18 research outputs found
Human capital accumulation and investment behaviour
Headlines: Limited participation in financial markets When did older Europeans first invest? The role of human capital accumulation Multivariate duration analysis Conclusion
Not Available
Not AvailableAn initial molecular signature of Indian isolates of Toxocara.Not Availabl
Socio-demographic differences in financial strain and satisfaction in the Canadian Armed Forces
Water balance in direct-seeded rice under conservation agriculture in North-western Indo-Gangetic Plains of India
Nosocomial Transmission and Infection Control Aspects of Parasitic and Ectoparasitic Diseases Part II. Blood and Tissue Parasites
Gene selection and disease prediction from gene expression data using a two-stage hetero-associative memory
Understanding credit card payment behavior among college students
College students remain a lucrative target market for credit card companies even after the advent of the Credit Card Act of 2009. Unfortunately, many students are not prepared to use credit responsibly or make payments in a timely manner. Numerous studies reveal risky student credit behaviors, lack of credit knowledge or irresponsible management of credit. However, there remains a need for more information on college students\u27 payment behaviors. This paper aims to explain credit card payment behavior among college students by segmenting college students into payment behavior groupings. Using an online survey, students provided their credit card payment activity and demographic characteristics. The results of this study shed light on different credit card payment behaviors by segmenting college students into four behavioral segments based on useful characteristics. Clear distinctions exist between segments who behave in responsible ways versus those who do not practice responsible behaviors. These segmentation results add to the understanding of Lyons (2004; Journal of Consumer Affairs 38 (1): 56-80) who determined a means of identifying Financially at Risk students (FAR) with payment behavior. Given potentially dangerous effects of targeted credit card marketing to college students, findings about payment behavior of college students will help policymakers, credit card companies and college administrators