized the importance of fun, interactive, social environments that encouraged a sense of belonging. Anti-tobacco messaging was subtle and nonjudgmental and resonated with their interests, values, and aesthetics. Young adults who represented the intervention were admired and influential among peers, and intervention promotional materials encouraged brand recognition and social status. Conclusion. Anti-tobacco interventions for high-risk young adults should encourage fun experiences; resonate with their interests, values, and aesthetics; and use subtle, nonjudgmental messaging

Standards and Regulations

Contents 5.1 International Standards 5.1.1 IFOAM Standards 5.1.2 The Codex Alimentarius 5.2 National and Supranational Regulations 5.2.1 The EU Regulation on Organic Production 5.2.2 Other National Regulations 5.2.3 US and EU Import Procedures 5.3 Private Standards 5.4 Relationship to Fair Trade 5.5 Literatur

Inhalation anesthesia with isoflurane in a black jaguar (Panthera onca) for surgical repair of a fractured mandible

A black jaguar (Panthera onca) was anesthetized with a combination of medetomidine, ketamine and isoflurane in oxygen for radiological examination and surgical repair of a fractured mandible. Since a non-domesticated cat is potentially dangerous, induction of anesthesia was performed by intramuscular injection using a mechanical squeeze cage. The cardiopulmonary parameters during anesthesia remained within normal ranges; only a small increase in the respiration rate was recorded 75 minutes after intubation. This hyperventilation was treated with buprenorphine (for additional analgesia) and an increased inspiratory fraction of isoflurane. Recovery was rather slow after 165 minutes of general anesthesia, so atipamezole was administered. Ten minutes after the intramuscular injection of atipamezole, the animal started to recover. Meloxicam and buprenorphine were used for post-operative analgesia

Counselling in schools: what the research tells us, what we need to find out

Paper presented to the BACP event 'A celebration of school-based counselling', held at the The Pavilion, Llandrindod Wells, Powysin, Wales on Thursday 1 October 2009